Get my new book: https://bronsonequity.com/fireyourself

Download my new special report - How to Use Inflation to Your Advantage - www.bronsonequity.com/inflation

Welcome to our latest episode!

Want to unlock massive value in home service businesses? Join host Bronson Hill for an insightful conversation with Phil Risher, founder of Phlash Consulting, a digital marketing agency that scales home service companies for private equity exits. Recorded in June 2025, this episode explores Phil’s journey from paying off $30,000 in student loans to running a $3 million Enterprise branch at age 25, then leveraging digital marketing to grow an air duct cleaning company from $3 million to $4 million in revenue in just 10 months. Featured in Forbes, CNBC, and The Wall Street Journal, Phil shares how to boost business valuations by fixing visibility, conversion, and retargeting funnels, why service contracts are key for sticky revenue, and how AI is reshaping home services with search and automated processes.

Whether you’re an investor eyeing plumbing or HVAC rollups or an entrepreneur seeking growth, Phil’s strategies for consolidating businesses and securing 10-12x earnings multiples will inspire you to think bigger.

TIMESTAMPS

00:49 - Guest introduction: Phil Risher

02:24 - Phil’s journey: From Enterprise to digital marketing

04:45 - Scaling success: Growing a $3M business to $4M

06:45 - Key skill: Mastering the customer lifecycle

08:44 - Private equity partnerships: Fixing lead management

11:20 - CRM integration: Streamlining home service funnels

12:43 - Equity vs. fees: Betting on the right jockey

15:06 - Investor tips: Buying local home service businesses

16:41 - Consolidation strategy: Plumbing, HVAC, electrical rollups

19:36 - Service contracts: Ensuring sticky revenue

21:42 - Untapped value: Leveraging email lists for growth

24:05 - AI’s impact: Search, chatbots, and dashboards

27:50 - How to connect with Phil

Connect with the Guest:

Website: https://phlashconsulting.com/

LinkedIn: https://www.linkedin.com/in/philrisher

YouTube: https://www.youtube.com/@phlashconsulting

#BusinessScaling

#HomeServices

#PrivateEquity

#DigitalMarketing

#BusinessRollups

#AIinBusiness

#CashFlowInvesting