Deconstructor of Fun

Phoenix Labs CEO Jesse Houston on Building a Forever Company


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Before he took the entrepreneurial leap to found Phoenix Labs, CEO Jesse Houston had an enviable collection of gamedev experiences across Ubisoft (Splinter Cell, Rainbow Six), BioWare (Mass Effect) and Riot (League of Legends). With such a depth of experience, the success of breakout hit Dauntless feels almost inevitable. In this week's spotlight interview, Jesse sits down with Ethan to talk about building Phoenix and how a well designed culture has been its secret superpower. With Phoenix, Jesse and co set out to build a forever company. And you can see that ethos in action with their amazing growth following an exit to Garena. It was the power of cultural values, for example, that led to the birth of upcoming Switch release (and guaranteed cozy game hit) Fae Farm. This interview is a masterclass in the power of a game company's culture and values to creating success.

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