Sign up to save your podcasts
Or
Share Playbook for using Agile principles to integrate AI into your martech stack
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Playbook for using Agile principles to integrate AI into your martech stack
Integrating AI into your martech stack requires agility. Greg Kihlström, principal of The Agile Brand and advisor to companies like Adidas and Toyota, shares his expertise on agile marketing technology implementation. His playbook emphasizes assembling the right team, setting clear goals, working iteratively to achieve quick wins, and implementing regular retrospectives to continuously improve AI performance and processes. Show Notes
Connect With:
- Greg Kihlström: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
View all episodes
By I Hear Everything
4.6
154154 ratings
Integrating AI into your martech stack requires agility. Greg Kihlström, principal of The Agile Brand and advisor to companies like Adidas and Toyota, shares his expertise on agile marketing technology implementation. His playbook emphasizes assembling the right team, setting clear goals, working iteratively to achieve quick wins, and implementing regular retrospectives to continuously improve AI performance and processes. Show Notes
Connect With:
- Greg Kihlström: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
More shows like MarTech Podcast ™ // Marketing + Technology = Business Growth
View all
The Digital Marketing Podcast
112 Listeners
Social Media Marketing Podcast
1,441 Listeners
Pivot
9,526 Listeners
Marketing School - Digital Marketing and Online Marketing Tips
1,250 Listeners
Social Media Marketing Talk Show
82 Listeners
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
63 Listeners
The CMO Podcast
347 Listeners
The Prof G Pod with Scott Galloway
5,448 Listeners
The Marketing Millennials
151 Listeners
Hard Fork
5,502 Listeners
The Artificial Intelligence Show
185 Listeners
The Exit Five CMO Podcast (Hosted by Dave Gerhardt)
45 Listeners
Marketing Against The Grain
351 Listeners
Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
58 Listeners
On with Kara Swisher
3,380 Listeners
Data Driven - Learn essential data literacy, AI and storytelling skills to future proof your career and fuel data informed decisions
13 Listeners
AI Explored
84 Listeners
How I AI
139 Listeners