Sign up to save your podcasts
Or
Share Playbook for using Agile principles to integrate AI into your martech stack
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Playbook for using Agile principles to integrate AI into your martech stack
Integrating AI into your martech stack requires agility. Greg Kihlström, principal of The Agile Brand and advisor to companies like Adidas and Toyota, shares his expertise on agile marketing technology implementation. His playbook emphasizes assembling the right team, setting clear goals, working iteratively to achieve quick wins, and implementing regular retrospectives to continuously improve AI performance and processes. Show Notes
Connect With:
- Greg Kihlström: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
View all episodes
By I Hear Everything
4.6
155155 ratings
Integrating AI into your martech stack requires agility. Greg Kihlström, principal of The Agile Brand and advisor to companies like Adidas and Toyota, shares his expertise on agile marketing technology implementation. His playbook emphasizes assembling the right team, setting clear goals, working iteratively to achieve quick wins, and implementing regular retrospectives to continuously improve AI performance and processes. Show Notes
Connect With:
- Greg Kihlström: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
More shows like MarTech Podcast ™ // Marketing + Technology = Business Growth
View all
The Digital Marketing Podcast
114 Listeners
Social Media Marketing Podcast
1,447 Listeners
Perpetual Traffic
748 Listeners
Marketing School - Digital Marketing and Online Marketing Tips
1,256 Listeners
NerdWallet's Smart Money Podcast
745 Listeners
Social Media Marketing Talk Show
83 Listeners
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
64 Listeners
The CMO Podcast
348 Listeners
The Marketing Millennials
147 Listeners
The Artificial Intelligence Show
173 Listeners
Marketing Made Simple
292 Listeners
The Exit Five CMO Podcast (Hosted by Dave Gerhardt)
40 Listeners
Marketing Against The Grain
352 Listeners
Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
58 Listeners
The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis
462 Listeners
Data Driven - Learn essential data literacy, AI and storytelling skills to future proof your career and fuel data informed decisions
12 Listeners
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
713 Listeners
AI Explored
78 Listeners