New Zealand’s national rugby team The All Blacks are arguably THE greatest team ever. In this book, James Kerr unpacks what makes them so great and how we can lead + create a Legacy. Big Ideas we explore include the fact that Better People Make Better All Blacks, Kiwi Kaizen, embracing expectations and leaning into the power of Loss Aversion (remember: no pressure, no diamonds), hitting the psychological gym and answering a couple questions that will help clarify YOUR legacy.