Phil Knight created Nike. This book is a *phenomenally* well-written, funny, tear-jerking, inspiring look at how he and his eclectic team of misfit geniuses made Nike one of the most iconic brands in the world. If you’re into sports, business and hero’s journeys, you’ll love it. I highly recommend it. Big Ideas we explore include: Crazy Ideas, victory, billionaires getting their credit cards declined (before they’re billionaires), optimal business, gratitude, luck and answering your calling.