This book is a scientific look at Purpose by one of the world’s leading developmental psychologists—a powerful look at how to cultivate purpose in our children (and, for that matter, ourselves) and why it’s so important. Big Ideas we explore include a definition of what it means to be purposeful (and a look at the alternatives), the #1 thing that gets in the way of discovering and creating purpose, 9 key things parents can do to help their kids with purpose, why entrepreneurial spirit is so important and a four-word mantra to reduce timidity and build courage and confidence.