Charlotte, N.C.-based Firebirds Wood Fired Grill characterizes itself as a “polished casual dining” concept and, in keeping with that positioning, its kids’ menu is no chicken nuggets and slice of cheese pizza affair.

Grilled steak and salmon, smoked chicken wings and Parmesan mashed potatoes are just a few of the not-so-common items on Firebirds’ bill of fare for the young set.

Stephen Loftis, vice president of marketing for Firebirds, is the prime ingredient in this Extra Serving podcast as he shares details around his chain’s current successful kids’ menu and family business-building practices, as well as some hints about how those policies, strategies and moves might look tomorrow.

Brought to you by Campbell's Foodservice.