Podcasting Made Simple

Ready to start video marketing? Learn how to create the ideal video and the five videos every brand needs.

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How do you get started sharing yourself in a video?

How important is it for us to be transparent when sharing our story?

5 types of video

1. Positioning Video 

2. Personality Video

3. Product Video

4. Promotional Video 

5. Proof Video

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If you want to grow in your leadership abilities, you have to overcome your management mess.

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In this episode, Alex Sanfilippo interviews Scott Miller on his book Management Mess to Leadership Success!

Lead Yourself

• Demonstrate Humility – Humility has nothing to do with charisma or tone.
  “Humble people are more concerned with what is right than being right.” – Dr. Covey
• Everyone has a mess - “Acknowledge your messes, show some humility and then make it safe for those around you to acknowledge their mess.”

Lead Others

• Make Time for Relationships - People are not the most valuable asset of a company; it is the relationships between the people that are the companies most valuable asset!
• Protect your team from urgencies – Differentiate what is urgent vs. what is important. You need to be a fire preventer, not a fire extinguisher. Be self-aware.

Get Results

• Create Vision – This is not the same as clarify your purpose, mission, and values. Set actionable and attainable goals. Your vision can change and grow with time. 93% of successful organizations end up with a different strategy than what they started out with. Great leaders are willing to change their minds. They are humble enough to realize that a different course of action may work better.
• The Importance of Character – If you don’t have strong character than nothing else matters. Your personal life and professional life are the same.

“Focus on your character and people will follow you!”

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How does spending less time on social media but still posting sound? This episode covers how to automate your social media posts!

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In this episode of the Creating a Brand Podcast, Alex Sanfilippo talks with Kevan Lee. Kevan Lee is the VP of marketing at Buffer. Throughout this episode, Kevan answers the following questions:

• What are some ways that you continue to grow your engagement?
• What are some of the best ways to engage with your audience?
• How important is it to respond to DMs and @ mentions in a timely manner?
• Does responding quickly improve your engagement?
• Do you think it's important for people to focus on one or two platforms or should they be on all of them?
• What are your thoughts on people saying to focus less on the feed and more on the story on Instagram?

In addition, Alex and Kevan talk about the rise of memes on social media and do some social media myth-busting and of course, talk about Buffer.

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The future of connection online is not what you may think. It's going to be created by niche online communities.

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The Future of Online Community and Why it Matters with Gina Bianchini

Throughout history all progress has come through the collaboration of small groups of people that are going deep to master something interesting together. This is the definition of community.

The way things are today with big social media, this will no longer happen. The algorithm that big social media uses favors negativity and boosts it more than positivity. Because of this, we see a lot of negativity and hate in our feeds. As a result, we’re more isolated than ever before. It’s time for us to change this.

The future of online community and connection is going to happen in niche communities, not on big social media. If you’re looking to progress in your life and in a community, you have to move away from big social media. If what you’re doing is bringing people together to accomplish something together, things are going to get done.

Here are some questions that Gina answers throughout the episode:

• How can I build my own successful online community?
• How can you transition your following from big social media platforms to these smaller community platforms?
• What does the future of online community look like in 5 years?

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Looking for investors? This serial-entrepreneur explains how to attract and land investors.

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4-Part Framework for Landing Investors with Entrepreneur Investor Ben Chatraw

Throughout this entire episode, Ben shares his 4-part framework that he uses when looking at potential investments. The first and most important part of this is the person they are investing in, not just the product or service. (People make up more than 51% of the value.) As an investor, Ben says he wants confidence in the charter of the person that he is investing in.

You can never eliminate risk, but Ben wants to work with people that have a plan for when these risks come into play. Money is not the most important part of getting a deal with an investor, there are more important elements that need to be considered.

4-Part Framework for Landing Investors:

#1. People

#2. Opportunity

#3. Context

#4. Deal

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Entrepreneurs need more sleep - This episode explains how sleep helps you succeed more.

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The Importance of Sleep and Why You Need More of It – with Drew King

Sleep matters because it’s 1/3rd of our lives. We should take sleep VERY seriously. It’s 1/3rd of our lives. When most people think about a healthy lifestyle, they think about eating healthy foods and exercise. What may surprise people is that sleep is equivalent to the other two. The three go together. They are like a 3 spoke wheel, each spoke needs to be the same size or the wheel is not going to turn smoothly.

The sweet spot is between 7 and 8 hours. People who are only getting 5 are not operating at their optimal level. (If you are getting less than 7, you’re more prone to getting sick. Sleep affects the majority of the organs in your body.)

People who sleep less than 7 hours per day are 30% more at risk of becoming obese. Prolonged lack of quality sleep can lead to depression and anxiety. Routine and consistency is important. You cannot bank sleep. If you’re “averaging” 7, but it’s 4 one night and 9-10 the next night, that’s not healthy.

Additional topics we cover:

• A list of things that you need to do in order to have a quality night sleep.
• A list of the main enemies of good sleep.
• A trick to get yourself to fall back asleep quicker when you wake up in the middle of the night.
• The 4 stages of sleep and what each does.
• How to diagnose sleep apnea.

The goal is a healthy mind and healthy body. You cannot have this without a good night of sleep. Entrepreneurs needs to be on their game. You cannot do that without being on you’re a game. Sleep plays a bigger part of this than most people ever realize. For optimal efficiency, you need to get 7-8 hours of sleep.

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Do you have a blog that you want to monetize? Here's how to turn your blog into a profitable business!

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Turning Your Blog into a Profitable Business with Elaine Rau

This episode covers many questions on the topic of turning your blog into a business. Here is a list of the questions that Elaine and I cover in this episode.

• Is blogging dead?
• Should every business have a blog?
• What does it take to be a successful blogger? (What does it COST you?)
• Did you enroll in a course? Or get a coach? Where did you get help?
• How do you make/find the time to write content?
• What are some ways to get more traffic to your blog?
• What are some ways to monetize your blog?

Always be trying new things. Find your direction – then go after it. Change it later but give it your all where you are today as you're trying new things.

About Elaine Rau:

Elaine Rau, founder of LadyBossBlogger.com has garnered a massive online audience of 170,000+ followers across all her social media channels in under 3 years.

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How to learn and grow more, personally and professionally so you can succeed more.

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How Millionaires Learn, Grow and Achieve More with Steve Cunningham

The goal of reading books is not just to read the book. It’s to learn something from it. In order to learn it – You have to pull actionable steps out of the book and apply them to your life/business. Putting what you learn into ACTION is the most important part of reading and learning. Just expanding your knowledge or checking another book off a list is meaningless.

You have to learn how to unlearn what you’ve learned.

The real world doesn’t care how much you know; it cares about how much you can do. Learning is not how to pass a test, it’s to change a long-term behavior.

HOW DO WE DO THIS?

7 stages of growth:

1. Set a goal.
2. Set a learning goal.
3. Acquire the knowledge.
4. Putting it into action.
5. Create a behavior.
6. How do you continue this behavior in the future.
7. How do I help the people that I’m leading to achieve the same and change their long-term behavior in the future.

In addition, Steve went on to explain how to get other team-members to learn and take initiative to improve themselves. There are very specific ways to do this if you wish to be effective.

Want a free Read It For Me membership???

Steve was kind enough to offer a FREE one-year membership to all of our readers. I highly recommend you taking advantage of this offer. Here's the exclusive link: https://readitfor.me/alex

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If you want to keep your customers and grow your business, you need to create loyal fans.

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Designing the Ultimate Customer Experience with Jesse Cole

Jesse Cole is the owner of a baseball team. He and his team sell out 4000+ seats to every single game and there is even a waiting list to get tickets. But Jesse started his first season by selling only ONE ticket. He learned a lot about designing the ultimate customer experience that helped him become a success. Jesse share's his wisdom with us in this episode.

5 Steps for designing the ultimate customer experience:

Step #1: Solve problems
What are the problems in your industry? (Every industry has them!)

Step #2: Normal vs Opposite
Plan, then define, what a normal experience looks like. Then do the opposite. (It can be weird, you have to be willing to look weird) Do the exact opposite of what’s considered normal.

Step #3: Customer journey
What happens in the transitions? How can you make the process transitions stand out? With your invoices, with product transit times? Do you design the emotions that you want your fans to feel?

Step #4: Fans first mentality
Who are you, what do you stand for? This goes beyond your mission statement; this is your culture. Great leaders say the same thing over and over again. Can the people around you imitate you?

Step #5: Connection.
Spread love and passion with your fans.

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Many entrepreneurs skip setting up the legal side of their businesses which is a huge mistake. Here's how to protect your brand from a legal perspective!

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How to Protect Your Brand – Legal Advice from Business Lawyer Salma Benkabbou

How much time have you spent focus on the legal side of your brand? Most people answer the same way, not much or not at all. I speak from experience; this can cause serious problems for you in the future if you don’t start off on the right foot from a legal perspective.

If you want to learn how to protect your brand, this episode is for you! Salma answered a list of questions that many of us have when creating our brands. Here's a list of some of the questions that Salma and Alex covered.

• When should someone begin focusing on legal aspects of running a business?
• What if they are planning on creating a product but are just getting started?
• How about when someone is just doing a personal blog, any recommendations for them?
• What if someone’s business starts taking off and they are hiring a stuff, what should they do?
• How much should someone be paying for legal services?
• Can someone draft legal documents themselves?
• What about these online services the create legal documentation for you that’s really cheap?

No matter what you’re doing, start with a business plan. It’s important for your focus, and the legal side of running your business.

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