How does spending less time on social media but still posting sound? This episode covers how to automate your social media posts!

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In this episode of the Creating a Brand Podcast, Alex Sanfilippo talks with Kevan Lee. Kevan Lee is the VP of marketing at Buffer. Throughout this episode, Kevan answers the following questions:

• What are some ways that you continue to grow your engagement?
• What are some of the best ways to engage with your audience?
• How important is it to respond to DMs and @ mentions in a timely manner?
• Does responding quickly improve your engagement?
• Do you think it's important for people to focus on one or two platforms or should they be on all of them?
• What are your thoughts on people saying to focus less on the feed and more on the story on Instagram?

In addition, Alex and Kevan talk about the rise of memes on social media and do some social media myth-busting and of course, talk about Buffer.

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