As the world continues to discover the power of podcast guesting, it is becoming increasingly difficult to be selected as a guest. Thankfully, there is something you can do to stand out from the masses. In this episode, Lauren Cockerell shares how top PR agencies pitch to get on podcasts as a guest. Get ready to revolutionize your approach to podcast pitching so you can secure more guesting opportunities than ever before!

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Chapters

00:00 Introduction and Overview
01:30 Common Pitching Mistakes
08:12 Researching and Building Relationships
09:37 Crafting Great Pitches
11:34 Offering to Promote the Episode
12:33 Final Takeaways

Takeaways

• Caring about the person you're pitching to and their audience is the most important secret to pitching success.
• Avoid common pitching mistakes such as not customizing your pitch, sending vague or overly long pitches, and pitching to irrelevant shows.
• Research the podcast you're pitching to and tailor your pitch to their specific show and audience.
• Build a genuine relationship with the host by being yourself and making their life easier.
• Offer to promote the episode and show that you value cross-promotion.
• Show that you care and value the host's time to become a favorite guest.

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Are you a podcast host struggling to monetize your show? You're not alone! Very few podcasters have ever reported making money with their podcast. Thankfully, there's a simple path to becoming a profitable podcaster! In this episode, Shannon Boyer explains the three key elements to developing a helpful online course as a source of revenue and audience engagement. Get ready to start making money through your podcast!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/284

Chapters

00:00 Monetizing Your Podcast with Online Courses
01:21 Curating Content for Online Courses
08:16 Adding Application Lessons to Your Course

Takeaways

• Curate your content based on what your students want to learn and achieve.
• Include the three types of learner interactions: learner-to-content, learner-to-instructor, and learner-to-learner.
• Provide opportunities for students to apply their knowledge and skills outside of the course.
• Value in online courses comes from carefully curated content and meaningful learner interactions.

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Gaining exposure for your brand and business can be overwhelming in today's noisy world. Thankfully, there is one medium that develops "know, like, and trust" faster than any other. In this episode, Chris Williams explains how to leverage podcast guesting to grow your business and position yourself as an industry expert. Get ready to revolutionize your podcasting game and take your business to the next level with these game-changing strategies!

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Chapters

00:00 The Importance of Strategy in Podcasting
01:29 Positioning Yourself Well During Podcast Guest Appearances
04:21 The Power of Post-Interview Follow-Up
05:16 Staying Organized and Nurturing Relationships
08:30 Identifying Opportunities for Joint Ventures and Partnerships

Takeaways

• Podcasting does not automatically lead to money, clients, or opportunities. A clear strategy is necessary to achieve desired outcomes.
• Position yourself well during podcast guest appearances by prioritizing the host and encouraging the audience to engage with them.
• Create a memorable experience by delivering aha moments that resonate with the audience and demonstrate your expertise.
• Follow up with the host after the interview, sending a relevant and co-branded gift to strengthen the relationship.
• Stay organized and nurture relationships over time using a CRM to manage and track connections.
• Identify opportunities for joint ventures and partnerships by finding complementary products or services in your network.

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Are you a podcaster struggling with impostor syndrome? You're not alone. Over 70% of high achievers experience it, and it can lead to blame, regret, and disappointment. Thankfully, there are simple coping mechanisms to help you overcome these feelings! In this episode, Tara Halliday explains the surprising root cause of impostor syndrome and how to get free from it. Get ready to begin developing unconditional self-worth to start breaking the vicious cycle!

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Chapters

00:00 The Experience of Imposter Syndrome in Podcasting
03:54 Recognizing and Managing Imposter Syndrome Symptoms
07:37 The Root Cause of Imposter Syndrome
09:02 Overcoming Imposter Syndrome: Changing Beliefs and Developing Unconditional Worth

Takeaways

• Imposter syndrome is a common experience for podcasters, causing feelings of self-doubt and inadequacy.
• Imposter syndrome is not low self-esteem or a medical condition, but rather a normal functioning that can be managed.
• There are three types of imposter syndrome symptoms: imposter syndrome thinking, physiological stress, and imposter syndrome behaviors.
• The root cause of imposter syndrome is a belief that your worth as a human being depends on your performance.
• To overcome imposter syndrome, it is necessary to change this belief and develop unconditional worth.

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Are you struggling to convert your podcast listeners into paying customers? Conventional wisdom says it's challenging. But it doesn't have to be! In this episode, Liz Wilcox explains how she turned podcast listeners into email subscribers and then converted 100% of them into sales! Get ready to learn the 3 email secrets that you can apply to your own podcast strategy to skyrocket your sales!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/281

Chapters

00:00 Introduction and Personal Experience
02:23 The Email Staircase
03:19 The Power of Owning Your Email List
04:18 High ROI and Real Connections with Email Marketing
05:15 Gaining Followers and Nurturing Them as Friends
09:04 Converting Friends into Customers: The Importance of Selling and Knowing Your Subscribers
12:26 Summary and Conclusion

Takeaways

• Email marketing allows you to own your audience and have a high return on investment.
• The 'email staircase' involves turning followers into friends and then into customers.
• To gain followers, you need to get visible and actively promote your content.
• To turn followers into friends, show your investment in their journey, be relatable, and stay top of mind.
• To convert friends into customers, you need to sell and stop guessing by getting to know your subscribers.

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Do you find it challenging to get testimonials for your brand or business? Look no further than your own podcast! In this episode, Ben Albert reveals a game-changing strategy that will transform your podcast into a social proof gold mine. Get ready to earn endorsements and leverage social proof to elevate your podcast's credibility and your brand/business's reputation, gaining more listeners and customers!

MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/280

Chapters

00:00 Digging the Well Before You're Thirsty
02:20 Building Social Proof
03:48 Creating a Conversation-Based Show
04:48 The Plus-Minus-Equal Framework
05:45 Relationships Equal Recommendations
06:41 Asking for Nominations and Reviews
09:01 Utilizing Google Reviews
10:25 Being Unforgettable
11:22 Making the Ask at the Right Time

Takeaways

• Dig the well before you're thirsty by consistently looking for opportunities and resources.
• Podcasts can be turned into a social proof goldmine by building relationships and creating impactful content.
• Social proof, such as testimonials and peer recommendations, is a powerful tool for attracting customers.
• Interview-based podcasts provide a platform for building relationships and establishing social proof.
• The plus-minus-equal framework can help in identifying and connecting with mentors, prospects, and peers.
• Building relationships through podcasts can lead to recommendations, referrals, and collaborations.
• Asking for nominations and reviews from guests can enhance social proof and attract more business.
• Utilizing Google reviews can improve online visibility and credibility.
• Making the ask for testimonials and reviews at an emotional high point can increase the likelihood of receiving positive responses.

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Let's face it, many people are podcast guests these days. However, very few stand out as "the best guest" among listeners and podcast hosts. Thankfully, there is a way to ensure that you reach that status! In this episode, Billie D Jauss shares 5 essential steps that only the best podcast guests know to follow. Get ready to quickly become a highly sought-after podcast guest who yields results and secures repeat invitations from hosts!

MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/279

Chapters

00:00 Researching the Podcast
00:28 Understanding the Podcast's Audience
01:23 Listening to Episodes and Understanding the Flow
02:20 Tailoring Your Message to the Audience
02:50 Serving the Host and Their Audience
03:19 Following the Podcast's Guidelines
03:47 Answering Questions Succinctly
05:00 Respecting the Podcast's Timeline
05:26 Following the Podcast's Guidelines
06:24 Answering Questions Succinctly
07:48 Presenting Offers at the Appropriate Time
08:17 Respecting the Podcast's Timeline
09:14 Offering a Gift to the Audience
10:13 Recap of the Five Key Ways to Provide the Best Content
10:42 Sending a Thank You and Sharing the Episode

Takeaways

• Research the podcast and understand its audience before appearing as a guest.
• Tailor your message to the specific audience and serve the host and their audience.
• Follow the podcast's guidelines and answer questions succinctly.
• Respect the podcast's timeline and present offers at the appropriate time.
• Send a thank you and share the episode to enhance your guest experience.

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Have you ever wondered what it would take to sell your podcast? For most of us, selling a podcast seems like an impossible task. But that’s not the case. In fact, it's not only possible to sell your podcast, but there's also a path to follow to make it happen! In this episode, Anjel B. Hartwell shares the 7 crucial steps she took to sell her podcast. Get ready to uncover what it takes to begin positioning your podcast for a future sale!

MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/278

Chapters

00:00 Introduction and Background
00:57 Knowing When to Let Go
03:39 Making Decisions as a Podcaster
04:09 The Healing Journey of Men on Purpose
05:07 Opportunity to Sell the Show
07:06 Approaching the Potential Buyer
08:29 What the Buyer Was Looking For
09:21 Importance of Name and Intent
09:51 Ranking and Reach
10:19 Value of Rolodex and SOPs
10:47 Revenue Generation and Team
11:17 Consulting and Transition
12:44 Selling and Growing a Sellable Show

Takeaways

• Knowing when to let go of a podcast is crucial for growth and success.
• Building a sellable show requires considering factors such as the show's name, ranking, reach, revenue generation, SOPs, and team involvement.
• Finding the right buyer for a podcast involves understanding their goals and aligning them with the show's brand and purpose.
• The process of selling a podcast includes transferring assets, setting up a succession plan, and consulting with the buyer during the transition.

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How do you determine the value of podcasting? Is it through monetization? Audience growth? Your total number of guest appearances? The myth surrounding podcasting success on either side of the mic is that you have to look to these metrics. But the value of podcasting actually far surpasses these things! In this episode, join Alex Sanfilippo and Tom Rossi as they share the hidden value of podcasting that will uplevel your perspective on the medium, lead you to a more enjoyable experience, and lead to more success!

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Chapters

00:00 Introduction
00:53 Extracting Value from Podcasting
04:28 Encouraging Independent Podcasters
05:16 The Meaningful Experience of Podcasting
07:04 Engagement and Intimacy in Podcasting
08:26 Building Relationships through Podcasting
09:17 The Value of 120 Downloads
10:08 Growing Your Podcast Audience
11:13 Creating Valuable Relationships as a Guest
13:08 Redefining Monetization
16:22 Different Strategies for Monetization
21:38 Dynamic Content and Extracting Value
24:16 Educating Listeners on Supporting the Show
25:42 The Value of Every Episode
27:04 Imposter Syndrome and Extracting Value
28:23 Setting Goals and Being Intentional
28:50 Conclusion

Takeaways

• Serve the listeners and focus on providing value.
• Build meaningful relationships through podcasting.
• Success in podcasting is not solely determined by downloads and monetization.
• Explore various strategies for extracting value, such as affiliate marketing, sponsorships, and listener support.

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Do you ever wonder what it takes to become a sought-after podcast guest or a top-rated podcast host? Thankfully, success in podcasting leaves clues! In this episode, Alex Sanfilippo uncovers 3 essential habits that only the best of the best in podcasting, on either side of the mic, understand. Get ready to discover 3 essential traits that will elevate your podcasting experience and yield results and success for years to come!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/276

Chapters

00:00 Introduction and Personal Story
02:20 Consistently Sticking to the Basics
06:34 Protecting Your Energy
09:29 Trusting the Process
12:54 Conclusion: Seek Clarity and Take Action

Takeaways

• Consistently stick to the basics of podcasting, such as releasing episodes on time and being a guest on podcasts regularly.
• Protect your energy by focusing on one main direction and avoiding distractions.
• Trust the process and embrace the journey of success, even when it doesn't go as planned.
• Seek clarity, reconnect with your why and who, seek wise counsel, and bring joy to your podcasting journey.

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