Are you struggling to convert your podcast listeners into paying customers? Conventional wisdom says it's challenging. But it doesn't have to be! In this episode, Liz Wilcox explains how she turned podcast listeners into email subscribers and then converted 100% of them into sales! Get ready to learn the 3 email secrets that you can apply to your own podcast strategy to skyrocket your sales!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/281

Chapters

00:00 Introduction and Personal Experience
02:23 The Email Staircase
03:19 The Power of Owning Your Email List
04:18 High ROI and Real Connections with Email Marketing
05:15 Gaining Followers and Nurturing Them as Friends
09:04 Converting Friends into Customers: The Importance of Selling and Knowing Your Subscribers
12:26 Summary and Conclusion

Takeaways

• Email marketing allows you to own your audience and have a high return on investment.
• The 'email staircase' involves turning followers into friends and then into customers.
• To gain followers, you need to get visible and actively promote your content.
• To turn followers into friends, show your investment in their journey, be relatable, and stay top of mind.
• To convert friends into customers, you need to sell and stop guessing by getting to know your subscribers.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/281

Do you find it challenging to get testimonials for your brand or business? Look no further than your own podcast! In this episode, Ben Albert reveals a game-changing strategy that will transform your podcast into a social proof gold mine. Get ready to earn endorsements and leverage social proof to elevate your podcast's credibility and your brand/business's reputation, gaining more listeners and customers!

MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/280

Chapters

00:00 Digging the Well Before You're Thirsty
02:20 Building Social Proof
03:48 Creating a Conversation-Based Show
04:48 The Plus-Minus-Equal Framework
05:45 Relationships Equal Recommendations
06:41 Asking for Nominations and Reviews
09:01 Utilizing Google Reviews
10:25 Being Unforgettable
11:22 Making the Ask at the Right Time

Takeaways

• Dig the well before you're thirsty by consistently looking for opportunities and resources.
• Podcasts can be turned into a social proof goldmine by building relationships and creating impactful content.
• Social proof, such as testimonials and peer recommendations, is a powerful tool for attracting customers.
• Interview-based podcasts provide a platform for building relationships and establishing social proof.
• The plus-minus-equal framework can help in identifying and connecting with mentors, prospects, and peers.
• Building relationships through podcasts can lead to recommendations, referrals, and collaborations.
• Asking for nominations and reviews from guests can enhance social proof and attract more business.
• Utilizing Google reviews can improve online visibility and credibility.
• Making the ask for testimonials and reviews at an emotional high point can increase the likelihood of receiving positive responses.

MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/280

Let's face it, many people are podcast guests these days. However, very few stand out as "the best guest" among listeners and podcast hosts. Thankfully, there is a way to ensure that you reach that status! In this episode, Billie D Jauss shares 5 essential steps that only the best podcast guests know to follow. Get ready to quickly become a highly sought-after podcast guest who yields results and secures repeat invitations from hosts!

MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/279

Chapters

00:00 Researching the Podcast
00:28 Understanding the Podcast's Audience
01:23 Listening to Episodes and Understanding the Flow
02:20 Tailoring Your Message to the Audience
02:50 Serving the Host and Their Audience
03:19 Following the Podcast's Guidelines
03:47 Answering Questions Succinctly
05:00 Respecting the Podcast's Timeline
05:26 Following the Podcast's Guidelines
06:24 Answering Questions Succinctly
07:48 Presenting Offers at the Appropriate Time
08:17 Respecting the Podcast's Timeline
09:14 Offering a Gift to the Audience
10:13 Recap of the Five Key Ways to Provide the Best Content
10:42 Sending a Thank You and Sharing the Episode

Takeaways

• Research the podcast and understand its audience before appearing as a guest.
• Tailor your message to the specific audience and serve the host and their audience.
• Follow the podcast's guidelines and answer questions succinctly.
• Respect the podcast's timeline and present offers at the appropriate time.
• Send a thank you and share the episode to enhance your guest experience.

MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/279

Have you ever wondered what it would take to sell your podcast? For most of us, selling a podcast seems like an impossible task. But that’s not the case. In fact, it's not only possible to sell your podcast, but there's also a path to follow to make it happen! In this episode, Anjel B. Hartwell shares the 7 crucial steps she took to sell her podcast. Get ready to uncover what it takes to begin positioning your podcast for a future sale!

MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/278

Chapters

00:00 Introduction and Background
00:57 Knowing When to Let Go
03:39 Making Decisions as a Podcaster
04:09 The Healing Journey of Men on Purpose
05:07 Opportunity to Sell the Show
07:06 Approaching the Potential Buyer
08:29 What the Buyer Was Looking For
09:21 Importance of Name and Intent
09:51 Ranking and Reach
10:19 Value of Rolodex and SOPs
10:47 Revenue Generation and Team
11:17 Consulting and Transition
12:44 Selling and Growing a Sellable Show

Takeaways

• Knowing when to let go of a podcast is crucial for growth and success.
• Building a sellable show requires considering factors such as the show's name, ranking, reach, revenue generation, SOPs, and team involvement.
• Finding the right buyer for a podcast involves understanding their goals and aligning them with the show's brand and purpose.
• The process of selling a podcast includes transferring assets, setting up a succession plan, and consulting with the buyer during the transition.

MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/278

How do you determine the value of podcasting? Is it through monetization? Audience growth? Your total number of guest appearances? The myth surrounding podcasting success on either side of the mic is that you have to look to these metrics. But the value of podcasting actually far surpasses these things! In this episode, join Alex Sanfilippo and Tom Rossi as they share the hidden value of podcasting that will uplevel your perspective on the medium, lead you to a more enjoyable experience, and lead to more success!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/277

Chapters

00:00 Introduction
00:53 Extracting Value from Podcasting
04:28 Encouraging Independent Podcasters
05:16 The Meaningful Experience of Podcasting
07:04 Engagement and Intimacy in Podcasting
08:26 Building Relationships through Podcasting
09:17 The Value of 120 Downloads
10:08 Growing Your Podcast Audience
11:13 Creating Valuable Relationships as a Guest
13:08 Redefining Monetization
16:22 Different Strategies for Monetization
21:38 Dynamic Content and Extracting Value
24:16 Educating Listeners on Supporting the Show
25:42 The Value of Every Episode
27:04 Imposter Syndrome and Extracting Value
28:23 Setting Goals and Being Intentional
28:50 Conclusion

Takeaways

• Serve the listeners and focus on providing value.
• Build meaningful relationships through podcasting.
• Success in podcasting is not solely determined by downloads and monetization.
• Explore various strategies for extracting value, such as affiliate marketing, sponsorships, and listener support.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/277

Do you ever wonder what it takes to become a sought-after podcast guest or a top-rated podcast host? Thankfully, success in podcasting leaves clues! In this episode, Alex Sanfilippo uncovers 3 essential habits that only the best of the best in podcasting, on either side of the mic, understand. Get ready to discover 3 essential traits that will elevate your podcasting experience and yield results and success for years to come!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/276

Chapters

00:00 Introduction and Personal Story
02:20 Consistently Sticking to the Basics
06:34 Protecting Your Energy
09:29 Trusting the Process
12:54 Conclusion: Seek Clarity and Take Action

Takeaways

• Consistently stick to the basics of podcasting, such as releasing episodes on time and being a guest on podcasts regularly.
• Protect your energy by focusing on one main direction and avoiding distractions.
• Trust the process and embrace the journey of success, even when it doesn't go as planned.
• Seek clarity, reconnect with your why and who, seek wise counsel, and bring joy to your podcasting journey.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/276

Are you thinking big enough for your podcasting goals? Whether you're a podcast guest or host, you have a goal you want to accomplish through your podcasting efforts. The sad truth is that, on both sides of the mic, most people quit before reaching their goals. Don't let this be you! In this episode, join Alex Sanfilippo and Jay Papasan as they explore how to set bigger/better goals AND how to ensure that you accomplish them. Get ready to achieve extraordinary results in podcasting!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/275

Takeaways

Prioritize tasks and focus on the most important ones
Ask the right questions to uncover the one thing that will lead to extraordinary results
Avoid multitasking and say no to unnecessary commitments
Think bigger and aim higher to achieve extraordinary success

Chapters

00:00 Introduction
00:39 Passion for Creating Content
02:06 The Power of Writing and Reading
03:27 The Lies: Everything Matters Equally
07:09 The Truth: The Focusing Question
20:29 Unleashing Extraordinary Results
33:53 Saying No and Thinking Bigger
40:34 Conclusion

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/275

Most podcast guests are missing out on much of the impact they could be making before, during, and after their podcast guesting appearances. But this doesn't have to be the case! In this episode, Chris Stone shares comprehensive strategies to maximize your influence so you experience a new level of engagement, connection, and value. As a result, you'll leave a lasting mark on the podcasting world. Get ready to amplify your presence and influence every time you're a podcast guest!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/274

Takeaways

Effective promotion is crucial for podcast guests to maximize the impact of their appearances.
Content should be treated as a legacy, with a focus on creating extraordinary content that will resonate long after the episode ends.
Guests should prepare for their guest spots by understanding the target audience and crafting a compelling narrative.
Taking control of content includes recording audio and video locally and asking hosts for the files to promote the episode.
Guests should strive to look and sound their best during recordings and be ready to pivot during the podcast.
Repurposing content with purpose allows guests to reach new audiences and add value to their community.
Embracing new platforms and technologies can amplify a guest's presence and reach.
Guests should aim to leave a lasting legacy through their content, inspiring and serving the world.

Chapters

00:00 Introduction
01:10 The Challenge of Effective Promotion
03:05 Content as Legacy
04:01 Preparing for Your Guest Spot
07:08 Taking Control of Your Content
08:31 Looking and Sounding Your Best
10:23 Being Ready to Pivot
11:19 Repurposing with Purpose
15:26 Embracing New Platforms and Technologies
15:53 Leaving a Lasting Legacy
16:22 Conclusion

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/274

"How's it going with monetizing your podcast?" When asked this question, most podcasters sigh and explain that it's either non-existent or not going as expected. But there's good news! Generating a full-time income through podcasting doesn't have to be a dream. In this episode, Chris Williams explains how you can begin to sell to your podcast audience at scale, even if you have a small audience. Get ready to unlock the secret to the highest-yielding podcast monetization strategy!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/273

Takeaways

Understand your audience's dreams, drains, and doubts to create a product or offer that addresses their needs.
Build a minimum viable offer that provides a solution to the audience's challenges while minimizing time and effort.
Promote the offer through your podcast and existing platforms to reach your audience.
Take action and do the work to achieve results.

Chapters

00:00 Monetizing a Community
01:10 Identifying the Audience's Dreams, Drains, and Doubts
05:01 Building a Minimum Viable Offer
09:10 Promoting the Offer to the Audience
14:29 Taking Action and Getting Results

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/273

Do you ever question whether podcast guesting can yield the results you seek? Can it lead to book, course, or program sales? Can it drive traffic to my website/brand? The answer to these questions is a resounding YES. You can yield incredible results and drive sales/traffic through podcast guesting. In this episode, Sara Lohse shares how you can create a high-converting sales funnel and call to action as a podcast guest. Get ready to start earning the results you seek from your podcast guesting efforts!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/272

Takeaways

Know your topic and the common questions related to it when appearing as a podcast guest.
Create a lead magnet to answer those questions and generate leads.
Fill the sales funnel by moving potential customers through the stages of awareness, interest, consideration, conversion, and advocacy.
Use a clear call to action and set up landing pages to capture leads effectively.

Chapters

00:00 Introduction and Goal of Podcast Guest
00:43 Step 1: Know Your Topic
01:39 Step 2: Identify Common Questions
02:34 Step 3: Answer Questions with a Lead Magnet
03:02 Types of Lead Magnets
05:20 Step 4: Create the Lead Magnet
05:49 Step 5: Fill the Sales Funnel
06:19 Awareness Stage
07:17 Interest Stage
07:46 Consideration Stage
08:44 Conversion Stage
12:35 Advocacy Stage
13:03 Call to Action
14:27 Setting Up Landing Pages
15:48 Conclusion

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/272