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• Podcast hosting company bCast is to close. “It has simply not been possible to sustain the amount of usage with the revenue generated”, says an email to customers, seen by Podnews. The London-based company had grown by selling “lifetime” deals, which it tried to cancel in 2021, (and, a day later, changed its mind). The company hosts around 1,500 shows, of which around 350 are active.

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Gold supporters: Buzzsprout, Mowpod, Mamamia, The Podglomerate, Podscribe, Resound, Simplecast, Cohost, RedCircle, Audiohook, SALT, audioBoom, Steve Lack: Audio, Riverside.fm, Jar Audio, Podchaser, Awesound, Acast, Knucklehead Media Group, Disctopia, Evergreen Podcasts, Libsyn, We Edit Podcasts, Podpage websites

Silver supporters: Storic Media, Bumper, Magellan AI, Huberman Lab, Gumball, The Podcast Haven, Tink Media, POW PR, Ausha, Jonekiri, Truefans, Deepcast, PlayPodcast, Storyboard, Cloud10, SoundStack, ARN's iHeartPodcast Network Aust, Voxtopica, Podium , Gilded Audio, Frequency, Message Heard, Health Podcast Network, Zvook, Ossa Collective, Transistor, Heartcast Media50, Blubrry, Wondery, Optimal Living Daily, Podcast Taxi, Headliner, Jam Street Media, Rhapsody Voices, matchmaker.fm, Rephonic, Lemonada Media, Sonic Influencer Marketing, Diversion Podcasts, Castos, Oxford Road, Double Elvis Productions, Hear.Here.Singapore, Content10x, StreamGuys, Ad Results Media, Podcast Partnership, She Podcasts, Cleanfeed, Adopter Media, Podigy, Lower Street, Sonix, Revolver Podcasts, School of Podcasting, Podcast Movement, Signal Hill Insights, Edison Research

Our personal supporters: Eric Montgomery, Amy Woods, John, Jessica Alpert Silber, Armel, Oludotun Oyebolu, Mikel Ellcessor, Gene Monterastelli, Neil Mody, David Lloyd, Steven Goldstein, Matt Wade, Ed Sullivan, Mirko Lagonegro, Andy Maher, The Virtual Couch, Kara Silverman, Eric Hunley, Lindsay Graham, Liz Covart, Justin Jackson, Karen Jackson, Owen Grover, CESLIE Armstrong, Søren Hugger Møller, Josh Withers, Patrick K. Walsh, Mike Rapin, Michael Dell, Eric Nuzum, Benjamin Masse, Brett Johnson, Steve Stewart, Mark Ramsey, Helene Pawlitzki, James Atkinson, Graeme Klass, Pete Morgan, Buzz Knight, Stew Redwine, Meggan Ellingboe, Mary Dooe, Alicia Mackey Huber, Rekha Murthy, Jody Avirgan, Mohammad Ali, Joe Stone, ShEvo (Sheila Dee & Evo Terra), Stephanie Arakelian, Kerry Donahue, Tony Garcia, We Are Libertarians, Niall Mackay, Suzanne Schultz, Joanne Phillips, Doug Downs, Lex Friedman, Dave Beasing, Jeremy McCarter, EarBuds Podcast Collective, Alan Haburchak, Paul Vogelzang, Vanessa Harris, Charles Spivey, Courtney Reimer, Brandon Schexnayder, Tom Teodorczuk, Ken Beyer, Bubbe Ann Schockett, Darius Derakshan

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• Sports podcasting is booming in the UK, says PressGazette. The article quotes YouTube views, which are public.

Gold supporters: Buzzsprout, Mowpod, Mamamia, The Podglomerate, Resound, Audiohook, Cohost, audioBoom, Podscribe, Simplecast, Steve Lack: Audio, RedCircle, SALT, Riverside.fm, Jar Audio, Podchaser, Awesound, Libsyn, Knucklehead Media Group, We Edit Podcasts, Disctopia, Evergreen Podcasts, Acast, Podpage websites

Silver supporters: Storic Media, Bumper, Magellan AI, Voxtopica, Jonekiri, Tink Media, Ausha, Huberman Lab, SoundStack, Storyboard, Gilded Audio, ARN's iHeartPodcast Network Aust, Frequency, The Podcast Haven, Podium , Cloud10, Deepcast, Truefans, POW PR, Gumball, PlayPodcast, Message Heard, Health Podcast Network, Headliner, Sonic Influencer Marketing, Diversion Podcasts, Zvook, Heartcast Media50, Castos, Transistor, Optimal Living Daily, Blubrry, Double Elvis Productions, Jam Street Media, Oxford Road, Wondery, Ossa Collective, Rephonic, matchmaker.fm, Rhapsody Voices, Lemonada Media, Podcast Taxi, Ad Results Media, StreamGuys, Podcast Partnership, Content10x, Hear.Here.Singapore, She Podcasts, Cleanfeed, Lower Street, Podcast Movement, Revolver Podcasts, School of Podcasting, Podigy, Sonix, Adopter Media, Signal Hill Insights, Edison Research

Our personal supporters: Eric Montgomery, Amy Woods, John, Jessica Alpert Silber, Armel, Oludotun Oyebolu, Mikel Ellcessor, Gene Monterastelli, Neil Mody, David Lloyd, Steven Goldstein, Matt Wade, Ed Sullivan, Mirko Lagonegro, Andy Maher, The Virtual Couch, Kara Silverman, Eric Hunley, Lindsay Graham, Liz Covart, Justin Jackson, Karen Jackson, Owen Grover, CESLIE Armstrong, Søren Hugger Møller, Josh Withers, Patrick K. Walsh, Mike Rapin, Michael Dell, Eric Nuzum, Benjamin Masse, Brett Johnson, Steve Stewart, Mark Ramsey, Helene Pawlitzki, James Atkinson, Graeme Klass, Pete Morgan, Buzz Knight, Stew Redwine, Meggan Ellingboe, Mary Dooe, Alicia Mackey Huber, Rekha Murthy, Jody Avirgan, Mohammad Ali, Joe Stone, ShEvo (Sheila Dee & Evo Terra), Stephanie Arakelian, Kerry Donahue, Tony Garcia, We Are Libertarians, Niall Mackay, Suzanne Schultz, Joanne Phillips, Doug Downs, Lex Friedman, Dave Beasing, Jeremy McCarter, EarBuds Podcast Collective, Alan Haburchak, Paul Vogelzang, Vanessa Harris, Charles Spivey, Courtney Reimer, Brandon Schexnayder, Tom Teodorczuk, Ken Beyer, Bubbe Ann Schockett, Darius Derakshan

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• YouTube Music added the ability to mark a podcast as played earlier in the month. We also notice that in Australia, we now get a “podcasts” chip at the top of the screen; you can now auto-download shows; and there are ways of filtering episode lists to only show, for example, unplayed or downloaded episodes.

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Question: Now that major podcasts are largely non-exclusive, how has podcasts engagement changed on Spotify as more of the industry shifts to video podcasts? How do you attract more creators and grow engagement versus a platform like YouTube?

Ek: First and foremost we are seeing very healthy engagement on podcasts. Where we have video podcasts, engagement is even higher than what we have seen when it's audio only, which is a really positive testament. This is also what organically creates word of mouth with creators. So we're seeing more and more creators now uploading video content too. We have about a quarter a million [video podcasts] already. Consumers of today don't really care too much about formats. They're actually moving in between of audio, video and even reading things very effortlessly, especially younger consumers. And so creators will obviously respond to that and should make their content available in as many formats as possible.

The way we attract more creators is a bucket of three things. So I think that the first bucket is things that are native to the Spotify platform. So things like podcasters already like musicians, those are sort of a prime bucket to convert and add more things because they'll see higher engagement and thereby higher monetization. Then I think there's a second bucket, which is if you're already uploading video to other platforms today, you've taken most of your costs already. So it makes a lot of sense for you to try to amortize that cost against as many platforms as possible. And you see this already where a lot of people on the short side are uploading not just to one platform but are uploading to many platforms. And we're starting to see some of that behavior happening on Spotify, too. And then I think lastly, there's things that will perform a lot better on the Spotify platform than perhaps on other platforms. For instance, longer form content tends to do really well on Spotify on video because people go back and forth between backgrounding and foregrounding. And that is something that works really well on Spotify because of our lean back history as a platform. So overall it's looking very nicely and with lots of improvement, of course, and more and more creators are coming to the platform each and every day.

Gold supporters: Buzzsprout, Mowpod, Mamamia, The Podglomerate, RedCircle, audioBoom, Resound, SALT, Simplecast, Podscribe, Cohost, Steve Lack: Audio, Audiohook, Riverside.fm, Jar Audio, Podchaser, Awesound, Knucklehead Media Group, Acast, Podpage websites, Evergreen Podcasts, Disctopia, Libsyn, We Edit Podcasts

Silver supporters: Storic Media, Bumper, Magellan AI, Tink Media, Truefans, Huberman Lab, PlayPodcast, Gilded Audio, Ausha, Frequency, Gumball, Jonekiri, ARN's iHeartPodcast Network Aust, Deepcast, Podium , POW PR, Cloud10, The Podcast Haven, Voxtopica, Storyboard, SoundStack, Message Heard, Health Podcast Network, Blubrry, Ossa Collective, Rephonic, Headliner, Diversion Podcasts, Sonic Influencer Marketing, Podcast Taxi, Optimal Living Daily, Rhapsody Voices, matchmaker.fm, Heartcast Media50, Zvook, Transistor, Castos, Jam Street Media, Wondery, Double Elvis Productions, Lemonada Media, Oxford Road, Ad Results Media, StreamGuys, Content10x, Hear.Here.Singapore, Podcast Partnership, She Podcasts, Cleanfeed, Podcast Movement, Podigy, Sonix, Lower Street, Adopter Media, Revolver Podcasts, School of Podcasting, Edison Research, Signal Hill Insights

Our personal supporters: Eric Montgomery, Amy Woods, John, Jessica Alpert Silber, Armel, Oludotun Oyebolu, Mikel Ellcessor, Gene Monterastelli, Neil Mody, David Lloyd, Steven Goldstein, Matt Wade, Ed Sullivan, Mirko Lagonegro, Andy Maher, The Virtual Couch, Kara Silverman, Eric Hunley, Lindsay Graham, Liz Covart, Justin Jackson, Karen Jackson, Owen Grover, CESLIE Armstrong, Søren Hugger Møller, Josh Withers, Patrick K. Walsh, Mike Rapin, Michael Dell, Eric Nuzum, Benjamin Masse, Brett Johnson, Steve Stewart, Mark Ramsey, Helene Pawlitzki, James Atkinson, Graeme Klass, Pete Morgan, Buzz Knight, Stew Redwine, Meggan Ellingboe, Mary Dooe, Alicia Mackey Huber, Rekha Murthy, Jody Avirgan, Mohammad Ali, Joe Stone, ShEvo (Sheila Dee & Evo Terra), Stephanie Arakelian, Kerry Donahue, Tony Garcia, We Are Libertarians, Niall Mackay, Suzanne Schultz, Joanne Phillips, Doug Downs, Lex Friedman, Dave Beasing, Jeremy McCarter, EarBuds Podcast Collective, Alan Haburchak, Paul Vogelzang, Vanessa Harris, Charles Spivey, Courtney Reimer, Brandon Schexnayder, Tom Teodorczuk, Ken Beyer, Bubbe Ann Schockett, Darius Derakshan

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• In Australia, Commercial Radio & Audio has published The Audio Edge, with data and information about audio advertising.

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Grow your audience, celebrate your team and stand out. The Extended Entry Deadline to submit is Aug 2, 2024. Enter your podcast for consideration.

Gold supporters: Buzzsprout, Mowpod, Mamamia, The Podglomerate, Resound, Simplecast, SALT, audioBoom, Steve Lack: Audio, Audiohook, Podscribe, Cohost, RedCircle, Riverside.fm, Jar Audio, Podchaser, Awesound, Libsyn, Acast, Podpage websites, Knucklehead Media Group, Disctopia, We Edit Podcasts, Evergreen Podcasts

Silver supporters: Storic Media, Bumper, Magellan AI, SoundStack, The Podcast Haven, Gilded Audio, Voxtopica, Frequency, Storyboard, POW PR, Huberman Lab, PlayPodcast, Tink Media, Jonekiri, Ausha, Truefans, ARN's iHeartPodcast Network Aust, Cloud10, Gumball, Deepcast, Podium , Message Heard, Health Podcast Network, Ossa Collective, Zvook, Blubrry, Podcast Taxi, Optimal Living Daily, Oxford Road, Jam Street Media, Diversion Podcasts, Castos, Rhapsody Voices, Headliner, Double Elvis Productions, Heartcast Media50, Sonic Influencer Marketing, Wondery, Lemonada Media, Rephonic, Transistor, matchmaker.fm, Podcast Partnership, Ad Results Media, Hear.Here.Singapore, StreamGuys, Content10x, Cleanfeed, She Podcasts, Adopter Media, Podigy, Revolver Podcasts, Lower Street, Podcast Movement, Sonix, School of Podcasting, Edison Research, Signal Hill Insights

Our personal supporters: Eric Montgomery, Amy Woods, John, Jessica Alpert Silber, Armel, Oludotun Oyebolu, Mikel Ellcessor, Gene Monterastelli, Neil Mody, David Lloyd, Steven Goldstein, Matt Wade, Ed Sullivan, Mirko Lagonegro, Andy Maher, The Virtual Couch, Kara Silverman, Eric Hunley, Lindsay Graham, Liz Covart, Justin Jackson, Karen Jackson, Owen Grover, CESLIE Armstrong, Søren Hugger Møller, Josh Withers, Patrick K. Walsh, Mike Rapin, Michael Dell, Eric Nuzum, Benjamin Masse, Brett Johnson, Steve Stewart, Mark Ramsey, Helene Pawlitzki, James Atkinson, Graeme Klass, Pete Morgan, Buzz Knight, Stew Redwine, Meggan Ellingboe, Mary Dooe, Alicia Mackey Huber, Rekha Murthy, Jody Avirgan, Mohammad Ali, Joe Stone, ShEvo (Sheila Dee & Evo Terra), Stephanie Arakelian, Kerry Donahue, Tony Garcia, We Are Libertarians, Niall Mackay, Suzanne Schultz, Joanne Phillips, Doug Downs, Lex Friedman, Dave Beasing, Jeremy McCarter, EarBuds Podcast Collective, Alan Haburchak, Paul Vogelzang, Vanessa Harris, Charles Spivey, Courtney Reimer, Brandon Schexnayder, Tom Teodorczuk, Ken Beyer, Bubbe Ann Schockett, Darius Derakshan

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• iHeart’s average weekly downloads in the Podtrac ranker for June are 78mn, 18% higher than Triton’s number, despite both solutions being IAB Certified. Over the last month, trying to understand why they’re different, Podnews spoke to Podtrac, Triton, iHeart and the IAB - and learnt:

Gold supporters: Buzzsprout, Mowpod, Mamamia, The Podglomerate, Podscribe, RedCircle, Audiohook, Cohost, audioBoom, Resound, SALT, Simplecast, Steve Lack: Audio, Riverside.fm, Jar Audio, Podchaser, Awesound, Libsyn, Disctopia, Evergreen Podcasts, Podpage websites, Knucklehead Media Group, We Edit Podcasts, Acast

Silver supporters: Storic Media, Bumper, Magellan AI, SoundStack, Truefans, Cloud10, ARN's iHeartPodcast Network Aust, POW PR, Tink Media, Frequency, The Podcast Haven, Podium , Gilded Audio, Storyboard, Gumball, Huberman Lab, Deepcast, PlayPodcast, Jonekiri, Ausha, Voxtopica, Message Heard, Health Podcast Network, Transistor, Double Elvis Productions, Rephonic, Oxford Road, Podcast Taxi, Jam Street Media, Headliner, Heartcast Media50, Ossa Collective, Wondery, Optimal Living Daily, Sonic Influencer Marketing, Rhapsody Voices, Lemonada Media, matchmaker.fm, Castos, Zvook, Blubrry, Diversion Podcasts, Ad Results Media, Content10x, Hear.Here.Singapore, StreamGuys, Podcast Partnership, Cleanfeed, She Podcasts, School of Podcasting, Adopter Media, Sonix, Podcast Movement, Lower Street, Revolver Podcasts, Podigy, Edison Research, Signal Hill Insights

Our personal supporters: Eric Montgomery, Amy Woods, John, Jessica Alpert Silber, Armel, Oludotun Oyebolu, Mikel Ellcessor, Gene Monterastelli, Neil Mody, David Lloyd, Steven Goldstein, Matt Wade, Ed Sullivan, Mirko Lagonegro, Andy Maher, The Virtual Couch, Kara Silverman, Eric Hunley, Lindsay Graham, Liz Covart, Justin Jackson, Karen Jackson, Owen Grover, CESLIE Armstrong, Søren Hugger Møller, Josh Withers, Patrick K. Walsh, Mike Rapin, Michael Dell, Eric Nuzum, Benjamin Masse, Brett Johnson, Steve Stewart, Mark Ramsey, Helene Pawlitzki, James Atkinson, Graeme Klass, Pete Morgan, Buzz Knight, Stew Redwine, Meggan Ellingboe, Mary Dooe, Alicia Mackey Huber, Rekha Murthy, Jody Avirgan, Mohammad Ali, Joe Stone, ShEvo (Sheila Dee & Evo Terra), Stephanie Arakelian, Kerry Donahue, Tony Garcia, We Are Libertarians, Niall Mackay, Suzanne Schultz, Joanne Phillips, Doug Downs, Lex Friedman, Dave Beasing, Jeremy McCarter, EarBuds Podcast Collective, Alan Haburchak, Paul Vogelzang, Vanessa Harris, Charles Spivey, Courtney Reimer, Brandon Schexnayder, Tom Teodorczuk, Ken Beyer, Bubbe Ann Schockett, Darius Derakshan

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Blubrry is launching an AI-powered podcast clip generator, Podfest has received a strategic investment and new leadership, and concerns have been raised about tech companies potentially using YouTube videos to train their AI models without permission.

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The launch of the Podcards podcast growth tool, the release of a new version of the Overcast podcast app, and the release of the Australian Podcast Ranker for June 2024 showing a decrease in total downloads and fewer episodes published.

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Adobe has launched a new podcast recording and editing tool called Adobe Podcast Studio in beta, while senior leadership is leaving Libsyn Ads

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