We’re all trying to influence how people behave, according to Dr. Marcus Collins, whether it’s what people buy, how they interact with one another or how they work. Marcus calls culture the biggest cheat code ever to influence human behavior. His work as an engineer, music maker and advertising guru with cultural influencers like Beyonce and Apple have put him on a path to become a leader in understanding how to harness the power of culture within organizations. His stories from the world of pop and tech will change how you see culture in the workplace.

Marcus now works as head of strategy at Wieden+Kennedy in New York and teaches at the Ross School of Business at the University of Michigan. He’s also the author of the new book For the Culture.

After our interview with Marcus, Robin Rosebrugh will join us. Robin is a workplace researcher who works with Steelcase as an architecture and design manager. She’s also one of the most well-read people you’ll ever meet. Robin will talk to us about how the places we work can help influence behavior and, ultimately, culture.

Additional resources:

- Be part of our community at steelcase.com/subscribe. Get the latest workplace design, insights and research sent to your inbox.

- You can find transcripts at www.steelcase.com/podcasts (Read today’s transcript)

- Learn more about Marcus Collins and his book For the Culture at http://marctothec.com/

Work Better podcast is hosted by Chris Congdon. Produced by Rebecca Charbauski. Creative art direction by Erin Ellison and Emily Cowdrey. Technical support by Mark Caswell and Jose Jimenez. Digital publishing by Areli Arellano and Jordan Marks. Editing and sound mixing by SoundPost Studios.