Industry Titans Discuss Success Strategies and The Evolution of Commercial Real Estate

In this episode of Industrial Advisors, hosts Matt McGregor and Bill Condon welcome renowned guests Rod Santomassimo from the Massimo Group and Bob Knakal, celebrated as one of the top brokers globally. They delve into their new book 'Selling Buildings,' which merges memoirs and tactical guidance for real estate professionals. The discussion emphasizes the importance of conviction, passion, and discipline in real estate success, along with the potential impact of AI on the industry. Both guests share their future aspirations, with Knakal focusing on mentorship and company growth, while Santomassimo prepares for a groundbreaking virtual summit in commercial real estate.

00:00 Introduction and Achievements

00:34 Meet the Guests: Rod Santomassimo and Bob Knakal

01:29 The Story Behind 'Selling Buildings'

03:46 Luck vs. Discipline in Brokerage

06:03 Balancing Passion and Discipline

11:26 Advice for Brokers: Conviction and Expertise

17:10 The Role of Technology in CRE

18:58 What's Next for Rod and Bob?

22:11 Closing Remarks and Book Promotion