🔴 Today’s real estate customer has more information than ever before. The first step you must take to differentiate yourself from the competition immediately is to be THE source of information and position yourself as the go to source for all things real estate.  This episode will explain the 3 steps to positioning yourself in today's online world. 1️⃣ Move from interrupting the consumer to informing the consumer. 2️⃣ Pull the consumer towards you instead of pushing your marketing on them. 3️⃣ Facilitate a choice instead of what can feel like manipulating a decision by overselling. In one click, the consumer can move onto someone else and they have many choices.  Will they choose you ❓❓❓