In this episode of The Power Producers Podcast, David Carothers and guest co-host Grayson Carothers interview Gertha Jean, CEO of One Way Insurance Group (OWIG). Gertha discusses the strategies they have implemented that have resulted in attracting more desirable clientele and the concept and goal of the mobile office. 

Episode Highlights:

Gertha shares her journey from working odd jobs to opening her own insurance agency. (3:39)

Gertha mentions that the first few years of starting One Way Insurance Group were tough, with a steep learning curve and many mistakes made, but ultimately it made the agency stronger and more successful. (14:11)

Gertha discusses two strategies they implemented in One Way Insurance Group: educating clients before filing claims and shifting their marketing focus to a specific niche market, resulting in attracting more desired clientele. (20:01)

Gertha explains that the mobile office is designed to make insurance an enjoyable and accessible experience, providing a safe space for conversations and workshops while showcasing the cool side of the industry. (25:42)

Gertha discusses the importance of social media in reaching a wider audience and showcasing the excitement and passion for a particular industry, specifically insurance, to promote representation and inspire others. (31:50)

Gertha believes that the insurance industry needs to adapt and pivot with the changing market, especially with carriers pulling out, in order to stay relevant and not be left behind. (42:03)

Gertha shares her experience of facing discrimination and how she learned to embrace her value and see herself as a qualified professional, regardless of others' biases. (49:15)

Tweetable Quotes:

“The whole idea behind a mobile office was to make insurance an experience. And also to go ahead and travel to different states, different events, and show people how cool this industry is.” - Gertha Jean

“First things first, representation matters. That's the first things first. And you have to be able to show people that people who look like you are in this industry and are successful.” - Gertha Jean

“In the insurance industry, some of us are so stuck in our ways. We want everything to be the same, but things are changing. And we have to learn to change with it.” - Gertha Jean

Resources Mentioned:

Gertha Jean LinkedIn

One Way Insurance Group (OWIG)

David Carothers LinkedIn

Grayson Carothers Linkedin

Kyle Houck LinkedIn

Florida Risk Partners

The Extra 2 Minutes