The Auto Repair Marketing Podcast

Preparing for the Unexpected with Darrin and Ginger Barney [E183]


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Thanks to our Partners, Shop Boss and AppFueled

Most shop owners avoid tough conversations until it’s too late. But what happens when life throws you something completely unexpected, like the sudden loss of a loved one or a health scare that takes you out of your business?

In this powerful, heartfelt conversation between Darrin and Ginger Barney (Elite), and Brian and Kim Walker (Shop Marketing Pros), these industry leaders open up about the real-life wake-up calls that forced them to prepare for the unthinkable. From losing parents to near-miss tragedies, they share the emotional and logistical side of what happens when you're not ready, personally or professionally.

They talk about wills, SOPs, key person insurance, and yes, those “if I die” videos nobody wants to think about but everyone needs. More importantly, they cover what it means to love your team, your clients, and your family enough to take action before the worst happens.

This isn’t about fear. It’s about leadership. It’s about responsibility. And it’s about love.

🎧 Don’t miss this one. Listen in and take that first step toward securing your legacy, and your shop’s future.

Show Notes with Timestamps

  • Podcast Introduction (00:00:00) Brief intro to the podcast network and episode topic: business continuity planning for auto repair shops.
  • Sponsor Acknowledgments (00:01:02) Thanking sponsors and encouraging listeners to take action on the episode’s advice.
  • Guest Introductions (00:01:49) Darrin and Ginger Barney, Brian and Kim Walker introduce themselves and their backgrounds.
  • Personal Loss Experiences (00:04:59) Ginger and Kim share recent experiences with the loss of their mothers and the importance of preparation.
  • Password and Account Management (00:09:50) Discussing the challenges of managing digital accounts and passwords after a loved one passes.
  • Business Continuity for Owners (00:13:06) Brian emphasizes the need for business continuity plans to protect employees and clients if owners are incapacitated.
  • Real-Life Case Studies (00:14:05) Stories of business owners who passed away or became incapacitated without proper plans in place.
  • The Importance of Continuation Plans (00:15:03) Discussing the impact of sudden absence and the need for operational continuity in businesses.
  • Temporary vs. Permanent Absence (00:17:23) Examples of both temporary and permanent owner absences and the need for flexible planning.
  • Bus Books and SOPs (00:18:45) Introduction to “bus books” and standard operating procedures as tools for continuity.
  • Proactive Planning and Keeping Plans Updated (00:19:53) The value of proactive planning, checklists, and regularly updating continuity documents.
  • Elite’s Continuation Plan Program (00:21:10) Elite’s new program to help shop owners build personalized continuation plans.
  • Wills, Trusts, and Legal Preparation (00:22:46) Beyond wills: legal, financial, and operational steps for business and personal continuity.
  • Tax Planning and Estate Management (00:29:27) The importance of tax planning and estate management as businesses grow in value.
  • Key Man Insurance and Buy-Sell Agreements (00:30:47) Explaining key man insurance and buy-sell agreements for business partners.
  • Insurance for Family and Employees (00:32:41) Personal insurance stories and planning for the loss or incapacity of family members or key employees.
  • Building a Self-Sustaining Business (00:34:21) The goal of building a business that can thrive without daily owner involvement.
  • EOS/Traction and Business Systems (00:35:29) How EOS (Entrepreneurial Operating System) helps create clarity and continuity in business operations.
  • Call to Action: Start Planning Now (00:36:53) Encouragement for listeners to take immediate steps toward continuity planning.
  • Elite’s Workshop and Resources (00:38:10) Announcement of Elite’s upcoming workshop and free checklist for continuity planning.
  • Family Communication and Avoiding Conflict (00:39:21) The importance of discussing inheritance and personal items to prevent family disputes.
  • Health and Longevity for Owners and Employees (00:41:33) Emphasizing personal health and wellness as part of business continuity.
  • Supporting Employee Health (00:48:23) Encouraging owners to support employees’ health and well-being for business stability.
  • Overcoming Discomfort and Taking Action (00:49:20) Advice to push through discomfort and start with small steps in planning.
  • Final Thoughts and Resources (00:50:10) Closing remarks, offers for resources, and encouragement to reach out for help.
  • Podcast Outro and App Promotion (00:50:56) Thanking listeners, promoting the podcast app, and inviting questions for future episodes.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Meet The Pros

Follow SMP on Facebook

Follow SMP on Instagram

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Email Us Podcast Questions or Topics 

Lagniappe (Books, Links, Other Podcasts, etc)

Traction

Rocket Fuel

Elite Worldwide

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.  

AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

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The Auto Repair Marketing PodcastBy Kim and Brian Walker

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