How did Oxford shirts, cashmere sweaters, and chinos become staples of American fashion? How did a style born on Ivy League campuses make its way into the mainstream? What does the way we dress say about who we are?
To answer those questions, our producer, Caleb, sat down with Avery Trufelman, host of the podcast "American Ivy," and Maggie Bullock, author of the new book "The Kingdom of Prep: The Inside Story of the Rise and (Near) Fall of J.Crew."

PREPPY: The Surprising Origins of American Style

The Next Big Idea is a weekly series of in-depth interviews with the world’s leading thinkers. Join our host, Rufus Griscom — along with our curators, Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — for conversations that might just change the way you see the world. New episodes every Thursday.

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Erik Larson is probably the most successful popular historian working today. His books, which include “The Devil in the White City” and “The Splendid and the Vile,” have sold a staggering 12 million copies. His latest, “The Demon of Unrest: A Saga of Hubris, Heartbreak, and Heroism at the Dawn of the Civil War,” debuted at No. 1 on the New York Times bestsellers list this week. It’s a gripping account of the five months between Abraham Lincoln’s election and the outbreak of the Civil War — a 163-year-old chapter in our history that Erik says is alarmingly relevant.
Host: Caleb Bissinger
Guest: Erik Larson

ABOUT THE NEXT BIG IDEA CLUB:
We all know that reading is the best investment we can make in ourselves. But figuring out what to read is easier said than done. That's why we started the Next Big Idea Club. We get the best new books — as chosen by our friends Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — into the hands of curious people. Like you! Join us today at nextbigideaclub.com And use promo code PODCAST for a special discount.

DEMON OF UNREST: Why the Civil War Matters Today (with Erik Larson)

Scott Galloway is a podcaster, bestselling author, and professor of marketing at NYU. He's irreverent, cocky, brutally honest, and surprisingly humble. He's also wildly successful — and he doesn't care who knows it. In fact, he thinks more rich people should talk about their success. That's why he wrote his new book, "The Algebra of Wealth." "It's almost like a letter to myself when I was younger," he tells Rufus in today's episode, which was recorded live in New York City, "the mistakes I made, some of the things I did right, some of the things I did wrong." Tune in to learn how to build your savings muscle, why you should avoid stock picking, Scott's favorite ETF, whether it's better to be an entrepreneur or a company man, and more.

ALGEBRA OF WEALTH: Scott Galloway’s Formula for Financial Success

"The only things that are important in life," declared the French filmmaker Jean Renoir, "are the things you remember." But what do we remember and why? That's the subject of a new book, "Why We Remember: Unlocking Memory's Power to Hold on to What Matters," by pioneering neuroscientist Charan Ranganath. He joins us today to explain why you still know the lyrics to the song you loved in eighth grade but can't remember the name of your kid's eighth-grade teacher, how memory shapes your identity, and what you can do right now to improve your recall.

THE NEXT BIG IDEA CLUB
We all know that reading is the best investment we can make in ourselves, but figuring out what to read — well, that’s another matter. Which is why we started the Next Big Idea Club. We get the best new books (as chosen by our friends Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink) into the hands of curious people. Like you! Join us today at nextbigideaclub.com

WHY WE REMEMBER: The New Science of Improving Your Memory

What if doing less is the secret to achieving more? That's the counterintuitive argument at the heart of productivity guru Cal Newport's new book, "Slow Productivity: The Lost Art of Accomplishment Without Burnout." Cal says that if we can learn to do fewer things, work at a natural pace, and obsess over quality, we can free ourselves from the clutches of pointless busyness and find more meaningful ways to work ... and live.

*Live Event Alert*
We are hosting a live taping of this show in New York City on Monday, April 22. Rufus will be sitting down with Scott Galloway — NYU business professor, podcast provocateur, and author of "The Algebra of Wealth" — to discuss ways you can optimize your life for wealth and success. Listeners of this show get 50% off entry with the code PODCAST. Buy your tickets today at nextbigideaclub.com/events
*Help Us Pick Our Next Guest*
We recently compiled a list of must-read new books coming out in June. Take a look here and let us know which titles you think we should feature on the show.

SLOW PRODUCTIVITY: Can We Get More Done by Doing Less?

Raise your hand if you've ever belittled a stranger online, made a decision based on astrology, or, heaven forbid, fallen for a conspiracy theory. No? Well, then, consider yourself lucky. And if your hand is raised, don't feel bad, because it turns out in our Information Age the cognitive biases that kept us alive a few millennia ago now make us susceptible to bouts of extreme irrationality. How this happened, and what we can do about it, is the subject of a brand new book by linguist Amanda Montell called "The Age of Magical Overthinking: Notes on Modern Irrationality."

PREPPY: The Surprising Origins of American Style

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