What is a physical therapist’s attention actually worth?

Dave Kittle, Tony Maritato, and Jimmy McKay break down why PTs consistently undervalue their authority, audience, and influence and how the creator economy is changing the game. From pricing sponsorships and live reads to applying creator leverage inside patient care, this conversation will challenge how you think about value, pricing, and power in physical therapy.

If you’ve ever felt underpaid, under-leveraged, or unsure what your voice is worth then start here.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] — The Value of Real Products

[01:15] — Coaching High-Earning Clients

[03:02] — Screening Processes and Client Selection

[04:28] — Social Media Influence and Transformation Stories

[05:39] — The Power of Emotional Advertising

[06:21] — Fundraising Campaigns

[07:28] — Monetizing Social Media Content

[09:40] — Negotiating Fair Rates for Sponsored Content

[15:36] — Balancing Quality, Speed, and Cost in Freelancing

[15:49] — Valuable Insights from Tony

[16:26] — Jamie Brindle's Freelancer Advice

[17:20] — Applying Freelance Tactics to Patient Care

[17:36] — Offering Options to Patients

[18:06] — Formulating Service Packages

[19:20] — Handling Product Reviews and Licensing

[21:18] — Snowplowing and Patient Care Analogies

[24:03] — Live Streaming and Sponsorship Ideas

[28:14] — Gratitude and Reflections

[30:13] — Future Plans and Experiments

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

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