Eric goes solo to chat with JD and Cody from Primal Pursuit, two Utah-based hunters turned entrepreneurs. They share how their passion for hunting inspired their game-changing archery targets, including the lifetime-warrantied Endura Cube and their unique self-healing foam. Along the way, they dive into the challenges of backcountry hunting, the grind of building a business, and why mule deer might just be the ultimate hunt. It’s a mix of hunting stories, and innovation.

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