What is the impact of privacy updates on ad revenue and user acquisition strategies? 
In this episode, Google’s Ross Brockman and Kwalee’s John Wright discuss the need for adaptation, innovation, and the importance of leveraging first-party data for customized user experiences. 
The conversation reflects a balance between acknowledging challenges and maintaining optimism for growth and evolution in the ad monetization landscape.
Thanks to our sponsors: Xsolla, Heroic Labs, AppsFlyer & Data.ai

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Privacy vs. Ad Monetization with Google and Kwalee

Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis.

Hosts:
Michail Katkoff @mkatkoff https://www.linkedin.com/in/michailkatkoff/
Eric Kress @ekress https://www.linkedin.com/in/erickress/
Laura Taranto @laurataranto https://www.linkedin.com/in/laurataranto/
Phillip Black @econosopher https://www.linkedin.com/in/phillip-black-economist/
Jen Donahoe @Jen_Donahoe https://www.linkedin.com/in/jenniferd

 Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support

Video Games

Games & Hobbies

Leisure

Andrew Rose, the Chief Product Officer of Voldex, shares his journey and experiences in the Roblox game development space. Voldex, a company that acquires and scales Roblox games, has seen success by applying traditional free-to-play game development strategies in the unique ecosystem of Roblox. 
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Secrets to Sustainable Success on Roblox with Andrew Rose, CPO at Voldex

Get ready for your weekly dose of unfiltered game industry news. In this episode, the crew discusses Supercell's and Dream's latest titles. We also talk about the history and future of celebrity collaborations within games. 
Your hosts: Jen Donahoe, Eric Kress, Laura Taranto & Phillip Black
our partners: AppsFlyer, Xsolla, Heroic Labs & Data.ai

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TWIG #279 Supercell's Squad Busters vs. Dream's Royal Kingdom

Product Deep Dives looks at Playrix's Township to deconstruct how this game went from a farming sim to a multi-billion dollar success. Join Laura Taranto and Jen Donahoe as they reap what this game has to offer! 


Make sure to watch with video, as we have data and insights you won't want to miss. 

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Township Deconstructed: The Secrets to Its Multi-Billion Strategy

In today’s mature mobile gaming market, the importance of building a brand, storytelling, and creating distinct brand identities is crucial for success. 
This podcast delves into the journey of revitalizing Futureplay’s Merge Gardens through an emphasis on strategic IP creation, branding improvements, and effective storytelling. 
Guest: Martin Mohr, CCO @ Bond Creative Agency
Links:
The case of Merge Garden
Martin Mohr
Bond Creative Agency



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The Power of Gaming Branding: Real Insights from a Creative Agency

Who are BIG gaming funds good for? Are the AAA game studios going to extinct? And why is Fallout such a damn good show? This and many more questions were mulled by the TWIG crew. 
Oh, and Eric Kress is back. That means that the profanities are flying once again. 
Your hosts: Eric Kress, Michail Katkoff, Jen Donahoe, and Phillip Black.
Our partners: Xsolla, AppsFlyer, Heroic Labs, and Sensor Tower. 

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Privacy vs. Ad Monetization with Google and Kwalee

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