In the early 2000s one of the freelance journalism gigs I enjoyed the most was writing Tour de France commentary for Fox Sports during the Lance and Floyd Landis eras. I love cycling and cycling journalism, and today my guest is Spencer Martin who is one of the hottest creative and business talents in cycling journalism today. Spencer is the founder of Beyond the Peloton, a freemium substack and podcast that analyzes pro road racing at an unprecedented level of depth. I had a blast appearing on Spencer’s podcast a while back and always enjoy hearing his take on what’s happening in pro cycling.  If you love bike racing, too, I highly recommend you buck up and treat yourself to a subscription to his exclusive content at https://beyondthepeloton.substack.com/. You can find that link in the show notes. Whether you’re a pro cycling fan or not, you’re going to dig this conversation. Spencer and I go deep on the business of sports, the future of content, the Tour de France, rim brakes, growing up in the midwest, his journey from elite junior runner to entrepreneur, things that motorists have thrown at us while we’re out riding our bikes and much more.  Thank you to everyone who has left us an iTunes review. If you haven’t left us an iTunes review, please go here https://podcasts.apple.com/us/podcast/choose-the-hard-way/id1441900901 and leave a one-word review and hit five stars. I do this show because I love bringing you the stories of my guests and I really appreciate you taking a second to support us. Hit subscribe on Spotify, iTunes or wherever you listen and go to https://www.choosethehardway.com/newsletter to sign up for the Choose the Hard Way newsletter. High performance is for everyone. You are what you overcome. Choose the Hard Way.