Product Chats Podcast

By Pragmatic InstituteBusiness Marketing Management

Product Chats Podcast episodes

October 13, 2016 Product Management Lessons from Entrepreneurs
What can an entrepreneur teach product managers about pricing and selling their products? Turns out quite a bit. In this podcast, Pragmatic Marketing instructor Mark Stiving interviews Sean Murphy of SKMurphy, a consultancy that has worked with hundreds of technology startups in Silicon Valley on product planning and introduction. They discuss the art of pricing new products--how you move from beta to early adopter to sustainable pricing models--as well as how to get your salesforce onboard with selling your new products.

Got a question for us? A topic you’d like to hear discussed? Feedback? Email us at [email protected].
29 min
October 05, 2016 Winning with the C-Suite: Lessons from the New England Patriots
In football, when a play is called, everyone immediately knows their role and how they contribute to the team’s success. Neil Baron, lifelong New England Patriots fan and founder of Baron Strategic Partners, discusses how you can pick and execute winning product plays so your product team will make an impact on senior- level customers. Neil explains how the concept of a play can also apply to selling business outcomes to the C-suite.

To request a copy of Neil’s original PPT presentation, email him at [email protected]. And for even more on the topic, be sure to check out Neil’s article Delivering Differentiated Customer Value.
28 min
September 29, 2016 How to Earn a Raise: Lessons from Pricing
In this week’s podcast, Mark Stiving, Pragmatic Marketing instructor extraordinaire and world-renowned pricing expert, tells us how we can effectively price ourselves using the same techniques and tools we use to price our products. That’s right, you can take the concepts such as, “will I” or “which one,” “value-based pricing” and “willingness to pay” to maximize how much you earn in your career. Listen now.

Curious how your price compares to that of your peers? Check our Annual Product Management and Marketing Survey.
24 min
September 22, 2016 In Search of Talent: The Girl in Procurement
Organizations are only as good as the talent they employ, yet finding that talent can be a massive challenge. And although there may be plenty of qualified candidates, what if they don’t have that indescribable quality you’re looking for? What if instead you find it somewhere unexpected?

Greg Adams-Woodford and Kaili Barone have worked together at two companies over a span of eight years, first at Pearson, and more recently at the New York Stock Exchange. Greg and Kaili discuss how they met, and the challenges they faced once Greg identified Kaili—the girl in procurement who had no product management experience—as someone he wanted to add to his product team.

For more on the topic, check out Diamonds in the Rough. And be sure to check out when our courses are coming to your area.
34 min
September 15, 2016 How Businesses Today Kill Innovation
Join Pragmatic Marketing instructor Kirsten Butzow as she explores the three main traps that keep companies from delivering truly innovative products: culture, focus and discipline. Find out what many of today’s companies are doing wrong, and what you can do to enable innovation within your organization.

Got an idea for another podcast? Have some feedback on what we could be doing better with our podcasts? We’d love to hear it! Please take a moment to complete our survey.
29 min
September 08, 2016 Why Pricing Shouldn’t Be an Afterthought
Pricing conversations often occur far too late in the product development process. But if you want to create more profitable products and product portfolios, it’s important to incorporate pricing concepts from the outset. Pragmatic Marketing instructor Mark Stiving discusses why pricing conversations should be more than an afterthought when you launch a new product. He also discusses the role pricing plays when customers decide between your product and a competitor’s and why the question “is it worth it” is all about product differentiation.

If you’d like to learn more about practical strategies for optimizing revenue, check out our Price course.

Thank you for listing to Pragmatic Live! We want to provide you with the content you need in a convenient format to help you create and market products that drive revenue. If you complete our short survey, and provide your honest, unfiltered feedback, it will help us do just that. Take survey »
17 min
September 06, 2016 How To Reinforce your Company’s Value With Content Marketing
A good content marketing strategy should reinforce what your company does. And when your company sells its thoughts and expertise, content marketing becomes even more critical. Join Rebecca Kalogeris, vice president of marketing at Pragmatic Marketing, as she discusses how to get the most out of each piece of content, reach the largest audience and why the best content marketing is often the least obvious.

Our goal is to provide the content you need in the format you want to help you create and market products that drive revenue. Completing our short survey, and providing your honest, unfiltered feedback, will help us do just that. Take survey »
19 min
August 18, 2016 Should You Price to Compete or Differentiate?
There are no easy answers about where you should set your pricing in relation to your competitors. But the answer could be found in how fast your market is growing, according to Pragmatic Marketing Instructor Mark Stiving. Find out more in this week’s Pragmatic Live podcast.

Want to learn more about how to price your products to optimize profitability? Check out our Price course.

Got a question or feedback? We’d love to hear from you! Email us at [email protected].

3 min
August 11, 2016 Customer Advisory Boards: Top 10 Questions
We welcome Gavin Nathan, senior consultant and partner of
Ignite Advisory Group, to answer the top 10 follow-up questions posed by
listeners of our recent webinar, Creating
and Managing a Successful Customer Advisory Board Program.
If you would like to learn more about customer advisory
boards, read the article by Gavin’s colleague, Rob Jensen: Why
Advisory Boards Matter, featured in Pragmatic Marketer.
And for more information on CABs, email Ignite at [email protected].
If you have a question or feedback, we’d love to hear from
you! Email us at [email protected].
21 min
August 05, 2016 Blurring the Lines Between Product and Brand
As the lines between product and brand become increasingly blurred, our guests discuss why—at least in terms of the user experience—it makes sense to build your company brand into the product from the outset. Join Robert Wallace, executive vice president of marketing at Tallwave and Jesus Ramirez, vice president of product at Tallwave, as they talk through the challenges product management and marketing pros face in building an appropriate product tone that resonates with customers.

Got a question or feedback? We’d love to hear from you! Email us at [email protected].
27 min

About Product Chats Podcast

From the publisher's feed

Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of…