Product Chats Podcast

By Pragmatic InstituteBusiness Marketing Management

Product Chats Podcast episodes

July 28, 2016 Setting Pricing By Region
Should you set different prices depending on the cost of living in a set region? Pragmatic Marketing instructor Mark Stiving looks at the techniques you can implement to charge different prices to different people without rocking the boat.

Got a question or feedback? We’d love to hear from you! Email us at [email protected].
5 min
July 21, 2016 The 5 Aspects of Customer Profiling
Do you know your customers well enough to create a product they actually want to buy? Paul Schwada, author of 8 Blocks: The Critical Realities for Growing Any Business and manager partner of Locomotive Solutions, discusses key aspects of profiling your customers. You’ll discover how to objectively perceive your customers’ desires, rather than what your company may have in mind for larger market segments. You’ll also learn how to gain key insights from understanding why customers hesitate to buy your product, or why and how they use your product. Paul identifies five main facets of customer profiling that will help you set better expectations for your market segment while continuing to grow your business.

Read Paul’s article, 8 Blocks: The Critical Realities for Growing Any Business featured in Pragmatic Marketer.

35 min
July 14, 2016 Beta Testing 101 - Part II
Centercode’s director of marketing , Emily Hossellman, is welcomed back to share even more effective strategies for beta test management. You’ll learn how data collected during beta testing can help with different elements of your product, from dev to QA to support to marketing. Emily also discusses how you can use beta testing to make data-driven decisions and integrate the voice of the customer throughout the product development lifecycle.

Find detailed resources on beta testing on Centercode’s website.

Got a question or feedback? We’d love to hear from you! Email us at [email protected].

26 min
July 07, 2016 Implementing the Pragmatic Marketing Framework
So you’ve just come back from a Pragmatic Marketing training
and are wondering how to create a market-driven environment and implement the Pragmatic
Marketing Framework at your company. Pragmatic instructor Steve Gaylor gets us
started on some ways you can get your organization thinking strategically and
focus everyone on the market.
6 min
June 30, 2016 How Should I Use Fixed Costs When Setting My Prices?
Should your prices change as your costs change? Pragmatic Marketing Instructor Mark Stiving shares the shocking truth about fixed costs and their relationship to pricing.
4 min
June 23, 2016 Beta Testing 101
Find out what’s involved in running a solid beta test from Emily Hossellman, director of marketing at Centercode. You’ll learn how to recruit the right testers to ensure that they reflect your target market. You’ll also learn about the importance of thanking testers for the significant role they play in improving your product. And finally, you’ll learn about the most common mistakes people make when they set up their first beta test, and how to avoid them. Discover what your market really wants and start improving your products today.

Find detailed resources on beta testing on Centercode’s website.
29 min
June 16, 2016 On Being a Pragmatic Marketing Instructor
Join Pragmatic Marketing instructors Mark Stiving, Stacey Weber and Paul Young as they share their experiences and discuss the career paths they followed that led them to become instructors. Find out what makes them passionate about teaching, and the joy they experience when they have an impact on businesses and the lives of their students. Mark, Stacy and Paul also reminisce about some of their favorite travel memories and describe what it’s like to be on the road constantly. As they share their insights into the practical principles of product management and product marketing, you just may find yourself becoming interested in joining the instructor team to spread the Pragmatic Marketing ideology.

For more information and to apply to our opening, visit our career page.
49 min
June 09, 2016 Creating a Compelling Product Roadmap
Discover solutions to the top challenges of creating efficient product roadmaps from Jim Semick, co-founder of ProductPlan, a cloud-based roadmap software for product and marketing teams. Jim shares tips and techniques for communicating an effective product strategy through your roadmap and the best way to plan and prioritize product features. He also discusses how to create a simple roadmap that can be easily changed and widely communicated across your organization, including how to make a convincing case to your executive team about the importance of specific roadmap features.

Find out why it’s important to create strategic goals and then to align those goals with a compelling product roadmap in this episode of Pragmatic Live.

Read Jim’s Pragmatic Marketer article, Howto Price Saas Products.

Watch Jim’s webinar, Delight Your Customers While You Turn a Profit.

Learn the 7 Strategies to Choose the Best Features for Your Product.

Download ProductPlan’s guide to product roadmaps.
26 min
June 02, 2016 Kill the Zombies
Do some customers still use an old product that you want to get rid of? Have you ever wondered how much money you’re losing by keeping that product around? Join Pragmatic Marketing instructor Mark Stiving and VP of product management at CDK Global, Dave Nash, as they discuss how to kill that rarely used, costly "zombie" product that slows down your business. Dave also discusses the best approaches for encouraging customers to happily migrate from the old product to the new one. You’ll learn to analyze how much time and money your organization spends on zombie products, and how to create a strategy to slowly discontinue support until that product dies. You’ll also learn how to put more focus on creating new, innovative products instead of wasting valuable resources by keeping the old ones alive. Listen now!

Got a question or feedback? We’d love to hear from you! Email us at [email protected].
27 min
May 27, 2016 Empower Your Sales Team to Sell at Your Price
Pragmatic Marketing instructor and pricing expert, Mark Stiving interviews Reed Holden, the author of several pricing books and Pragmatic Marketer article, Make Salespeople the Champions of Your Pricing Strategy. Reed discusses how you can create a strategy to solve market problems by using services to differentiate your product and get the upper hand on your competition. Does your sales team have too much authority in offering discounts? Do they really know how valuable your product is and how it compares to the completion? Learn how to resolve these potential issues by giving your sales team the tools they need to be confident in the price you set, and let them drive profit over revenue.

For practical strategies on optimizing revenue, check out our Price training course.

We love feedback and answering questions! Send us a message to [email protected].
25 min

About Product Chats Podcast

From the publisher's feed

Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of…