Product Chats Podcast

By Pragmatic InstituteBusiness Marketing Management

Product Chats Podcast episodes

March 03, 2016 The 30 Day Launch Plan – Week 1
Pragmatic Institute instructor, Dave Daniels, has developed a simple, 30-day plan to help you improve your launches by identifying the key elements necessary for creating a successful launch plan and avoiding the common pitfalls of launch failures. In this first part of the series, Dave discusses how to create internal launch goals and focus your efforts on key market segments. Listen now!

Check out the rest of the series:
The 30 Day Launch Plan Part 2
The 30 Day Launch Plan Part 3
The 30 Day Launch Plan Part 4

See more information about our Launch Training course here.

24 min
February 25, 2016 Internal Partners: Understanding Sales Personas
Join Greg Alexander, CEO of Sales Benchmark Index, as he identifies the key personas in an internal B2B sales environment, and learn how to leverage these personas to build a more successful sales strategy.

To subscribe to the SBI magazine, and get the latest on business news and thought leadership, create your MySBI account here.

32 min
February 18, 2016 How to Optimize Usability Test Interviews
Peter Hughes, founder and lead consultant at Ascest, discusses how to effectively apply lessons learned from usability test interviews to a broader audience. Learn key techniques for creating an environment where interview participants will feel more comfortable and open up.
Want even more information? Order
Peter’s 26-page printed guide “How to Interview Like a Pro” at UXinterviewsecrets.com (free for Pragmatic
Marketing community members, you just pay shipping) or read Peter’s article, Reduce the Risk of Product Failure, featured in Pragmatic Marketer.

34 min
February 12, 2016 Follow Up Questions to Aligning Your Product and Sales Teams for Success
CEO of Sales Benchmark Index, Greg Alexander is welcomed back to answer several questions from viewers of last month's lively webinar, Aligning Your Product and Sales Teams for Success.

Watch the webinar here.
Register for a MySBI account to get the latest on business news and thought leadership here.
Stay tuned for another podcast with Greg Alexander on Feb 25th!
27 min
February 04, 2016 How Can You Charge Different Customers Different Prices?
Pragmatic Marketing Instructor Mark Stiving addresses one of his favorite frequently asked questions. Charging different prices to different customers can help you maximize profits, but how can you do it effectively?
4 min
January 29, 2016 What You Need to be a Rockstar at Work
Experience is
important to consider in job offers and promotions, but some personality traits
may be even more compelling. Join Pragmatic Marketing instructors Paul Young
and Mark Stiving as they analyze the seven traits of rock stars at work. Paul
goes beyond the premise of his Pragmatic Marketer article "The X Factors"
to offer additional insight on how to be more effective in product management
and marketing.
21 min
January 21, 2016 Building & Communicating Corporate Strategies
Learn how to align your departments’ activities with initiatives that support an effective cooperate strategy. Pragmatic Marketing instructor, Steve Gaylor will help you discover the key elements for building corporate strategies, and how to get your entire team to focus on objectives in alignment with that strategy.
To learn more about corporate strategies, and several other product marketing topics, visit pragmaticmarketing.com
7 min
January 14, 2016 Secrets to Great Advisory Boards
It can be challenging to create and manage an advisory
board. In this podcast, Eyal Danon, founder and president of Ignite Advisory Group, shares tips for building an effective advisory board and identifies
mistakes to avoid when hosting an advisory meeting. He also shares logistical
details like the optimum number of members and who they should be. And he
discusses the importance of limiting discussion topics to ensure that you
have enough time to focus on key initiatives.
39 min
January 07, 2016 Competing with Free Offerings
It's a pretty well-known fact: People would rather get something for free than pay money for it. Pragmatic Marketing Instructor Mark Stiving takes a look at pricing models that allow you to differentiate from your competitor's freebies.
marketing, pricing, product management
4 min
December 17, 2015 Marketing with a Purpose
Are you marketing with a purpose
or simply practicing random acts of marketing? If you don’t have your personas,
positioning and purpose clearly defined it’s most likely the latter. Join
Pragmatic Marketing instructors Mark Stiving and Jon Gatrell as they discuss
how these three P’s represent some of the most important parts of marketing.
Then listen in as they dig deeper into personas: how buyer and user personas
differ, and what you can do to jump start your persona creation efforts.
16 min

About Product Chats Podcast

From the publisher's feed

Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of…