Product Chats Podcast

By Pragmatic InstituteBusiness Marketing Management

Product Chats Podcast episodes

May 19, 2016 Pricing Power
To do pricing well, you have to create innovative products and understand how valuable those products are to others. Join Pragmatic Marketing instructor and pricing expert, Mark Stiving, along with pricing consultant and former CEO of Ardex, Stephan Liozu, as they discuss how to establish a solid foundation for your organization to improve pricing power. You’ll learn how to properly organize pricing teams and assign roles and responsibilities to the right resources. Listen to find out how.

For practical strategies on optimizing revenue, check out our Price training course.

We love feedback and answering questions! Send us a message to [email protected].
27 min
May 12, 2016 Setting the Best Price for Your Product
Pragmatic Marketing instructor and pricing expert, Mark Stiving interviews former Adobe manager of business model strategy and pricing, Ward Dey. Learn how to identify and fix profit leaks by analyzing discount behavior and getting to know how much value your customers see in your product. Ward also discusses the importance of establishing the most profitable business model – Would your customers be willing to pay for a subscription with frequent updates to your product, or will you increase revenue with something more perpetual? Discover how to capture low hanging fruit by initiating a few simple tasks and start setting the best price for your product. Listen now!

For practical strategies on optimizing revenue, check out our Price training course.

We love feedback and answering questions! Send us a message to [email protected].

35 min
May 05, 2016 Art of Value
Pragmatic Marketing instructor and pricing expert, Mark Stiving interviews another pricing expert and founder of MightyData, Kirk Bowman. Learn how Kirk discovered the value of pricing, and how his pricing strategy led to dramatic growth in his own business as well as the businesses of others in his role as a passionate pricing consultant. Kirk also discusses the importance of ignoring the costs and focusing on what your customers see in your product to determine how much they are willing to pay.

For practical strategies on optimizing revenue, check out our Price training course.

Get more insight on Kirk’s vision of pricing by listening to his podcast, Art of Value.

We love feedback and answering questions! Send us a message to [email protected].

24 min
April 28, 2016 Using Measurement to Influence Decisions
It’s important to bring facts to the table to understand the
performance of your product and what’s happening in your market segment. In
this short segment, Pragmatic Marketing instructor Jon Gatrell shares the three
questions he always asks to effectively measure product success. He also
discusses some common—and highly effective—measurements to optimize product
performance.
Learn how to sift through a mountain of data to
discover metrics that are meaningful to your business in the latest issue of Pragmatic Marketer.
4 min
April 21, 2016 Key Results from the 16th Annual Pragmatic Marketing Product Management and Marketing Survey
Our very own VP of marketing, Rebecca Kalogeris, shares some impressive nuggets she uncovered from of our 16th Annual Pragmatic Marketing Product Management and Marketing Survey. Rebecca also discusses how the data compares to previous surveys and possible trends we may see from future surveys.

Click here to view and share these survey results!
27 min
April 14, 2016 Follow-Up Questions to Falling in Love with Your Personas – Part II
Once again, we welcome back Johnathan Lucky to answer even
more follow-up questions from viewers of our very popular webinar Falling
in Love with Your Personas.
If you haven’t listened to Part I of this podcast, click
here.
Read Johnathan’s article, Personas:
The Journey, featured in Pragmatic Marketer.
39 min
April 11, 2016 Follow-Up Questions to Falling in Love with Your Personas – Part I
In this week's podcast, we welcome
back product management and marketing professional Johnathan Lucky to answer
questions from viewers of February's outstanding webinar Falling in Love with Your Personas. For even more
insight on understanding and using personas, watch for Part II on 4/14.

Read Johnathan’s article, Personas:
The Journey, featured in Pragmatic Marketer.
32 min
March 31, 2016 The 30 Day Launch Plan – Week 4
Join Pragmatic Marketing instructor Dave Daniels for the final episode in his four-part series about creating a simple, 30-day plan to improve product launches. In this episode, Dave discusses six points to consider when evaluating market segments, and how to identify the best one for your organization. He also shares ways to use internal and external resources to execute your launch plans quickly while continuing to optimize revenue. Listen Now!
Check out the rest of the series:
The 30 Day Launch Plan Part 1
The 30 Day Launch Plan Part 2
The 30 Day Launch Plan Part 3
The 30 Day Launch Plan Part 4
See more information about our Launch training course and other Pragmatic Marketing courses here.

18 min
March 17, 2016 The 30 Day Launch Plan – Week 3
Join Pragmatic Marketing instructor Dave Daniels for week 3 of his simple, 30-day plan for improving product launches. In the third episode of his four-part series, Dave discusses how to identify the gaps in marketing assets in order to provide the tools your buyers need on their journey to purchase your product. He also shares even more details from week two about organizing cross-functional teams to assess the best approach to communicating with your market. Listen Now!

Check out the rest of the series:
The 30 Day Launch Plan Part 1
The 30 Day Launch Plan Part 2
The 30 Day Launch Plan Part 3
The 30 Day Launch Plan Part 4

See more information about our Launch Training course here.
27 min
March 10, 2016 The 30 Day Launch Plan – Week 2
Join Pragmatic Marketing instructor Dave Daniels as he discusses his simple, 30-day plan for improving product launches. Dave identifies the key elements necessary for creating a successful launch plan and tips for avoiding the common pitfalls of launch failures. In the second episode of his four-part series, Dave discusses how to fully understand your buyer personas, and ensure that you convey a compelling message that will resonate with them. He also shares best practices for organizing cross-functional teams to reach a higher level of launch readiness.

Check out the rest of the series:
The 30 Day Launch Plan Part 1
The 30 Day Launch Plan Part 3
The 30 Day Launch Plan Part 4

See more information about our Launch Training course here.

25 min

About Product Chats Podcast

From the publisher's feed

Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of…