This week on Prof G Markets, Scott makes a case for breaking up Google. He then shares his excitement around Birkenstock going public, and discusses the merits of surge pricing across industries — even at the pub.
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Prof G Markets: Google’s Antitrust Trial, Birkenstock’s IPO, and Surge Pricing at the Pub

Bestselling author, professor and entrepreneur Scott Galloway combines business insight and analysis with provocative life and career advice.
On Mondays, Prof G Markets breaks down what’s moving the capital markets, teaching the basics of financial literacy so you can build economic security.
Wednesdays, during Office Hours, Scott answers your questions about business, career, and life.
Thursdays, Scott has a conversation with a blue-flame thinker in the innovation economy.
And Scott closes the week on Saturdays with his Webby Award–winning newsletter, No Mercy / No Malice, as read by actor and raconteur George Hahn.
To resist is futile…
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Andrew Scott, a professor of economics at London Business School whose research focuses on longevity and aging, joins Scott to discuss his new book, “The Longevity Imperative: Building a Better Society for Healthier, Longer Lives.” 

Scott opens by sharing his thoughts on recognizing that you have agency. 

Algebra of Happiness: be the four walls. 

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The Road to Healthier & Longer Lives — with Andrew Scott

Scott breaks down the latest TikTok news and predicts what its future looks like amidst the impending ban. He then answers a question from a listener who works in investment banking and is feeling extremely overworked. He wraps up with advice on being an older dad. 
Music: https://www.davidcuttermusic.com / @dcuttermusic

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What Happens Next With TikTok? Should I Quit My Investment Banking Job? and Scott’s Advice on Being an Older Dad

Scott shares his thoughts on Nvidia’s incredible first quarter earnings and breaks down what its stock split means for investors. He and Ed then look at the UK’s upcoming election in light of the country’s struggling economy. Plus, they discuss some of the cultural differences they’ve experienced living in the US versus the UK. 
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Prof G Markets: Nvidia’s Blowout Earnings & Stock Split + Britain’s Damaged Economy

As read by George Hahn.
https://www.profgalloway.com/bubble-ai/
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No Mercy / No Malice: Bubble.ai

David Ignatius, a prize-winning columnist for the Washington Post and bestselling author, joins Scott to discuss space warfare and the vulnerabilities of our satellite systems. We also get an update on the wars in Ukraine and the Middle East. David has been covering the latter for more than four decades. Follow him on X, @IgnatiusPost. And check out his latest novel, Phantom Orbit: A Thriller here. 

Scott opens by giving us an update on his travels. He then shares his thoughts on OpenAI’s management shakeups and his fears about AI learning from the gnarly internet.

Algebra of Happiness: rein in the drinking. 

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Prof G Markets: Google’s Antitrust Trial, Birkenstock’s IPO, and Surge Pricing at the Pub

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