Bad marketing advice is the reason I am developing frown lines. You should see me sitting at my desk, squinting at my laptop screen and doing a double-take. 

“They’re telling designers to do WHAT?”

I’m pretty protective of you guys. I want your businesses to succeed. But when I first started, I fell for (and probably promoted) marketing advice that didn’t fit the home industry, too.

You might have realized in the course of running your own business that design firms, home staging companies, and pro organizing businesses aren’t like other companies. You’re offering, most often, an in-person service that is tailored to each situation and further customized to each person in that situation. Some of you are literally sorting through your clients’ underwear drawers (love you, organizers!).

Marketing such an intimate, high-ticket business means that general marketing tips might not be as effective for your business as they might be for the bookstore or restaurant down the street. If you’re wondering which marketing tactics you can avoid, this episode of The Kate Show is for you. Today, I’m reading through and reacting to some really poor marketing advice. And I’m providing alternative advice for every bad piece of advice that I address.