Grit & Growth

Profiles of Purpose: The Boy from the Streets


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Meet Afolabi Abiodun, founder and CEO of SB Telecoms and Devices, a company creating HR solutions for small and medium businesses in Nigeria and across sub-Saharan Africa. From street hawker to debtor to entrepreneur, Afolabi is proof positive that a boy from the streets can find success.

No one ever doubted that Afolabi had the drive to succeed. But his lack of business knowledge often got him into hot water…and lots of debt. After incurring millions in debt, he actually ran away from home to avoid embarrassment and move on to a new life.

To make matters worse, Abiodun explains “it was actually my grandma's property that was used as collateral for my business. The banking office went straight to my grandmother and told her ‘your property will be sold’”.

A message from his brother changed his course. “He said: you can run fast as long as you want, but the problem that you've left behind will haunt you for the rest of your life.” Abiodun came back and the rest is history in the making.

The problems Abiodun faced running his own businesses — recruitment, payroll, and other HR tasks — led him to create SB Telecoms, an easy-to-use HR application that handles everything from recruitment to retirement and hire to fire.

“When people talk about problems. I say to people, yes. It's easy to say. We don't have infrastructure in Africa. Power is a problem, but I mean, for me, this is a way of life for me all my life, the road has always been bad. This is the world I know. I try not to complain about it. I try to solve it.”

Listen to his mini profile to hear how street smarts and business smarts can help propel entrepreneurs on their journey forward.

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Grit & GrowthBy Stanford Graduate School of Business

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