Zach Stuck is an agency founder turned ecommerce owner. The agency, called Homestead, runs marketing campaigns for direct-to-consumer businesses. And lessons from those campaigns drive his second venture: acquiring and launching his own brands.  His top lesson? A customer from paid acquisition has to be profitable on the first sale.  He shares his journey  — from running an agency to owning and operating ecommerce brands — in this episode. For a transcript of the episode with embedded audio, see: https://pec-ly.com/?6mXE For all episodes and embedded audio, see: https://www.practicalecommerce.com/tag/podcasts

Zach Stuck is an agency founder turned ecommerce owner. The agency, called Homestead, runs marketing campaigns for direct-to-consumer businesses. And lessons from those campaigns drive his second venture: acquiring and launching his own brands. His top lesson? A customer from paid acquisition has to be profitable on the first sale. He shares his journey — from running an agency to owning and operating ecommerce brands — in this episode. For a transcript of the episode with embedded audio, see: https://pec-ly.com/?6mXE For all episodes and embedded audio, see: https://www.practicalecommerce.com/tag/podcasts

Zach Stuck is an agency founder turned ecommerce owner. The agency, called Homestead, runs marketing campaigns for direct-to-consumer businesses. And lessons from those campaigns drive his second venture: acquiring and launching his own brands.&nbsp; His top lesson? A customer from paid acquisition has to be profitable on the first sale.&nbsp; He shares his journey&nbsp; —&nbsp;from running an agency to owning and operating ecommerce brands — in this episode. For a transcript of the episode with embedded audio, see: https://pec-ly.com/?6mXE For all episodes and embedded audio, see: https://www.practicalecommerce.com/tag/podcasts

Profit from Paid Acquisition Key for Ecom Owner

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more. &nbsp; &nbsp;&nbsp; •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.

Business

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.             •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.      •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.

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Profit from Paid Acquisition Key for Ecom Owner

Profit from Paid Acquisition Key for Ecom Owner

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