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🎧 The Small Business Safari – Episode Title
Profit Over Revenue: How 4 Corners CFO Turns Chaos into Clarity

Hook:
We dig into profit over revenue, how service businesses should structure their books, and why capacity-based budgeting beats guesses.

Summary:
Danielle Hendon, founder of 4 Corners CFO, shows how niching, clean reconciliations, and cash flow forecasts turn anxiety into action. From culture vs. process tension to bottom-up budgeting, Danielle reframes accounting from a headache into a strategic growth tool. Learn why people costs belong in COGS, how capacity-based metrics expose underutilization, and what separates a weak bookkeeper from a real CFO partner.

💡 GOLD NUGGETS (Key Moments)
• Culture vs. process tension reframed around scalable profit
• Revenue obsession challenged by profit-first thinking
• People costs placed in COGS for real gross margin
• Capacity-based revenue and utilization metrics
• Bottom-up budgeting tied to activities, not accounts
• Expense buckets as required, perks, and investments
• Pricing flat fees to capture efficiency gains
• Segregation of duties and clean reconciliations
• How to spot a weak bookkeeper fast
• Niching into law firms and selling with specifics
• Cash flow forecasting that includes taxes and timing

🔗 Guest Links
• Website: 4cornerscfo.com

 • Special Page: 4cornerscfo.com/smallbusinesssafari

https://www.linkedin.com/in/danielle-hendon/

🌍 Follow The Small Business Safari
• Instagram | @smallbusinesssafaripodcast

• LinkedIn | https://www.linkedin.com/in/chrislalomia/

• Website | https://chrislalomia.com

From the Zoo to Wild is a book for entrepreneurs passionate about home services, looking to move away from corporate jobs. Chris Lalomia, a former executive, shares his path, discoveries, and tools to succeed as a small business owner in home improvement retail. The book provides the mindset, habits, leadership style, and customer-oriented processes necessary to succeed as a small business owner in home services.