Profitable Mindset

This can be a hard time of year for many farmers because it's coooooold outside for most of the country. Wouldn't it be nice if we could slow down, rest and enjoy indoor activities with the family? Instead, I'm getting emails saying "Help! My freezer is full of meat chicken/beef/milk (fill in the blank). The markets are over and my sales have stopped!" This is the exact feast and famine cycle we need to stop. But how? Listen to this week's Profitable Mindset podcast here! In order to make the most of the episode, be sure you've got your email marketing all set: https://www.3cowmarketing.com/free-email-course/ And - our ever popular "25 Steps to Start and Setup Your Farm Business": http://www.3cowmarketing.com/25steps I also mentioned episode 17 for help if you're suffering from stress and anxiety: https://www.3cowmarketing.com/how-to-reduce-stress-and-anxiety-on-the-farm/

Fill out your own 2020 business plan here: https://www.3cowmarketing.com/bizplan2020 Do you enjoy selling some of your products, but dread others? Maybe you no longer look forward to going to the local farmers market only to make a few sales after dedicating 6+ hours of time on a Saturday and Sunday? But you keep doing it because you think you have to. How about planning your marketing calendar? Let me guess… You can never find the time. As 2020 quickly approaches, it's time to review 2019's pits and cherries and plan for 2020 with a bang!

• What worked (cherry) and what didn't (pit)?
• What did you love selling?
• What task or product did you hate spending time on?
• What made the most money?
• What was an epic failure?

On today's episode of Profitable Mindset Podcast, I discuss your business plan and ways you can make more money in 2020. I also have a FREE guide you can download here!

Get the complete self-care guide here: http://www.3cowmarketing.com/selfcare If it snows, no one will come to the farm and we won't make money. Should we sell at the farmers market or invest in an on-site farm store? Should I take credit cards or cash only? How much do I charge? If I increase my prices, will I lose all my customers? Worry — It's something we all experience and oftentimes, daily. You have real concerns and real feelings. On today's episode of the Profitable Mindset Podcast, I'll discuss how you can stop worrying about the little things and start focusing on what's important on the farm. Ready to tackle this head-on? Work with me one-on-one to banish worry once and for all: https://www.3cowmarketing.com/workwithme/

When was the last time you had a few hours to yourself? Alone. Quiet. Without interruptions? You're probably rolling your eyes and thinking… yeah, right… that world doesn't happen. Stress. Burnout. Overwhelm. Ready to quit. Ring a bell? It gets to all of us. We're constantly running around and working ourselves to the bone. It's not healthy and the overwhelm, burnout and constant state of stress can lead to serious health problems if you're not careful. In today's episode of the Profitable Mindset, I'll be sharing my top way on How to Reduce Stress and Anxiety on the farm. I'll share my 3 things that will help inlcuding an exercise I do daily for my own self-coaching. When you learn this, you'll be on your way to feeling good about running a successful, profitable farm with ease. It takes practice (like everything else I teach), but I know it's possible for you when you make self-care a priority. If you're looking for extra support on reducing overwhelm and avoiding burnout, please go to www.3cowmarketing.com/workwithme to book a 1:1 coaching session.

Download your FREE Instagram Guide to a Profitable Farm at https://www.3cowmarketing.com/instagram2019 NEXT follow along as I share the strategies there, too: https://www.instagram.com/charlottesmith3cow/ What's an Instagram category? Why do you need categories on Instagram? What makes your reach drop? What's an algorithm? On today's podcast, I'm going to teach you how to choose categories so that you'll know exactly what to post. Choosing 6-8 categories will help you find and attract more customers to your farm so that you can build deeper connections and sell out faster. Customers will be happy to pay your prices and will love seeing your social media feed day after day.

Ever want someone to tell you exactly what you need to be doing on Instagram and nothing more? Wouldn't it be nice if someone could cut through the clutter of what's working and what's not and give it to you — plain and simple. With so much advice out there, it's hard to determine what you really need and what is a "bell or whistle." Today on the Profitable Mindset Podcast, I cut to the chase and give you the 7 Steps to Finding Customers on Instagram. Plus, I have a FREE guide you can use to get started here >> https://www.3cowmarketing.com/instagram2019 And - come say "hi" on Instagram: https://www.instagram.com/charlottesmith3cow/ @charlottesmith3Cow

Is your social media "reach" down? Is no one buying on Facebook like they used to? Do you really need to be blogging? Is it necessary to have a website in this day and age? The social landscape of Facebook and Instagram have drastically changed in the past several years and "things aren't what they used to be." On today's episode of Profitable Mindset, we'll talk about what you can do and where you should be focusing your time when it comes to marketing. Yes, social media has its place in marketing, but when it comes to selling and making money, Facebook and IG are the last places you want to go. Get the free download at https://www.3cowmarketing.com/blogging And learn to create your website free: https://3cowmarketing.mykajabi.com/tech-library

Download the FREE worksheet on How to Market Your Farm in 1 Hour a Day HERE! 3CowMarketing.com/marketingplan The #1 complaint I hear from farmers about marketing is "I'm too busy and can't add one more thing to my plate. I just don't have time for marketing." Trust me, no one has time to fit in "one more thing" but I'm here to tell you marketing your farm is a must if you want to be profitable. And I'm going to show you how I market my farm in only 1 hour a day on today's Profitable Mindset Podcast. You'll learn:

• How to overcome the most common obstacles of marketing your farm
• How exactly I spend my 1 hour a day marketing
• Which tasks I do on each day for best results
• How to find the time in a way that honors you and doesn't lead to burnout
• Plus so much more...

Welcome to Q&A Day on the Profitable Mindset Podcast!

When you're new to farming and don't know where to start,. the questions are endless.

1. When first starting, what are the best cash-flowing products I should sell to hit the ground running and keep expanding?
2. What's the best way to draw in customers?
3. Can you share your work/personal schedule? What is your week set up like?
4. How much time do you spend marketing vs. farming?
5. What are the essential components of setting up a farm store?
6. I feel overwhelmed and would love a step-by-step process on how to get started.
7. How do you juggle growing a farm when your spouse is not 100% on board?
8. If you had to start over what would you do differently?
9. How do I know if it's time to hire help or scale back?

Wouldn't it be nice if you could pick the brain of a farming veteran to get the help you need?

Well, now you can. You have questions, I have answers.

In this episode of the Profitable Mindset podcast, you'll find the answers to the most common questions I get weekly.

If you're nervous to raise your farm product prices because you think you'll lose customers in the process, this episode is for you. To get the free training and worksheet that goes along with this series go to https://www.3cowmarketing.com/priceforprofit What you'll learn:

• Why it's important to communicate with ideal customers consistently
• How to get people to open your emails and become high-quality customers
• Why consistent communication is an essential aspect of raising your prices
• Why you need to stop selling and start communicating with ideal customers
• Why you don't need to explain your high prices to customers

Additional links mentioned in this episode: https://3cowmarketing.mykajabi.com/tech-library