Profitable Painter Podcast

Profitable Painter Podcast

By Daniel Honan, CPABusinessEntrepreneurship
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Profitable Painter Podcast episodes

  • Saying No to Grow: A Painter’s First-Year Pivot

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    Ready to go from startup chaos to a self-running painting business in under a year? In this powerhouse episode of the Profitable Painter Podcast, we sit down with Jordan, a painting business owner from Virginia who skyrocketed from $0 to over $360,000 in his first year and is on track to double that in year two.

    He pulls back the curtain on the messy beginnings, the costly mistakes, and the exact mindset and operational shifts that unlocked rapid growth. If you're in the trenches, trying to do it all, and feeling overwhelmed, this is the playbook you need.

    You’ll learn how to:

    - Stop the Shiny Object Chase: Why saying "no" to every opportunity was the #1 key to finding profitability and focus.
    - Pivot from Painter to CEO: How Jordan transitioned from doing all the work himself to building a team that ran the business for 3 weeks WITHOUT him.
    - Double Your Monthly Revenue: The strategic hiring (an appointment setter + W2 painters) that took him from $25k to $60k per month.
    - Build Systems That Scale: How he used ChatGPT, industry friends, and consultants to create bulletproof processes his team actually follows.
    - Master the Sub vs. Employee Debate: Why he uses a 60/40 model and how he treats his subs like exclusive team members.
    - Create a Business That Gives You Freedom: The exact steps he took to leave for a 3-week military training (and now a 2-week vacation) with total confidence his business would thrive without him.

    If you're struggling with wearing all the hats, booking out too far, or unsure how to hire your first team, Jordan’s real-world, no-BS journey is packed with actionable lessons.

    Key Takeaways:

    • The "Rule of 3" for diagnosing your sales and production bottlenecks.
    • How to prepare your team to operate seamlessly when you're completely unreachable.
    • Why niching down to residential repaint & cabinets was a game-changer.
    • The marketing mix (Facebook Ads, SEO, LSAs) that consistently fills his pipeline.
    • His top advice for new owners: Get involved in the community and leverage both free and paid resources.

    If you enjoyed this conversation, hit that SUBSCRIBE button for more weekly strategies on mastering your numbers, boosting profits, and building a business that works for you!

    28 min
  • From Solo Painter to Freedom-Focused Business Owner: Mihai's Journey

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    Stuck as the "perfect" painter who can't let go? Discover how Mihai scaled his painting business to nearly $1M in a small market, built a self-managing team, and now takes 3-month vacations while staying profitable.

    In this episode of the Profitable Painter Podcast, host Daniel Honan sits down with Mihai, a high-end painting contractor from Sudbury, Ontario. Mihai started as a perfectionist solo operator, frustrated that no one could meet his sky-high standards. He reveals the pivotal mindset shifts and operational systems that allowed him to break free from the tools, hire a loyal team, and create a business that runs seamlessly without him.

    You’ll learn how to:

    • Shift from Perfectionist to Leader: Lower your "unattainable" standards (that customers don't even notice) to build a team without sacrificing quality.
    • Build Systems WITH Your Team: Why involving your crew in creating processes, not just dictating them, is the secret to buy-in and accountability.
    • Master the "Hybrid" Management Role: The exact formula Mihai used to hire a Project Manager before he could afford full-time overhead, creating a win-win blended role.
    • Implement a Game-Changing Bonus System: Discover the incredibly fair per-ROOM bonus structure that motivates his team, ensures quality, and builds a culture of ownership.
    • Dominate a Niche Market: How targeting the top 20% of earners in a town of 160,000 allows him to charge premium prices and get clients who say, "Price is not an issue."
    • Achieve True Freedom: Learn the systems that allowed Mihai to take a 5-week vacation (and 3 months total last year) while his team ran the business.

    If you're ready to stop being a slave to your business and start building a company that gives you time, profit, and freedom, this episode is your blueprint.

    Key Takeaways:

    • The hiring mindset shift that stopped him from driving away good people.
    • How weekly company meetings create a culture of continuous improvement.
    • Why he expanded into exterior and commercial work to break through his revenue ceiling.
    • The detailed process for tracking labor and bonuses by individual room, not just by job.
    • How to build a business that supports your desired lifestyle, not someone else's definition of success.

    Subscribe to the Profitable Painter Podcast for more weekly strategies on mastering your numbers, boosting profits, and building a business that works for you.

    41 min
  • Superhero Syndrome: Why You Can't Do It All Yourself

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    In this episode of the Profitable Painter Podcast, we sit down with Tara Riley, COO of the Academy for Professional Painting Contractors (APPC) and a 20+ year home services veteran and former President of Fresh Coat Painters. With experience diving into the financials of hundreds of painting businesses, she reveals the critical mindset shifts and operational strategies that separate stagnant companies from scaling superstars.

    You'll learn how to:

    • Break Through the $500k Barrier: Why your role must change from "Superman" doing the work to a leader investing in people.
    • Overcome the "No Good People" Myth: How to shift from a scarcity mindset to building a deep bench of talent (her "30 Painters in 30 Days" method).
    • Master Your Most Valuable Asset: Why your customer list is your business's true equity and how to nurture it for powerful, low-cost repeat and referral business.
    • Diagnose Your Growth Gaps: Use the simple "Rule of 3" (3 minutes, 3 days, 3 weeks) to instantly identify bottlenecks in your sales and production capacity.
    • Plan for Profit, Not Just Revenue: Why "Mama" Gross Margin (aim for 55%) is the #1 KPI to watch before you spend another dollar on marketing.

    If you're feeling stuck, overwhelmed, or unsure what to fix first to scale your business, this conversation is a masterclass in strategic thinking from an expert who has helped franchisees grow from $15M to $70M.

    Key Takeaways:

    • The #1 limiting belief that holds owners back from hiring and how to overcome it.
    • How to calculate the exact additional sales needed to justify a new hire risk-free.
    • Why you must always be thinking 6-12 months ahead, especially to conquer the "Dark Quarter" (Nov-Jan).
    • The two key numbers Tara looks at first with every client to diagnose their business health.
    • Her actionable advice for building a business that lets you work less and make more.

    Subscribe to The Profitable Painter Podcast for more weekly strategies on mastering your numbers, boosting profits, and building a business that works for you.

    41 min
  • From Zero to Multi-Million: The Ukie Painting Success Story

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    In this episode of the Profitable Painter Podcast, we sit down with Vital and Andrii, the founders of Ukie Painting in Charlotte, NC. They reveal the exact strategies that took them from two guys with a single car and no painting skills to a multi-million dollar business in just three years.

    You'll learn how they:

    • Started with $0: Their humble beginnings using door knocking, Facebook, and a car magnet to land their first clients.
    • Broke Through the First $1M: The pivotal mentor advice that made them define their roles (Sales vs. Production) and finally start using subcontractors effectively.
    • Scaled Past $2M: How they structured their team, promoted from within, and added key hires (like their estimator who sold $1.1M in his first year!).
    • Mastered Branding & Marketing: Their relentless focus on looking professional (vehicle wraps, uniforms, yard signs) and nurturing past clients for a powerful referral engine.
    • Plan to Hit $3.5M+: Their current focus on smoothing out cash flow by adding commercial work and their goals for the future.

    If you're struggling to break through a revenue ceiling or feel stuck doing all the work yourself, this conversation is packed with actionable, real-world advice from two owners who have been in your shoes.

    Key Takeaways:

    • Why defining roles (Sales & Production) was the #1 factor in their initial growth.
    • How to find, grade (A, B, C), and manage subcontractors from scratch.
    • The simple, cost-effective branding tactics that made them look like a "big company."
    • The importance of building a "huggable" team and promoting from within.
    • Their advice for sub-$1M owners: Find a mentor who has done it before and implement their advice.

    Subscribe to The Profitable Painter Podcast for more weekly strategies on mastering your numbers, boosting profits, and building a business that works for you.

    41 min
  • Mastering the SCALE Framework: Building a Thriving Painting Business

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    In this episode of the Profitable Painter Podcast, Daniel Honan (CPA, former painting business owner) and Richard Dunton (Enrolled Agent) dive deep into the SCALE Framework, the core system from Daniel's new book for ensuring your business is built to grow profitably.

    You'll learn the 5 critical components to diagnose your financial health:

    • S - Secure Profitability: Discover the #1 ratio to dial in for maximum profit (and why just being "busy" isn't enough).
    • C - Control Cash Flow: Cash is King. Learn the simple mantra to fix cash flow issues fast (this is often more critical than profit in the short term).
    • A - Avoid Over-Leveraging: Is your debt a tool or a trap? Learn the difference between "good debt" and "bad debt" and how to keep your business safe.
    • L - Leverage Customer Dollars: Stop relying on banks and credit cards. Learn how to use your customers' money to fund your growth (including strategies for states with deposit limits).
    • E - Execute With Confidence: Finally answer the question: "How much should I be paying myself?" Learn how to calculate your true worth based on the roles you play in your business.

    If you're unsure about your margins, struggling with cash flow, or just want a clear checklist to ensure your business is on solid financial footing, this episode is for you.

    FREE BOOK & LIVE WEBINAR INVITE!

    This episode is a direct look into Daniel's new book, "Profitable Painter," which is packed with 9+ years of experience working with over 400 painting businesses.

    You can get a FREE copy of the book + exclusive gifts by joining our LIVE Book Launch Webinar!

    Date: September 9th
    Time: 9:00 AM Pacific / 12:00 PM Eastern
    Where: ZOOM

    Register here NOW: https://profitablepaintercpa.com/webinar

    21 min
  • The BUTT Framework: Building a Sellable, Protected Painting Business

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    Worried about protecting the wealth you've built in your painting business?

    In this episode of the Profitable Painter Podcast, Daniel Honan (CPA, former painting business owner) and Richard Dunton (Enrolled Agent) reveal the exact framework to shield your assets, slash your tax bill, and secure your legacy.

    You'll learn the "Cover Your B.U.T.T." framework to defend your business and family wealth:

    • Built to Sell: Discover how to calculate your business's true value (even if you never plan to sell!) and the #1 risk that slashes your valuation by 3x.
    • Untouchable Assets: Learn legal strategies to protect your assets from lawsuits, creditors, and bad actors. Are your personal assets on the line?
    • Tax Planning: The IRS is your biggest expense. Uncover 12 powerful tax strategies used by profitable painting businesses to keep more of what you earn.
    • Transfer Wealth Wisely: Ensure your estate passes to your family efficiently and avoid the bureaucracy of probate. It's not just for the ultra-wealthy!

    If you're growing successfully but worried about becoming a target, or if the thought of a complex tax or legal situation keeps you up at night, this episode is your essential guide to peace of mind.

    FREE BOOK & LIVE WEBINAR INVITE!

    This episode is a sneak peek into Daniel's new book, "Profitable Painter," which is releasing on September 8th.

    You can get a FREE copy of the book + a valuation calculator + exclusive resources by joining our LIVE Book Launch Webinar!

    Date: September 9th
    Time: 9:00 AM Pacific / 12:00 PM Eastern
    Where: ZOOM

    Register here NOW: https://profitablepaintercpa.com/webinar

    At the live event, we'll dive DEEPER into building untouchable assets and strategic tax planning. You'll get the book for free and other special gifts. Don't miss it!

    Subscribe to The Profitable Painter Podcast for more weekly strategies on mastering your numbers, boosting profits, and building a business that works for you.

    20 min
  • Breaking Through Financial Ceilings: The GAPS Framework for Painting Businesses

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    Breaking Through Financial Ceilings: The GAPS Framework for Painting Businesses

    Tired of hitting a growth ceiling in your painting business?

    In this episode of the Profitable Painter Podcast, Daniel Honan (CPA, former painting business owner) and Richard Dunton (Enrolled Agent) break down the exact framework they use with clients to identify and smash through their biggest bottlenecks.

    You'll learn the "GAPS" framework to diagnose what's truly holding your business back:

    • Generate Customers: Is your sales process and marketing the problem?
    • Align Labor with Demand: Do you have the right team to meet your goals? (Learn the powerful "Rule of 3")
    • Policy or Behavior: This is the MOST COMMON constraint! Discover if your pricing, cash flow management, or compensation plans are secretly killing your growth.
    • Scale to the Next Constraint: What to do after you break through your current ceiling.

    If you're feeling stuck, unsure why you aren't more profitable, or can't seem to break through to the next level, this episode will give you the clarity and actionable steps you need.

    🚀 FREE BOOK & LIVE WEBINAR INVITE!

    This episode is a sneak peek into Daniel's new book, "Profitable Painter", a culmination of 9+ years working with over 400 painting businesses.

    You can get a FREE copy of the book + exclusive resources by joining our LIVE Book Launch Webinar!

    📅 Date: September 9th
    ⏰ Time: 9:00 AM Pacific / 12:00 PM Eastern
    🎯 Where: ZOOM

    👉 Register here NOW: https://profitablepaintercpa.com/webinar

    At the live event, we'll dive DEEPER into these constraints and how to fix them. You'll get the book for free and other special gifts. Don't miss it!

    Subscribe to The Profitable Painter Podcast for more weekly strategies on mastering your numbers, boosting profits, and building a business that works for you.



    32 min
  • Beyond Residential: Is Commercial Painting Your Next Growth Frontier?

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    In this episode, Daniel Honan sits down with Michael Jordan, a true industry titan who built a massive painting business employing over 70 painters and expanded into multiple service-based companies.

    Mike opens up his 25-year playbook, sharing the exact strategies he used to break out of residential repaints and dominate the lucrative commercial and industrial painting space. If you're feeling stuck or ready to scale, this is a masterclass you can't afford to miss.

    We dive deep into:

    • The Commercial Leap: How to transition from residential to high-margin commercial/industrial jobs (and why they can be MORE profitable).
    • Cash Flow Secrets: Navigating net-90 payments and funding massive projects using factoring companies—and why your bookkeeping is the key to unlocking this.
    • Marketing to Decision-Makers: The proven inbound and outbound strategies to get in front of property managers and GCs and win their trust.
    • The "Unfair Advantage": How specific business accreditations (like woman-owned or veteran-owned) can land you huge contracts you never thought possible.
    • Building a Brand, Not Just a Business: Why becoming a subcontractor is a choice, and how to build a branded company that clients seek out.

    Whether you're a solo operator or a multi-million dollar business, Mike's relentless mindset and practical advice will give you the blueprint to build a more profitable, scalable, and impactful company.

    Tune in, take notes, and let’s grow your business, one episode at a time.



    37 min
  • Paint, Profit, and People: The Growth Formula

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    In this episode, Daniel sits down with Gabriel Gore, a successful painting business owner with nearly 20 years of experience. Gabriel shares his incredible journey from starting with no industry knowledge to running a multi-location, multi-million-dollar operation. Learn key insights on:

    • Scaling past the $3 million revenue barrier and overcoming common growth plateaus.
    • The power of core values and how they shape hiring, retention, and company culture.
    • Sales and marketing strategies that allow you to charge premium prices (30–50% higher than competitors!).
    • Team leadership, why loving and investing in your people is the ultimate multiplier for success.

    Whether you’re just starting out or looking to take your painting business to the next level, Gabriel’s story and actionable advice will inspire and equip you to build a more profitable, sustainable, and impactful company.

    Tune in, take notes, and let’s grow your business, one episode at a time.


    Subscribe now
    for more expert insights and real-world lessons from the painting industry’s top performers!

    Do you want to learn more about Bookkeeping For Painters? Click Here: www.bookkeepingforpainters.com

    41 min
  • Free Webinar: Making More Money and Saving on Taxes

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    In this exclusive webinar, Daniel Honan (CPA) and Richard Dunton (EA) from Profitable Painter CPA (formerly Bookkeepers for Painters) share actionable strategies to help painting business owners scale profitably, reduce taxes, and avoid financial pitfalls. 

    Key Takeaways:
    -The #1 Financial Ratio to maximize profitability without wasting money on marketing. 
    -Tax Reduction Secrets to legally pay almost nothing in taxes while staying IRS-compliant. 
    -Pricing & Efficiency Tips to hit 50%+ gross profit margins and grow sustainably. 
    -Business Structures Explained (Sole Prop vs. S-Corp vs. C-Corp) and how to choose the best one for your goals. 
    -Retirement & Health Insurance Strategies to save thousands annually. 

    Real Results:
    -Clients have increased net profit by $78,000+ and reduced tax burdens by $44,000+ on average. 
    -Learn from 400+ painting businesses scaled from startup to $20M+ in revenue. 

    Bonus Offers Mentioned:
    -Free Business Valuation (Limited slots): https://profitablepaintercpa.com/fb-free-business-valuation 
    -Free Tax Refund Finder Session with experts: https://profitablepaintercpa.com/fb-free-tax-analysis 
    -Free Consult: www.bookkeepingforpainters.com 

    Featured Experts:
    -Daniel Honan: CPA, Founder of Profitable Painter CPA, and former painting business owner. 
    -Richard Dunton: Enrolled Agent (EA) and Tax Reduction Strategist. 

    Don’t just survive, SOAR! Whether you’re a solo painter or a multi-million-dollar operation, this webinar is packed with actionable insights to take control of your finances. 

    1 hr 33 min

About Profitable Painter Podcast

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Profitable Painter Podcast is a rich resource for anyone interested in starting, running, and scaling a professional painting business, offering valuable insights, strategies, and interviews with…

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