Profitable Women

In this episode, I reveal the secret to minimizing your tax burden by mastering the often-overlooked art of meticulous and solid bookkeeping. Forget flashy tricks and buzzworthy hacks—this episode promises to reveal why detailed financial records and organized bookkeeping are your most powerful tools for keeping more of your hard-earned money.

Discover how separating your business banking from personal finances can streamline the tracking of expenses and prevent the nightmare of missed deductions. We dive deep into the importance of accurate expense categorization and the costly consequences of overstated income. So tune in to harness the full potential of accurate bookkeeping and keep more of your hard-earned money.

In this episode, I cover:

• The surprisingly transformative power of meticulous financial records and how something so unglamorous can be a game-changer in minimizing taxes
• Three crucial reasons why solid bookkeeping is the best tax strategy and the common issues it can help prevent, including missed deductions and overstated income
• How improper bookkeeping can lead to inflated income figures and unnecessary tax payments and the importance of correctly categorizing expenses to avoid costly errors

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://www.hansenllc.net/the-best-tax-strategy-solid-bookkeeping/

Resources & Links:

• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

This episode explores the powerful influence of money stories and mindset on our financial decisions and entrepreneurial journeys. Rene Morozowich is here today to talk about her transition from corporate America to running her own business and how our upbringing and other life experiences impact our financial decisions.

We discuss how our upbringing and personal experiences shape our financial decisions and narratives, often without us even realizing it. Her story is one of navigating dissatisfaction with the rigidity of corporate jobs and embracing the control and flexibility that come with entrepreneurship.

Rene loves helping service businesses showcase their offerings by building and supporting websites and collaborating on email marketing.

In this episode, we cover:

• The essential aspects of financial planning and how they're crucial for those transitioning from traditional employment to freelancing or business ownership
• Why understanding taxes, managing operating expenses, and setting realistic service prices are key components to shaping our financial decisions and preventing unexpected financial hurdles
• The importance of trial and error in building a successful business, recognizing that success is not linear and requires continuous adaptation
• The significance of not becoming too reliant on a single platform and maintaining boundaries between personal and professional life

Connect with Rene:

• Check out her website
• Follow her on LinkedIn
• Follow her on Twitter

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://www.hansenllc.net/financial-decisions/

Resources & Links:

• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

Year-end tax planning doesn't have to be overwhelming. In this episode, we're continuing our tax series by diving into year-end tax planning, what it is, why it matters, and what it involves. (If you haven't already, go back and listen to episode 42, Your Guide to Individual Tax Brackets, first.)

As the year winds down, it's the perfect time to assess your financial situation and confidently prepare for the upcoming tax season. We'll explore how to gather and evaluate your income data and pinpoint which tax brackets will apply to you. This comprehensive evaluation will help you understand your current financial standing and prepare for any surprises that may arise when tax season arrives.

In this episode, I cover:

• The critical process of identifying deductions, such as retirement contributions and self-employed health insurance premiums, that can reduce your taxable income
• How to review estimated tax payments or withholdings to determine if there's a balance due or if you've overpaid and might expect a refund
• Sharp tactics to optimize your year-end tax planning and minimize liabilities, ensuring clarity and control as you approach tax season

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://www.hansenllc.net/year-end-tax-planning/

Resources & Links:

• Episode 42: Your Guide to Individual Tax Brackets
• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

Your email list is a powerful tool when it comes to building relationships with your customers and, in turn, your business.

In this episode, email strategist Lindsay Hope is here to discuss strategies for building those sustainable business relationships through effective email communication.

We explore ways to gather audience insights, maintain consistent and valuable communication using your email list to prevent burnout, and ensure a healthy work-life balance, all while keeping your message relevant and impactful.

In this episode, we cover:

• How crafting emails that prioritize the recipient's needs can transform your business relationships and deepen audience connections
• The delicate balance of maintaining value-driven, consistent email communication to avoid burnout, including tips on task batching and creating space for personal well-being amidst professional demands
• Effective methods for growing your email list, moving beyond traditional lead magnets to offer genuine value through multi-day courses and strategic collaborations
• How the evolving landscape of email marketing, including privacy law changes and Apple's iOS 18 update, is reshaping how we connect

Connect with Lindsay:

• Check out her website
• Follow her on LinkedIn
• Follow her on Instagram

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://www.hansenllc.net/email-list/

Some links referenced below may be affiliate links, which means I may receive a small commission at no extra cost to you. Thank you for your support!

Resources & Links:

• Uncover Hidden Revenue in Your Email List
• Get 50% off Flodesk for your first year with this referral link
• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

As we wrap up the first round of Profit Shift and prepare for the year-end financial hustle, we're pulling back the curtain on the intricacies of tax brackets.

By understanding how your income is taxed progressively, you can confidently navigate the financial landscape and ensure you're making savvy decisions for your business and personal finances.

Whether your income is solely from your business or combined with your spouse's earnings, knowing how each dollar is taxed is invaluable for strategic cash flow management.

In this episode, I cover:

• The complexities of the US tax system and a fundamental understanding of tax brackets
• Practical examples to illustrate how your income is distributed across these tax brackets, making it clear how you benefit from lower tax rates on initial earnings before moving up the "bracket stairs"
• The insights you need to manage your taxes better, ensuring that your hard-earned income isn't lost to confusion or misinformation

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://www.hansenllc.net/individual-tax-brackets/

Resources & Links:

• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

Today, we have a fun episode for you because my guest, Patricia Viscount, is letting me coach her through some mindset shifts related to the finances of her copywriting business. I love these live coaching episodes because it's why I do what I do, but they also showcase that whatever you might be struggling with is not unique to you, and you may hear yourself while you hear Patricia talk.

In this live coaching session, Patricia opens up about the challenges of shifting from the security of a regular paycheck to independently managing business finances. She candidly shares her struggles with impulse spending on training and memberships, often overlooking the return on investment, which led to an uncomfortable level of debt despite her natural inclination to save. With 2024 on the horizon, Patricia has decided to implement a budget for the first time in eight years, focusing on mindful spending and strategic financial decisions that propel her business forward.

In this episode, we cover:

• Patricia's raw reflections on impulse spending, the burdens of debt, and the pivotal realization that led her to implement a budget for the first time in nearly a decade
• The need for strategic investments that genuinely propel a business forward
• Patricia's newfound commitment to financial discipline, focusing on mindful spending and the art of saying no to tempting offers that promise quick returns but often lead to financial strain
• Building financial resilience by customizing strategies that fit Patricia's unique business needs, such as balancing debt repayment with savings growth and consistently paying herself

Connect with Patricia:

• Check out her website : http://www.patriciaviscount.com/
• Follow her on LinkedIn

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://www.hansenllc.net/live-coaching-session/

Resources & Links:

• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

In today's episode, I'm sharing insights from my Profit Shift group program, designed for entrepreneurs in their first few years. Although it's common to shy away from uncomfortable financial truths, I urge you to see your numbers as neutral data points.

This episode provides the tools to convert those numbers into strategic decisions, offering guidance on when to adjust your path or even consider a pivot to new opportunities if targets remain elusive. You'll be invited to confront the emotional reactions that financial figures can provoke, equipping you to navigate these feelings effectively.

By embracing these emotions and revisiting the facts in your finances with a clear mindset, you'll gain the clarity needed to identify and act on areas for improvement.

In this episode, I cover:

• The common tendency to shy away from uncomfortable financial truths and why you should see your numbers as neutral data points
• How acknowledging the facts in your finances allows for strategic planning and adjustments rather than avoidance
• Why allowing yourself to process emotions around the facts in your finances and then returning with a clear mindset can help you identify areas for improvement and actively work towards desired outcomes

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://www.hansenllc.net/facts-in-your-finances/

Resources & Links:

• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

In this episode, we're sharing the secrets to streamlining business operations and systems with expert Jenny Jones, a seasoned business operations consultant with a wealth of experience in finance, supply chain operations, and product marketing. Jenny shares her wisdom on evaluating existing systems before hiring and how documenting structures and processes can enhance delegation and scalability.

Tune in to hear how aligning your operational strategies with financial goals can turn overwhelming challenges into clear pathways to success, and learn how strategic planning and data-driven decision-making can empower you to become a focused, profitable leader rather than a stressed-out entrepreneur.

Jenny is a business operations consultant with over eight years of experience in various corporate functions, from finance, supply chain management, operations, and product marketing. She has acquired deep insights into the inner workings of successful Fortune 500 companies and now leverages her expertise in streamlined systems, data-driven decision-making, and strategic planning to transform founders and small business owners from scattered and overwhelmed to focused, profitable, and balanced.

In this episode, we cover:

• The importance of evaluating existing business operations and systems before making hiring decisions
• The often-overlooked necessity of documenting clear structures and processes to enhance delegation and scalability
• Strategies for tackling the challenges entrepreneurs face, such as administrative overload and imposter syndrome
• The significance of leveraging technology and software tools, such as ClickUp and Asana, to optimize workflows and enhance team productivity

Connect with Jenny:

• Check out her website
• Follow her on LinkedIn

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://www.hansenllc.net/streamlining-business-operations/

Some links referenced below may be affiliate links, which means I may receive a small commission at no extra cost to you. Thank you for your support!

Resources & Links:

• Save 10% on ClickUp
• Episode 21: To Hire or Not to Hire: That Is the Question Clients Are Asking
• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

Can your financial system do more than just track numbers? In this episode, I'm unpacking what a full financial system looks like, how it supports your decision-making, and why it's one of the most important tools in your business. With a new quarter on the horizon, there's no better time to take stock of your systems, simplify where possible, and make strategic improvements.

If you have more questions about financial systems, I'd love for you to reach out on social media and get a conversation going. Because the more we can simplify this financial system for you, the easier it will be for you to make those key decisions in your business. So, until next time, improve your systems.

In this episode, I cover:

• The intricacies of designing a financial system that not only manages transactions but also aligns pricing with your objectives, supports cash flow, and forecasts potential financial hurdles
• How streamlined payment systems can facilitate transactions with ease
• Keeping an eye on outstanding payments for efficient follow-ups
• The importance of having a proactive financial system that can identify red flags before they become significant problems

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://www.hansenllc.net/financial-system/

Resources & Links:

• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

In this episode, Samantha Burmeister, the founder and lead copywriter of Nomad Copy Agency, shares her fascinating journey from a corporate sales career to launching a thriving remote copywriting business.

She candidly discusses the unexpected hurdles she encountered while transitioning from being a solo entrepreneur to managing an agency, revealing that the allure of earning more while working less wasn't as straightforward as it seemed. She unpacks the critical importance of establishing reliable systems and a solid sales pipeline before expanding a team, offering invaluable lessons for entrepreneurs considering a similar path.

Moving beyond the business operations framework, we tackle the unique messaging challenges female entrepreneurs face. Samantha offers a fresh perspective on the balance between nurturing and assertive selling, challenging the misconception that women must rely solely on nurturing to close a sale. Tune in for empowering advice that could help you in redefining business success.

Samantha is the founder & lead copywriter at Nomad Copy Agency. Every business she works with gets a custom copy that sounds like them - but converts better!

In this episode, we cover:

• How Samantha began redefining business success within her agency model by refining her systems and maintaining a reliable sales pipeline
• The importance of understanding one's capacity and ensuring robust processes are in place
• The unique challenges female business owners face with their messaging, particularly the balance between nurturing and assertive selling
• Ideas on attracting the right clients and creating effective collaborations, underlining the need to understand your niche and ensure alignment between services offered and client needs

Connect with Samantha:

• Follow on Instagram
• Follow on Facebook
• Check out her website
• Follow her on LinkedIn

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://www.hansenllc.net/redefining-business-success

Resources & Links:

• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services