Profitable Women

As we reach the midpoint of the year, many of us may feel pressured by unmet goals or, conversely, may become complacent. This episode is all about recognizing the progress we've made, no matter how small, and the importance of patience and habit-building for both personal and professional growth. I share six essential tips for building lasting habits from setting clear goals to rewarding yourself for consistency. Additionally, we discuss how practicing patience and understanding the value of persistence can help us break down large goals into manageable tasks and shift our focus from worrying to taking actionable steps.

In this episode, I cover:

• Six essential tips for building lasting habits, such as starting small, maintaining consistency, setting clear goals, using triggers, tracking progress, and rewarding yourself.
• How to break down larger goals into manageable tasks and shift from worrying to taking actionable steps, ensuring meaningful progress regardless of the time of year.
• The significance of practicing patience and developing a positive mindset while working towards long-term goals.

Resources & Links:

• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net/

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://hansenllc.net/building-lasting-habits-the-power-of-patience-and-persistence-episode-26

On today’s episode, Sarah Knabel, the visionary founder of Bob and Lou's Coffee, shares her incredible journey from a chaotic Excel spreadsheet to mastering her business's finances. Understanding her business's financial health and working with me for monthly reviews has significantly boosted her confidence and decision-making abilities. We explore the challenges of business growth, the importance of balancing work and life, and how we transformed her business using profit margin insights.

In this episode, we cover:

• How Sarah's approach to understanding financial health by breaking down her profit margins transformed her confidence and decision-making, leading to a more sophisticated system that saves time and drives growth.
• The initial struggles of securing a business loan to the breakthroughs that came with monthly accountant reviews.
• Why focusing on high-level activities, scheduling breaks, and engaging in team-building exercises, are important for sustaining long-term success.

Resources & Links:

• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

Connect with Sarah:

• Follow on Instagram @bobandlous
• Check out her website

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net/

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://hansenllc.net/transforming-a-clients-business-using-profit-margin-insights-with-sarah-knabel-episode-25

On today’s episode, I share my personal journey of transforming an unruly garden into a serene, manageable space. We'll explore how the same principles of structure and care can bring peace and efficiency to your business finances. Just like a well-placed weed barrier and mulch made my flowerbed more manageable, a solid financial system can help you spot and eliminate the financial "weeds" that cause you to feel overwhelmed.

In this episode, I cover:

• Identifying which areas of your finances need weeding out and how to nurture growth where it matters most
• Setting boundaries, implementing strategic barriers, and how it plays a role in preventing you from feeling overwhelmed in your finances
• Specific questions to consider as you think of what your business finances could look like by December, with a little effort and strategic planning, to make your business environment more enjoyable

Resources & Links:

• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net/

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://hansenllc.net/preventative-measures-how-to-keep-the-weeds-from-overwhelming-you-and-your-finances-episode-24

On today’s episode, we reveal the secrets to effective leadership and delegation with Kelli Thompson, an executive coach and advocate for women's advancement in leadership roles. Kelli offers actionable insights on delegating non-essential tasks, enabling you to focus on your unique strengths and achieve long-term career success and fulfillment. Aligning your work with personal values and trusting your own judgment can be game-changers in your entrepreneurial journey. This episode is packed with powerful strategies for prioritizing time, embracing imperfect progress, and relying on your intuition, all while maintaining clarity and confidence in your business messaging.

In this episode, we cover:

• The unique challenges women face as they transition from doers to leaders, both in corporate environments and as business owners.
• The need for women to trust themselves, delegate responsibilities, and focus on their unique strengths to achieve career success and fulfillment.
• Actionable steps to streamline your business operations by starting with low-stakes tasks and gradually tackling more significant responsibilities.
• Invaluable lessons on recognizing when to raise prices or let go of misaligned clients, breaking down long-term goals, and achieving more by doing less.

Resources & Links

• Kelli’s book, Closing the Confidence Gap
• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

Connect with Kelli:

• Follow on Instagram @kelliraethompson
• Check out her website
• Connect on Linkedin

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net/

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://hansenllc.net/gaining-clarity-and-confidence-with-kelli-thompson-episode-23

Ever wondered why the strategies that brought you success might not be the same ones to take you to the next level? In this episode, we’ll unlock the secrets to personalized financial strategies and discover why a one-size-fits-all approach simply won't cut it. I’ll emphasize the value of continuous growth and two key mindset shifts for the female business owner. This episode is a powerful reminder to embrace change and always be open to growth and adaptation in our business practices.

In this episode, we cover:

• The importance of personalized strategies tailored to our clients' specific needs, highlighting that a one-size-fits-all approach simply doesn't work.
• Firsthand accounts of how what worked to achieve initial success might not be enough to reach the next level.
• The necessity of evolving strategies and embracing change, providing you with actionable insights to apply to your own business.

Resources & Links:

• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net/

Related Episodes:

• Episode 19: Increasing Revenue While Decreasing Your Hours with Geraldine Carter
• Episode 10: One Decision At A Time: My Journey To Empowering Female Business Owners
• Episode 8: The Power of Belief: How Your Mindset Shapes Your Reality

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://hansenllc.net/two-key-mindset-shifts-for-the-female-business-owner-episode-22

Join us in this episode of Profitable Women as we tackle the critical questions around whether to hire or not to hire, such as when to do it, what problems it solves, and the new challenges it might create. We'll explore why hiring is not always the solution to overworking and how increasing your profitability might be the more immediate answer to your cash flow concerns. You'll hear practical advice on understanding your financial numbers and boosting profitability through value enhancement and efficiency. By the end of the episode, you'll be equipped with the knowledge to assess whether hiring is truly the next best step for your business.

In this episode, we cover:

• The complex decision-making process behind deciding to hire or not to hire, guiding you to pinpoint whether bringing in new team members is right for your business.
• Two pivotal questions: "Can I afford to hire?" and "Should I hire for additional capacity?"
• Practical insights into understanding and boosting your financial numbers, maximizing efficiency, and enhancing value for your clients, all without immediately turning to hiring.
• Tools that equip you to make informed decisions that will drive your business’s growth and sustainability.

Resources & Links:

• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net/

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://hansenllc.net/to-hire-or-not-to-hire-that-is-the-question-clients-are-asking-episode-21

Struggling with pricing your services or fearing financial instability even though your business is growing? Tune in as we address these common money mindset challenges through a live coaching session with copywriting expert, Jenny Roth. We explore how these behaviors increase stress, overwork, and negatively affect our bottom line. You’ll leave with practical advice on shifting mindsets, embracing vulnerability, and how to ask for the upsale (and don’t worry…your clients will still like you!).

Jenny Roth is a sales page, email & website copywriter for female founders. Her copy process is rooted in client voice, market research, and words that honor your values and build relationships. As the copywriter behind hundreds of launches and funnels, Jenny fully believes that good copy needs to do more than make sales – it also has to leave your clients feeling so confident & excited -- and zero buyer’s remorse! -- when working with you. In addition to managing her copywriting business, Jenny is a mom to three girls, a farmer's wife, and a youth running coach.

In this episode, we cover:

• Overcoming fears of rejection and financial burden, which often lead to avoiding charging for additional work.
• Actionable steps to transform these negative patterns into positive business practices.
• Why undercharging can affect not just our finances but our work-life balance.
• Shifting our mindsets and embracing vulnerability as a crucial part of personal and professional growth.

Resources & Links:

• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net/

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://hansenllc.net/live-coaching-session-i-am-struggling-to-ask-for-the-upsale-because-i-want-them-to-like-me-episode-20

Join us in this episode as Geraldine Carter, an esteemed business coach for CPAs, shares invaluable insights on transitioning from an overworked solo practitioner to a successful business owner. Geraldine shares strategies for managing workloads, progressively increasing prices, and standardizing client profiles to reclaim your time. We also discuss the psychological hurdles of cutting back on hours, particularly for women, and how defining what "enough" means in terms of revenue, clients, and work hours can lead to a more balanced and fulfilling life.

Geraldine Carter is a business coach for overworked solo CPAs and firm owners who want to go down to 40 hours without giving up revenue. Her clients stop working weekends, get their work under control, and get their lives back. Her podcast, Business Strategy for CPAs has more than 100,000 downloads and is ranked in the top ten podcast for CPAs, by Apple Podcasts. Geraldine holds a BS in Engineering from Cornell University, is the co-founder and CFO of a company where her cashflow forecasting models resulted in millions of dollars for climate change efforts. In her free time, she can be found mountain biking forested trails or running after her two small children in her hometown of Ketchum, ID.

In this episode, we cover:

• Strategies for making it easier for clients to achieve their desired results efficiently, ultimately enhancing client satisfaction and business success.
• The importance of understanding clients' underlying struggles and the transformation they desire.
• We uncover the critical importance of understanding what clients truly value—outcomes and results over the hours spent.
• the practical steps and mental shifts needed to increase your business's revenue while decreasing your hours
• Practical tips for decreasing your hours in small increments, such as optimizing email management and creating permanent solutions to recurring problems
• Identifying personal priorities and desires outside of work to achieve a balanced and fulfilling life.

Resources & Links:

• Book: 'Down to 40 Hours: A Roadmap for CPAs to Permanently End Overworking' by Geraldine Carter
• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

Connect with Geraldine:

• Connect on LinkedIn: https://www.linkedin.com/in/geraldine-carter/
• Check out her website
• Business Strategy for CPAs Podcast

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net/

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://hansenllc.net/increasing-revenue-while-decreasing-your-hours-with-geraldine-carter-episode-19

Join me on Profitable Women as we explore the crucial topic of creating space and prioritizing rest amidst the chaos of busy schedules, particularly for working moms adjusting to summer routines. In this episode, I share my personal experiences and insights on the necessity of slowing down and making time for self-care and business growth activities, even before our to-do lists are complete. This proactive approach will help you identify true priorities, eliminate non-essential tasks, and maintain a balanced, healthy life.

In this episode, we cover:

• Strategies to slow down, prioritize rest, and foster a mindset of abundance, even before your to-do list is checked off.
• The core reasons why many of us started our businesses: the pursuit of flexibility and a balanced work-life dynamic.
• Practical advice on how to block out personal time, prioritize family, and eliminate non-essential tasks.

Resources & Links:

• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net/

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://hansenllc.net/slow-down-to-grow-prioritize-rest-for-abundant-success-episode-18

Can saying "no" to some clients actually help you make more money? In this episode, How I Grew My Business Net Profit 15% in 12 months, I reveal how I grew my net profit by a remarkable 15% over the past year by making strategic business decisions. We dissect the four key strategies that drove this success: zeroing in on a specific niche, transforming offers to emphasize value, refining systems and processes, and fine-tuning pricing through careful experimentation. Tune in to learn why focusing on your ideal clients and their transformation can make your business boom, and how this shift in mindset can unlock new heights in profitability.

In this episode, we cover:

• How to supercharge your business’s growth through strategic decisions that focus on targeting a specific niche, refining your service offers to highlight transformation, enhancing your systems and processes, and perfecting your pricing strategies.
• The actionable steps and mindset shift that can help you say no to non-ideal clients and streamline your operations for maximum impact.
• Practical tips on repackaging offers, adjusting pricing, and holding yourself accountable to ensure every minute you invest translates into tangible results

Resources & Links:

• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net/

Related Episodes:

• Episode 4: When More Revenue Doesn’t Equal More Profit

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://hansenllc.net/how-i-grew-my-business-net-profit-by-15-in-12-months-episode-17