Profitable Women

In this episode of Profitable Women, I challenge the age-old belief that time equals money—a mindset that often restricts business growth and leads to burnout. We’ll explore the historical roots of this belief, examining how it can limit potential earnings by tying income directly to hours worked.

Through my personal experiences, from childhood to my early career in accounting, I share how this mindset can hinder efficiency and fail to recognize the true value we provide to clients. Listen in as we explore the shift to a value-based pricing model, which not only supports well-being but also enhances profitability, offering a path to genuine business freedom.

In this episode, I cover:

• The historical roots of the "time equals money" mindset and the impact on entrepreneurs
• How to transition to value-based pricing—a shift that not only boosts profitability but also nurtures your personal life and provides freedom in your business
• The power of prioritizing experience and delivering results as we move beyond counting hours and toward true success

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://hansenllc.net/time-equals-money

Resources & Links:

• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

In this episode, we're unlocking the secrets to effective hiring for your small business. HR expert Kirsten Ziegler is here to share her insights and help you discover the strategic considerations necessary before bringing new employees on board, as well as learn how to avoid common pitfalls such as premature hiring without a solid foundation in profitability, systems, and processes. Kirsten also shares her expertise in assessing the specific needs of your business, whether administrative or industry-specific, to ensure your new hire will drive growth and efficiency.

Kirsten Zeigler helps female founders build equitable workplaces. In working with her, leaders create the culture of their dreams by connecting to and owning their authentic vision. Kirsten leads through energy, empathy, and ethics, inspiring leaders and teams to show up authentically in their personal and professional lives.

In this episode, we cover:

• The importance of setting clear expectations for your new hires to avoid potential pitfalls
• The significance of having a well-defined job description and regular check-ins to maintain alignment between employer and employee
• Creating a healthy work environment and setting your new hires up for success with effective communication, constructive feedback, and established systems for smooth onboarding
• Strategies for a effective hiring process, including foundational HR aspects and leading authentically to attract the right team members

Connect with Kirsten:

• Follow on Instagram
• Follow on Facebook
• Check out her website
• Follow her on LinkedIn

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://www.hansenllc.net/effective-hiring

Resources & Links:

• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

Why do accountants and tax preparers always say, "It depends"? This episode of Profitable Women uncovers the truth behind this phrase and its significance in the world of personalizing financial advice. We'll discuss how individual business goals, values, legal and tax structures, and personal money beliefs shape financial decisions. You'll learn why understanding each client's unique situation and mindset is crucial for providing tailored guidance. This episode is packed with valuable insights to help you embrace the financial aspects of your business and achieve long-term success.

In this episode, I cover:

• Why the phrase "it depends" holds significant truth, especially when it comes to financial advice tailored to individual needs
• How individual business goals, values, legal and tax structures, and personal money beliefs are crucial in shaping your financial decisions
• The importance of understanding each client's unique situation and mindset to provide personalized financial advice
• An encouragement for female business owners to stay curious about their finances and assuring them that with the right support, achieving financial clarity is within reach

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://hansenllc.net/personalizing-financial-advice-for-your-business-amp-why-decisions-are-more-than-a-yes-amp-no-episode-34

Resources & Links:

• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

Join us in this empowering episode of Profitable Women as we chat with brand photographer Randi Beranek, who is passionate about helping female entrepreneurs build confidence and show up authentically online. In this episode, we explore the common struggles women face regarding their appearance and fear of judgment, and how embracing authenticity can set them apart in business.

Randi shares her insights on the importance of leaning into one's unique personality to feel more comfortable and natural, ultimately leading to a stronger personal brand and greater self-confidence. We also discuss the critical steps in building a personal brand for success, from establishing a personal connection with clients to aligning brand photo shoots with long-term business goals.

Randi is a pharmacist turned brand photographer, wife, and mom of two. Along with photographing personal brands and businesses, she helps women build their personal brands and show up confidently for their businesses online.

In this episode, we cover:

• How embracing your unique personality can not only set you apart in business but also help you overcome common struggles related to appearance and fear of judgment
• How initial interactions, whether through questionnaires, video calls, or in-person meetings, can set the stage for a successful photo shoot that remains relevant and communicates growth
• The necessity of detailed preparations, such as wardrobe selection and client comfort, and drawing parallels between this approach and managing financial goals
• The importance of balancing professionalism and authenticity, especially in key moments, while maintaining genuine connections in everyday appearances

Connect with Randi:

• Follow on Instagram
• Follow on Facebook
• Check out her website

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net/

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://www.hansenllc.net/showing-up-confidently-and-authentically-with-randi-beranek-episode-33/

Resources & Links:

• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services
• Take the Discover Your Personal Brand Vibe Quiz
• Read Start with Why by Simon Sinek

What if you could pinpoint the precise strategies that could catapult your business to its first $100K? In this episode, I'm taking you on a reflective journey through my business evolution, sharing three game-changing strategies I wish I had known sooner.

We'll explore how understanding profitability beyond mere revenue—considering the cash, time, and energy invested—can transform your business outcomes, the game-changing value of creating high-ticket offers early on—focusing on strategy and teaching rather than just execution—to deliver greater value to clients, and finally, the vital practice of letting go of non-serving elements, such as misaligned clients, outdated beliefs, and unprofitable services, to create space for growth and more aligned opportunities.

These reflections and strategies are not only essential for reaching your first $100K but are also critical for advancing your business to the next level.

In this episode, I cover:

• The three key strategies I wish I had implemented sooner to hit my first $100K
• The crucial importance of understanding the profitability of each service and client, not just in terms of revenue but also the cash, time, and energy they consume
• The power of high-ticket offers that emphasize strategy and teaching to deliver unmatched client value
• The critical necessity of releasing what no longer serves you, from misaligned clients to outdated beliefs and unprofitable services

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://hansenllc.net/what-id-do-differently-to-make-my-first-100k-episode-32

Resources & Links:

• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

Today’s special guest, Alyssa Walsh, the owner and founder of Sweet Briar Creative, is on the show today to share her story of transforming her business and gaining financial clarity. Alyssa shares her wisdom on making strategic decisions that protect your creative energy and contribute to long-term business growth. This episode sheds light on the necessity of investing back into your business—whether financially or through self-care—to ensure sustained success. Achieving a sustainable work-life balance is more than just a buzzword; it's a crucial element of lasting success. Learn how to navigate growth, balance productivity with rest, and develop ventures that not only benefit you but also your clients.

Alyssa Walsh is the owner and founder of Sweet Briar Creative. She’s a proud ‘Cyclone’ graduate, an Iowa native, and has recently set roots in Kansas with her husband Daniel. Located in the heart of the Flint Hills, Alyssa is surrounded by the pulse of the cattle industry, which fuels her inspiration daily. Together they run Regal Cattle, an operation focused on equipping youth with the tools to succeed in the show ring for a season, & the genetics to build a business for generations. Alyssa started Sweet Briar Creative from the ground up during her time at Iowa State University. The original goals of the business was to display her self-taught videography and graphic design skills to future employers. Sweet Briar Creative now serves clients all across the country & even worldwide. Since that leap of faith, Alyssa has loved the opportunity to speak on stages near and far about the importance of starting to chase your dreams now, not later. Alongside these efforts, Alyssa recently launched a set of digital courses, instructing eager students of all ages how to learn design and video techniques. Above all she attributes her success in business to God’s sovereign plan for her life. She hopes that SBC continues to point her audience towards Christ, and aims to keep Him at the forefront of it all.

In this episode, we cover:

• The critical lessons Alyssa learned about valuing her time and creativity, especially as a professional in the creative industry.
• The art of saying no to misaligned opportunities and the essential practice of reinvesting in one's business, both financially and through self-care.
• The delicate balance between rest and productivity, and why setting comprehensive goals beyond financial targets is crucial for long-term success.
• Valuable insights for building a business brick by brick, managing growth, effectively catering to clients' evolving needs, and gaining financial clarity.

Resources & Links:

• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

Connect with Alyssa:

• Follow on Instagram
• Follow on Facebook
• Check out her website

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net/

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://hansenllc.net/a-client-story-gaining-financial-clarity-with-alyssa-walsh-episode-31

As the third quarter tax estimate deadline approaches, I'll equip you with the essential knowledge to determine if you need to make estimated tax payments, how to calculate them, and the strategies to achieve a zero balance due on your tax return. Learn how filing statuses, gross income, deductions, and tax credits can impact your tax liability, and gain a clear understanding of the tax bracket system. Whether you're single, married, or head of household, this episode is tailored to provide insights specific to your situation.

In this episode, I cover:

• How to determine if you need to make tax payments, how to calculate them, and what factors impact your tax liability
• The difference between your tax liability and the balance due or otherwise known as refunds
• The critical importance of estimated tax payments, with key dates such as April 15th, June 15th, September 15th, and January 15th of the following year in mind
• How much to set aside for taxes and how to manage your expenditures effectively

Resources & Links:

• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net/

Related Episodes:

• Episode 13: How to Avoid a Surprise at Tax Time
• Episode 24: Preventative Measures: How to Keep the Weeds from Overwhelming You and Your Finances
• Episode 28: The 30-50-20 Rule for Your Finances

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://hansenllc.net/what-you-need-to-know-about-estimated-tax-payments-episode-30

This episode of Profitable Women invites Maddie Peschong, a brand photographer and coach, to share her inspiring journey of serving a more narrow niche and shifting to high-ticket offers. We dive into building confidence and maintaining integrity while scaling up to services that truly reflect your worth. Maddie provides practical advice on how creative entrepreneurs can align their messaging and systems to attract the right clients and enjoy more meaningful interactions.

This episode is packed with actionable advice designed to help female business owners elevate their business practices and achieve long-term success while staying true to themselves.

In this episode, we cover:

• Key themes such as overcoming the fear of saying no, distinguishing between imposter syndrome and lack of confidence, and setting boundaries to avoid lower-ticket work.
• How transitioning from sporadic, annual services to consistent, monthly offerings can unlock greater growth potential with high-ticket offers.
• The mindset shifts essential for success when shifting to high-ticket offers
• The common challenges such as scarcity mindset and financial avoidance, highlighting the benefits of specialization and the advantages of building local client relationships.
• How to create a robust marketing system that goes beyond referrals, deliver exceptional client experiences, and confidently charge higher prices.

Resources & Links:

• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

Connect with Maddie:

• Follow on Instagram
• Check out her website
• Follow her podcast, Take It Personally

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net/

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes: https://hansenllc.net/elevating-your-business-mastering-the-shift-to-high-ticket-offers-with-maddie-peschong-episode-29

In today's episode, we tackle a common question among business owners: are your financial numbers good, and how can you adjust them for better profitability?

Learn how to assess if your financial numbers are on the right track and learn how to optimize them for greater profitability using the 30-50-20 rule. We'll break down this essential guideline, especially beneficial for soloist businesses, into manageable percentages of revenue: 30% for operating expenses, 50% for owner pay, and 20% for taxes. We also explore the critical adjustments needed for product-based or agency models and the significant impact of not meeting these benchmarks, such as increased operating expenses and pricing issues. This episode is packed with insights designed to help you re-evaluate and potentially transform your financial planning to achieve your business goals.

In this episode, we cover:

• The 30-50-20 rule, a simple yet effective way to manage your finances by dividing your revenue into three key buckets: 30% for operating expenses, 50% for owner pay, and 20% for taxes.
• The implications of not meeting these benchmarks, such as higher operating expenses due to low revenue or insufficient pricing.
• How to adjust these percentages for product-based or agency models.

Resources & Links:

• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://hansenllc.net/the-30-50-20-rule-for-your-finances-episode-28

On today’s episode, we unlock the secrets to successful email marketing tailored for female entrepreneurs with expert copywriter Jenny Roth. We’ll talk about the common struggles women face in email marketing, such as the pressure to achieve perfection, by aligning your strategies with your personal strengths and business goals. Jenny shares practical advice on sharing client wins, answering FAQs, and teasing future offers to maintain engagement. We wrap up with empowering advice for female business owners, emphasizing the importance of celebrating small victories and building meaningful relationships.

Jenny Roth is a sales page, email & website copywriter for female founders. Her copy process is rooted in client voice, market research, and words that honor your values and build relationships. As the copywriter behind hundreds of launches and funnels, Jenny fully believes that good copy needs to do more than make sales – it also has to leave your clients feeling so confident & excited -- and zero buyer’s remorse! -- when working with you. In addition to managing her copywriting business, Jenny is a mom to three girls, a farmer's wife, and a youth running coach.

In this episode, we cover:

• The unique challenges women entrepreneurs face when starting with email marketing, such as the overwhelming pressure to get it perfect.
• How to align email marketing with your personal strengths and business goals, whether through creating evergreen funnels or maintaining a consistent email schedule that is authentic and sustainable.
• Actionable tips for setting up monthly email campaigns that keep clients engaged without the stress of frequent outreach.
• Easy-to-follow tips for organizing and editing your emails to ensure they resonate with your audience.
• Effective methods for gathering powerful client testimonials and handling common email marketing challenges, like dealing with unsubscribes and maintaining a content creation habit.

Resources & Links:

• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net/

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://hansenllc.net/mastering-the-inbox-overcoming-email-marketing-struggles-with-jenny-roth-episode-27