Feeling the pressure to plan your Black Friday or Christmas promo? You’re not alone. The inbox gets crowded this time of year — and the last thing you want is your hard-worked offer getting lost in the noise. In this episode, we’re ditching the copy-paste “SALE NOW ON” advice and exploring creative, strategic ways to make your email promotions feel fresh, human and effective.

You’ll learn:

• The 7 foundations of a high-performing email promotion (before you even write the offer)
• Smart ways to build urgency without sleazy pressure tactics
• 10 creative promo ideas — from bundles and mystery gifts to pay-it-forward campaigns
• 5 powerful email “swaps” to stand out from the salesy noise

Instead of falling back on generic discount codes, you’ll learn how to weave story, emotion and relevance into every promo. Because selling through email isn’t about shouting louder — it’s about making it easy and irresistible for your subscribers to say yes.

Next step:

If you loved these ideas, dive into Engaging Emails — Yael’s complete email marketing system that helps you craft emails your subscribers actually want to open, click and buy from. Learn more at yaelkeon.com/engagement.

 

Want to see more of what I get up to when I’m not podcasting?

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