Nic Scoble-Williams, Deloitte’s Global Future of Work and Agentic Workforce Leader, joins Cam to share how AI is reshaping creativity, leadership, and the way we design work. She breaks down what it means to be a futurist, how to ask better questions, and why human imagination is the new competitive advantage. She also dives into different cultural approaches to AI-use around the world, and what we can all learn from each other. 

Guest Quote

“It's still all about the power of humans. Humans bringing the judgment; humans bringing the emotion; humans making it real in the realities of society, of our human interactions.”

“The new competitive edge is about human advantage. We have AI level in the playing field. Everyone who's competing, they've got the same access to the technology.”

“Questions are a really powerful, important currency in this future that we are navigating today.”

Timestamps

00:45  The childhood lesson that shaped Nic’s fearless approach to possibility

04:00 What a futurist actually does: curiosity, challenge, and connection

05:00 How global forces intersect to reveal the real signals of the future

06:00 Why great questions start with “I don’t know what I don’t know”

07:00 How to give AI the right context to reduce blind spots

08:45 The three challenges companies face when adopting AI

11:40 Using questions to challenge AI and spot hallucinations

15:00 How culture shapes AI adoption across Japan, China, Europe, and the US

20:15 The 7-Eleven case study: elevating human roles through AI redesign

24:00 The real blockers to AI value: safety, leadership, and human skills

29:00 The imagination deficit and why creativity must become core infrastructure

38:55 Why humanity becomes the new competitive advantage in an AI-powered world

47:28 Cam’s key takeaways

Links

See Nic, Clouds and AI’s creation: https://promptedpodcast.com/#episode-6

 Cam on LinkedIn: https://www.linkedin.com/in/themaninblue/

 Nic Scoble-Williams on LinkedIn: https://www.linkedin.com/in/nicole-scoble-williams/

 Prompted Newsletter: https://promptedwithcam.substack.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Anthropic’s Head of Product Design Joel Lewenstein joins Cam Adams to explore the evolving relationship between humans and AI—how we build it, test it, and trust it.

Joel unpacks how his team designs Claude’s character and behaviors to earn users’ trust, and why the best AI products feel less like tools and more like collaborators. He shares how friction can fuel creativity, how Anthropic’s “AI vending machine” experiment helps them learn about human-AI interaction, and why designing for safety and alignment is as much an ethical mission as a product challenge.

Cam’s notes on Substack: promptedwithcam.substack.com

• “Claude is a sense-making tool for me…  I vomit into a document and I know it doesn't make any sense … And then Claude helps me make frameworks and concepts that I can then use in our day-to-day to guide the work.”
   
• “ What I did in a pre AI era was I would excitedly write a doc that I just was sure was perfect. I would show it to someone and they would just point out the obvious flaw, the obvious gap…Claude is my first reader on almost literally anything that I make now, and I just find that tremendously helpful”
   
• “ A lot of what we think about is how to build, how to train Claude, how to use the research methodologies to make Claude an entity that you really do want to be that vulnerable with. Something that is open-minded, curious, non-judgmental, non-simplistic and non reductive, and embraces the nuance and complexity of your life and of the world.”

00:30 — Welcome + Intro to Joel Lewenstein, Head of Product Design at Anthropic
01:45 — How a childhood coding game sparked Joel’s love of creative systems
05:19 — Why Joel uses Claude as his “first reader” for every idea
06:09 — Designing for trust, safety, and vulnerability
09:29 — The AI-powered vending machine experiment
11:21 — Why good friction makes better collaborators
15:07 — Volcanoes vs. Skyscrapers: the metaphor behind Anthropic’s design process
17:32 — How Anthropic uses Claude to build Claude
20:06 — Is Claude creative—or just trying to be creative?
24:16 — The future of teams and AI collaboration
28:43 — The real skill of the AI era: asking better questions
32:12 — Why prompt engineering still matters
36:45 —  Designer reveal: Joel, Bella and AI’s collaboration
39:02 — Rapid fire: songs, kids, and AI-powered beer gardens

Links

Subscribe to the Prompted Newsletter: promptedwithcam.substack.com
See Joel, Bella and AI's creation: https://promptedpodcast.com/#episode-5  
Cam on LinkedIn: https://www.linkedin.com/in/themaninblue/?skipRedirect=true

 Joel Lewenstein on LinkedIn: https://www.linkedin.com/in/joel-lewenstein/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

OpenAI Head of Revenue Ashley Kramer joins Cam Adams to discuss how her revenue team is using AI to get ahead. She unpacks how her team bridges research and real-world results, turning powerful models into tools that transform how people work. Ashley also explains how the most boring AI use cases can spark the most valuable“aha” moments, and how OpenAI customers are scaling AI adoption from the top down.

Cam’s notes on Substack: promptedwithcam.substack.com

Key Quotes

“Sometimes the boring, simple thing is the biggest aha moment for a customer.”

“You can’t scale headcount forever—but you can scale with AI.”

 “There has been this fear for a while of will AI replace me? And the answer is not if you know how to leverage it properly, it will really take you to the next level.”

Timestamps

00:14 — Meet Ashley Kramer, Head of Revenue at OpenAI

01:16 — The 1999 World Cup moment that shaped her leadership mindset

04:00 — The airplane story that changed how she saw AI’s potential

07:00 — From GitLab to OpenAI: chasing the next frontier

08:08 — Bridging research and real-world value

09:42 — How OpenAI turns breakthroughs into business impact

11:40 — Inside OpenAI’s research-led growth model

14:35 — What OpenAI learns from enterprise partners like Moderna

15:00 — Why small wins drive big AI adoption

20:25 — AI success stories (Moderna’s approach)

22:26 — Building “Ashley Comms GPT” to streamline communication

25:18 — Coaching sales teams with AI avatars and voice agents

27:31 — How experimentation fuels OpenAI’s best ideas

28:55 — The “make it stronger” lesson on prompting

30:30 — Why creativity is still underused in ChatGPT

33:08 — How creatives are evolving with AI tools

34:22 — Making the world AI fluent: training and certifications

35:45 — What’s next for OpenAI’s growth

36:48 — Ashley’s All Star Creative Team

38:40 — Designer Reveal

40:24 — Rapid-fire 

42:00 — Cam’s Key Takeaways

Links
Check out Ashley, Emily, and AI's creation 

Subscribe to the Prompted Newsletter

Cam on LinkedIn

Ashley on LinkedIn

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Box Cofounder and CEO Aaron Levie joins Cameron Adams to explore how AI is transforming creativity, scale, and ambition inside organizations. Aaron shares how teams can turn data into a superpower, reinvent their ways of working, and unlock new opportunities to multiply their impact, all while keeping human creativity and judgment at the center. He also discusses how startups can now compete at scale from day one and how abundance thinking should shape what comes next.

Cam’s notes on Substack: promptedwithcam.substack.com  

“If you're in any creative role, the impact and leverage you have is truly 10 to a hundred times more than it was five or 10 years ago.”

“A three or five person company now has the impact of a 50 person company.”

“We should just start to think about this more as a technology for delivering abundance.”

00:40 — Welcome + Intro to Aaron Levie
01:25 — The Prompt: Magic Camp and the spark of creativity
05:41 — What “being human” means in the age of intelligent tools
16:47 — Why intentional workflow design is essential
17:37 — The rise of prompt-driven companies
19:04 — Data is back: turning unstructured information into an advantage
28:02 — Abundance thinking and removing long-standing bottlenecks
28:31 — Creativity in every corner of the enterprise
30:47 — Failing fast and building a culture of experimentation
32:44 — Being more ambitious with what you ask AI to do
36:14 — Starting Box today: how AI changes what’s possible
40:05 — Differentiation and the importance of human spirit
41:48 — All-star creative team picks
42:56 — Magic Camp designer reveal
44:44 — Rapid-fire questions

Links

See Japes, Aaron and AI’s creative collaboration 
Subscribe to the Prompted Newsletter

Cam on LinkedIn: https://www.linkedin.com/in/themaninblue/

Aaron on LinkedIn: https://www.linkedin.com/in/boxaaron/

Aaron on X: https://x.com/levie

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

HubSpot Cofounder and CTO, Dharmesh Shah, joins Cameron Adams to explore how AI agents are reshaping work, leadership, and creativity. From culture-as-a-product to tech-powered parenting, Dharmesh shares insights into why he’s still betting on humans, even in the age of powerful AI tools. From building culture as a product to tech-powered parenting, Dharmesh shares insights into why he’s still betting on humans,  even in the age of powerful AI tools.

Cam’s notes on Substack: promptedwithcam.substack.com

Key Quotes: 

“Culture is the product you build for your team.”

“I think of an AI agent as a very adept intern… But when they show up for their first day of work, they don’t know about your business, they don’t know about your policies, they don’t know about their teammates. They don’t know anything other than all the external training that they’ve had.”

“In a way, creativity is combining primitives that already exist in novel and unique ways… AI is good at connecting the dots ”

“Money is still on the humans. I’m sorry. Humans powered by AI — if they want to use AI, fine — but I want someone that’s got that taste.”

Timestamps 

00:40 Welcome + Intro to Dharmesh

01:28 The Prompt: The Casio keyboard that changed Dharmesh’s life

03:47 The spark behind Agent.ai and its growth to 2M users

06:13 Dharmesh’s process for building agents 

07:04 Can AI truly be creative? 

11:47 Hybrid teams: will agents ever be true teammates?

15:12 The “adept intern” analogy and why onboarding matters

17:57 How AI amplifies creativity across writing, design, and music

20:01 Meta prompting: Dharmesh’s trick for better results

23:56 Culture is a product — lessons from HubSpot

28:19 Tech-powered parenting and raising the next generation with AI

32:00 Sorry, Must Pass: Dharmesh’s philosophy on focus

33:15 Outcome-based pricing: can you charge for creativity?

37:10 Money still on the humans — why taste and judgment matter

40:04 All-star creative team picks

43:00 Designer reveal with Paolo

44:52 Rapid-fire questions

Links
See Paolo, Dharmesh and AI’s creative collaboration 
Subscribe to the Prompted Newsletter

Cam on LinkedIn: https://www.linkedin.com/in/themaninblue/

Dharmesh on LinkedIn: https://www.linkedin.com/in/dharmesh/

Agents.ai 

Simple.ai Newsletter

MetaPrompt.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Designer, illustrator, and creative entrepreneur Pablo Stanley joins Cameron Adams, to explore how AI is transforming creativity. From vibe coding and cultivating taste to the rise of hyper-personalized content, they dive into how AI is reshaping the creative process. Pablo shares his thoughts on the role of taste, the importance of friction and how he uses vibe coding to bring prototypes to life. 

Cam’s notes on Substack: promptedwithcam.substack.com

Key Quotes: 

“AI can do a lot of stuff. It can do volume and it can do it really quick and can give you all the different options, but taste will allow you to know what to ask from it.”

“We’re on the sidelines looking at the robot surf and saying like, no, you’re doing the surfing wrong, but the robot is doing the surfing. It’s the fun part, you know?”

“I wish sometimes that LLMs…potentially have a slider or something that’s the friction slider…at the moment, it feels like it’s all the way up and it’s always…just like a yes man, and it’s always saying, yes, you’re the best.”

“Taste is a skill that you have to develop. It’s a skill that comes with privilege too.”

Timestamps 

00:44 Welcome + Intro to Pablo

02:03 The prompt - from Pablo’s head, to the page, to AI 

05:47 From six-finger hands to stunning renders: how fast AI has improved

06:23 Low-risk projects and AI experimentation

08:50 Building Lummi & real team workflows (language, contracts, ops)

15:28 “AI makes volume, taste makes value” — the privilege of developing taste

18:56 Hyper-personalized feeds, Minority Report vibes, and brand content

23:03 Creative friction: do we need a “friction slider” for AI feedback?

27:44 Vibe coding: creating fast prototypes (+ Taco cameo 🐶)

35:07 All-Star Creative Team

37:41 Designer Reveal: Check out Alvin, Pablo and AI’s collaboration 

39:45 Rapid-fire questions

Links: 

Cam on LinkedIn

Pablo on LinkedIn

See Pablo’s sketch and Alvin, Pablo and AI’s creative collaboration

Subscribe to the Prompted Newsletter

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As AI evolves from just a tool to a trusted collaborator, the creative process is being rewritten. Prompted: AI, People and the Creative Spark is a show about this new era, when human inspiration meets artificial intelligence, and new forms of creativity, leadership, and invention take shape.

Hosted by Canva’s Co-founder and Chief Product Officer, Cameron Adams, each episode brings you insight and direction from the leading voices at the intersection of AI and human ingenuity. These are the thinkers and builders reimagining what’s possible when we start treating AI as a co-creator.

If you're curious about the future of creativity, and the people bold enough to shape it, you're in the right place.

Links

Sign up for our newsletter

Find Cam on LinkedIn

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.