It's easy to see why the strategy of offering lifetime memberships is a divisive one.

Unquestionably the biggest benefit of the membership model lies in recurring revenue, so the notion of providing unlimited access to your site for a single one-off fee may seem counter-intuitive; however as we discuss in this episode of The Membership Guys Podcast there are definite pros and cons to this strategy...

In this episode, I discuss:

• Pros and Cons of offering a lifetime membership option
• Examples of the type of sites or situations where a lifetime option could work very well
• Why it's important to define what a lifetime membership actually is
• How to decide on what to charge for lifetime access