Turning your membership idea into a reality can take a lot of time and, often, a lot of money.

As such you might be trying to find a way to raise funds earlier in the process.

Some membership owners do this with a pre-sale.

A pre-sale works like this: you have a great idea for a membership, so you test its viability by taking it to your audience to see if they are willing to invest in your concept (even though it doesn't exist yet!).

If they are, then you can generate seed money to help finance the development of your membership.

However, before pre-selling your membership idea, it's important to know the pros and cons...

280 - Pros and Cons of Pre-selling Your Membership

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In many ways your membership launch is some of the easiest marketing youâll ever do.
 Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz.
 However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members?
 In this episode of The Membership Guys Podcast, I discuss 7 of the best ways to ensure those sales keep coming once your membership launch is over and done with.
 In this episode:
 
 How your first wave of members is crucial to your ongoing marketing strategy
 Why you shouldnât give up on those non-buyers too easily
 What is âevent marketingâ and how can you use it to drive new members?
 What type of marketing is essential for longer term membership success?

280 - Pros and Cons of Pre-selling Your Membership

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