In this episode of "Real Estate Success: The Whissel Way," Bryan Koci shares a snippet from a live event featuring Rachel Choo, Whissel Realty's Director of Sales. Rachel delivers 15 invaluable tips for real estate agents to master prospecting, emphasizing authentic communication, building rapport, and effective follow-up strategies. From handling cold calls to understanding client needs, Rachel's practical advice equips agents with the tools to connect better with potential clients and close more deals. This episode is a must-listen for agents looking to refine their prospecting techniques and increase their success in the competitive real estate market.

00:00 - Introduction & Overview

00:54 - Tip 1: Approach with Familiarity

02:18 - Tip 2: Avoid Generic Questions

04:55 - Tip 3: State Intent Clearly

05:48 - Tip 4: Cling to Emotional Cues

07:31 - Tip 5: Listen to Understand, Not to Respond

09:12 - Tip 6: Know Your Intent

11:13 - Tip 7: Lean Into Awkwardness

12:00 - Tip 8: Disarm by Acknowledging Objections

13:25 - Tip 9: Set Clear Next Steps

15:02 - Tip 10: Strong Openers and Closers

16:19 - Tip 11: Use Effective Tie-Downs

17:32 - Tip 12: Use Their Name

18:09 - Tip 13: Know Your Unique Value Proposition

19:15 - Tip 14: Be a Human

20:17 - Tip 15: Identify Your Risk Profile & Ask for Business