Real estate isn't a transaction business. It's a relationship business disguised as transactions. And if you're still chasing deals instead of building authentic connections, you're working way harder than you need to.

Will Carter proves this better than anyone. After 30 years in the business, he's cracked the code on building sustainable success through genuine relationships, creative problem-solving, and showing up as himself (not as a salesperson). His approach challenges everything you think you know about "networking" and sphere of influence.

In this episode, you'll discover why Will's $120,000 in commissions from a dog training hobby wasn't an accident—it was the inevitable result of prioritizing relationships over transactions. Plus, his game-changing approach to commission negotiations will completely shift how you position yourself with clients.

Key Themes and Takeaways:

• Why calling your sphere about their life (not real estate) builds more business than any sales script

• How "networking on accident" through genuine interests creates lasting client relationships

• The mindset shift that lets you be bad at something consistently until you master it

• Creative problem-solving strategies that turn you from vendor to trusted advisor

• The commission conversation that positions you as strategic partner, not discount service

• Why investing in coaching and mentorship accelerates success faster than figuring it out alone

• How to differentiate yourself through authentic connection in a commoditized industry

Your sphere doesn't need another market update—they need someone who genuinely cares about their world beyond your business needs. Will's approach isn't just about building a real estate business; it's about building a life and career that feels authentic and sustainable.

Ready to stop chasing transactions and start building relationships that last? This conversation will challenge everything you think you know about what it takes to succeed in our industry.

Listen now and discover how authentic connection beats every sales tactic.

Ready to take your business to the next level? Join the Next Level Agents community at nextlevelagents.com/exp/ and connect with agents who understand that success starts with relationships, not transactions.

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