This conversation has been a long time coming! I've been a huge plan of Amy Plano's for a long time. It is such an honor to have her on the podcast.

Amy is so passionate about helping dietitians figure out how insurance works within their private practices. We talk a lot about the challenges of accepting insurance in your private practice. We often hear about the positives of accepting insurance, but I wanted to have a very honest conversation with Amy about the challenges too, and she delivers! Amy gives so much great advice in this episode.

Some of the topics discussed include:

• Creating systems to streamline the insurance process
• Setting boundaries in your business
• Money mindset
• Reimbursement rates

Sponsor:

✨ Business School is designed to guide you through every stage of building a private practice: getting set up, seeing your first clients, growing until you're fully booked, hiring a team, expanding your offers—and even learning how to coast when needed. Inside, you'll follow a step-by-step curriculum with the flexibility to choose the path that fits your current stage of business and life. You'll get access to advanced toolkits, templates, and systems for business topics like marketing and finances, but also for counseling skills and client support. Beyond the curriculum, you're supported by personalized 1:1 coaching, weekly office hours, and monthly themes that address the real challenges of private practice. The program keeps you moving forward with built-in accountability that builds resilience and confidence so you feel like a legit business owner.

Learn more and apply here: https://pursuingprivatepractice.com/businessschool/

Connect with Pursuing Private Practice:

🎉 Instagram: @pursuing.private.practice

📧 Email: Contact Us

Free Resources For Dietitians at Any Stage of Business:

🍎 The Ultimate Checklist to Start Your Private Practice

✨ Free Training: Get Clients Now 3-Day Challenge

👯 Free Workshop: Hire Your Next Team Member

💻 The Pursuing Private Practice Blog

🎙️The Pursuing Private Practice Podcast

I love to give anti-diet gifts around the holiday season! What started out as a “fun idea” in 2017 has turned into an annual project for me and my team. Check out our 2021 Anti-Diet Gift Guide here!

Happy Holidays! We are so honored to support dietitians in building an anti-diet business this holiday season and into 2022.

Brittany Modell and I had such an authentic, honest, and vulnerable conversation in this episode, which can be a very rare thing in the business world. 

Brittany just launched a new offer, and she didn’t get the results she was hoping for. She wanted to come on the podcast and break down what happened because she felt like she learned so many valuable lessons that our audience could really benefit from.

Some of the topics discussed include:

• Diet culture in business coaching
• Experimenting in your business and seeing what sticks
• Building a business through lessons learned
• Lessons learned from launching

For more information, visit https://www.pursuingprivatepractice.com/107

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Looking to grow your business?

Most dietitians have no idea how to actually market themselves and their business when they first start out. They just throw things out to the world, without any official strategy in place. 

This marketing bootcamp will give you 3 fundamental marketing strategies to get at least 3 new clients to your business: https://pursuingprivatepractice.com/challenge

If you are a dietitian interested in sports nutrition, this episode is for you!

Jill Merkel has such an amazing story about how she combines her passion with a need in the marketplace. She actually has many different ideal clients who are all interested in sports nutrition for different reasons. She has 1:1 private practice time, an intuitive eating group, and she works with an NFL team. We talk about the many different things that she does as a dietitian and how they all combine to create a unique and fulfilling business model.

Some of the topics discussed include:

• Creating a unique private practice business model
• Doing challenging things and the ripple effect of overcoming these challenges
• The effects of COVID-19 on Jill's business and personal life

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!

I loved recording this episode with Rebecca Lee. We talk about the complexities of building a business, especially during the COVID-19 pandemic. We talk about privilege and how that has impacted both of us in our abilities to build a business, and we talk about how that privilege shows up in our work. 

Rebecca and I also have an important conversation about some of the black and white thinking that is so prevalent in the online business world, including a conversation around building a business without relying on social media.

There are a lot of great tips in this episode, especially if you are newer to the private practice world.

Some of the topics discussed include:

• Building a business during the COVID-19 pandemic
• Financial privilege and double-income households
• Aligning expectations with the reality of building a private practice
• Using social media in a way that reflects our values

For more information, visit https://www.pursuingprivatepractice.com/105

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Dietitian Business School is a membership for dietitians that are growing a private practice and beyond! You’ll be joining a powerful group of dietitians who believe in a non-diet way of counseling. 

There’s a collective energy among this group of dietitians rebelling against the dietitian “norm” to build a business and make money with a weight-inclusive approach to health. We do it differently, we'll show you how!

Dietitian Business School includes business education and training, group coaching and group supervision, self-care, accountability, and community all in one. 

We encourage you to lean into the uncertainty and challenge yourself to do things for your business that will truly create change for you as a business owner. Come hang out with dietitians who will inspire you.

Welcome Natalie Harris to the Pursuing Private Practice podcast!

In this episode, she shares so many vulnerable moments in her career with us. So much of what she talks about is very relatable.

Natalie talks about imposter syndrome and feeling undervalued by other healthcare professionals. She also talks about feelings of resentment she has had around the salaries of many dietitians.

We have an honest discussion about how to take these difficult situations into our own hands and turn them around to feel empowered and valuable.

Some of the topics discussed include:

• Finding your passion in business
• Owning a business when you don't feel "entrepreneurial"
• When dietetics isn't profitable

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!

I absolutely loved talking to Suzanne Smith for this episode!

We talk about so many different topics, but the one that I want to point out is the discussion we have about the black and white thinking that so many business owners adopt when they are building their business.

Suzanne was very open and honest about her own eating disorder recovery, and I love how she talked about transferring that black and white thinking about food to her business.

Some of the topics discussed include:

• Intuitive eating and sports nutrition
• Black and white thinking and comparison in business
• Having a healthy relationship with your business

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!

Carlie Saint-Laurent Beaucejour joins me for this episode. We hit record without a real plan in place and just decided to see where the conversation went!

We talk about Carlie’s start as a business owner, how she started practicing an intuitive eating approach, her pregnancy, and what authentic social media marketing means to her.

Carlie does a really great job of balancing being a solopreneur who does everything in her business herself with her expectations. She gives so many amazing tips in this episode!

Some of the topics discussed include:

• How previous dietitian experiences with weight loss actually help us in our anti-diet work
• Carlie’s plans for maternity leave
• How Carlie approaches social media as a business owner
• Carlie’s best tips for using social media to grow your business

For more information, visit https://www.pursuingprivatepractice.com/102

SHOW SPONSOR

Looking to grow your business?

Most dietitians have no idea how to actually market themselves and their business when they first start out. They just throw things out to the world, without any official strategy in place. 

This marketing bootcamp will give you 3 fundamental marketing strategies to get at least 3 new clients to your business: https://pursuingprivatepractice.com/challenge

I want to thank Whitney Trotter for coming on to the Pursuing Private Practice Podcast for this episode and challenging me to think in a new way. Whitney has a gift for putting into words some of the more difficult thoughts and conversations that many of us are having around privileges and criticisms.

Some of the topics discussed include:

• How to work with clients as they are going through trauma
• How to take care of ourselves when we are working closely with a client who is experiencing trauma
• The privilege of being a business owner
• The balance of giving and receiving as a business owner
• Whitney's insight into growing a business in a local community

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!

Fiona Young joins me on this episode to talk about how we can merge MNT recommendations with an intuitive eating, non-diet, weight-inclusive approach.

We talk about how our own eating disorder recovery journeys have led us to want and crave healthier options for food. Nutrition is a big deal to both of us, but it's only one aspect of someone's overall health. Health outcomes are largely based on our environment, not our individual personal choices, but we do recognize that the influence that our choices have can be important.

Some of the topics discussed include:

• Making intuitive eating fit with the treatment of chronic conditions
• Transitioning from leaving full-time work to do part-time work + private practice and then to private practice only
• Transitioning from a scarcity mindset to one of confidence
• Appreciating eating nutrient-dense foods while also supporting others who shouldn't be focused on the "health" of foods

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!