Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Alyssa Callahan, the CEO of Nourished with Kindness, to discuss the importance of systems in group practice. They both share valuable insights and tips for implementing effective systems in business. As a business owner, learning to navigate the complexities of running a practice and being an entrepreneur is crucial for success.

Join the conversation to learn more about:

1. Navigating Insurance Systems: Taking insurance in a group practice comes with its own set of challenges, particularly in managing cash flow and dealing with insurance companies. Alyssa shares her experience of a major issue with an insurance contract and the impact it had on her practice. Despite the challenges, she highlights the value of having multiple insurance contracts to maintain stability in the business.
2. Financial and HR Systems: In addition to insurance systems, Alyssa discusses the importance of financial and HR systems in her group practice. She emphasizes the use of a reliable payroll system like Gusto for employee management and payroll processing. Having effective HR systems in place ensures smooth operations and supports the growth of the practice.
3. The Importance of Skill Building: Throughout the conversation, Alyssa emphasizes the importance of skill building in creating and managing systems. As a business owner, developing the skills to handle challenges and implement effective systems is essential for long-term success. Building a skill in system creation and management allows for better problem-solving and decision-making in the business.
4. Employee Systems and Project Management Tools: Alyssa shares her experience with Asana, a project management tool that has transformed the way her team operates. From onboarding to benefits checks, having the right systems in place has made a significant impact on the efficiency and success of her practice.
5. Marketing and Onboarding Systems: Alyssa also highlights the importance of marketing and onboarding systems in her practice. From job descriptions to the interviewing processes and onboarding procedures, having well-defined systems in place has streamlined the hiring and training process for new team members. These systems not only benefit the business but also create a positive experience for employees.

Alyssa Snow Callahan, MS, RD, CEDS-C, is a Registered Dietitian Nutritionist, Certified Eating Disorder Specialist - Supervisor, Certified Intuitive Eating Counselor, author of The Mindful Eating Journal, and Founder / CEO of Nourished with Kindness. Alyssa specializes in eating disorders, binge eating, emotional eating, and body image in teens and adults, as well as a weight-neutral approach to treating fertility/pregnancy issues. She is also passionate about helping eating disorder and non-diet providers grow their business and clinical skills.

Find Alyssa on Instagram, @Nourishedwithkindness and her own Instagram @alyssacallahanrd

Visit https://pursuingprivatepractice.com/ to learn more about Pursuing Private Practice

Follow us on Instagram! @pursuing.private.practice

Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO, without sacrificing your self-care, boundaries, or integrity. This comprehensive business consulting program is designed for private practice owners ready to build a sustainable, scalable business. EXPAND gives you the tools, resources, and support to hire a team member and step into leadership. You will graduate working primarily in your zone of genius, delegating tasks that drain your energy, and communicating effectively when boundaries change. Learn more: https://pursuingprivatepractice.com/business-coaching/ 

Welcome to the Pursuing Private Practice podcast!

Join Jennifer & Jeannie Petrucci, CEO of LivingPlateRx, to hear all about Jeannie’s journey starting her private practice, pivoting her business, and the support that helped her get to where she is today. 

Join the conversation as they discuss:

• Trying New Things: Pivoting your business and trying something new can be scary, but don’t be afraid to experiment and try new things. Failure is just an opportunity to pivot and learn.
• Leaning on Support: The journey of developing your business is tough to do alone. Find a strong support system to help you navigate the challenges and celebrate the successes.
• Prioritizing Mental Health: Building a business can be isolating, and entrepreneurship can most definitely take a toll on mental health. Remember to find what self-care works for you, and continue to prioritize it.
• Intellectual Property & Assets: Intellectual property is valuable in your business, and it’s the foundation for scaling your business in a sustainable way. 

The journey of building a business is filled with challenges, but with the right mindset and support, it’s possible to create a business that serves YOU. We hope this inspires you to keep learning, growing, and expanding your business to take up space. 

Jeanne Petrucci, MS, RDN, is the CEO and Founder of Living Plate Rx. She is a Registered Dietitian with a Master of Science degree in Nutrition Education from Teachers College, Columbia University. She has participated in research with gold-standard institutions exploring the impact of evidence-based culinary nutrition education programs and tools on human nutrition-related health behaviors.

She is a busy mom of four and grandmother of 3 who has been exactly where many of you are - struggling to create all the content you need to serve your clients and grow your practice while still having energy for everyone else. Jeanne brings her experience as a private cooking instructor for more than 25 years to her second career as a dietitian content creator. She founded Living Plate Rx 5 years ago, building a meal planning platform and content library to support practitioners with all the resources they need to grow their practices without burning out.

Today’s Dietitian, the nation's leading media company for dietitians, recently acquired minority ownership in Living Plate Rx. 

Check out these resources to learn more about Living Plate Rx:

1. Your Ultimate Guide to Creating SOPs in Your Practice
2. Free Workshop: Elevate Your Practice: Create a Year of Content to Attract, Serve, and Retain Your Ideal Clients

Visit https://pursuingprivatepractice.com/ to learn more about Pursuing Private Practice

Follow us on Instagram! @pursuing.private.practice

Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO, without sacrificing your self-care, boundaries, or integrity. This comprehensive business consulting program is designed for private practice owners ready to build a sustainable, scalable business. EXPAND gives you the tools, resources, and support to hire a team member and step into leadership. You will graduate working primarily in your zone of genius, delegating tasks that drain your energy, and communicating effectively when boundaries change. Learn more: https://pursuingprivatepractice.com/business-coaching/ 

Welcome to the Pursuing Private Practice Podcast!

Join Jennifer & Courtney Vickery, CEO of Declet Designs, as they discuss the importance of implementing effective systems in business. They share how systems have revolutionized their business operations and leadership roles.  

Join the conversation as they discuss:

1. Rest & Reflection in Business: Many professionals who pursue a career in private practice face burnout at some point. It’s important to take a step back to avoid burnout. Systems are essential for being able to COAST in business to maintain long-term success. 

2. The Evolution of Systems in Pursuing Private Practice: Pursuing Private Practice began with no systems in place. Now, we use project management tools such as Trello and Asana to leverage systems to meet our overarching business goals. 

3. Adjusting for Different Learning Styles: Individuals on your team might have different learning styles. Being able to accommodate various learning styles to ensure effective communication and seamless execution is game-changing. 

4. The Impact of Systems on Business Growth: When you have systems in place that align with your business goals and meet your team’s communication needs, business growth can start to happen. 

5. Leveraging Visual & Auditory Communication: People learn differently, and using different visual and auditory systems can be extremely effective. Some people like things typed out, some learn best from videos, and others just need to hear it out loud. 

We hope this encourages you to ask yourself, “How are the systems I have in place allowing me to take up space in business?” and “How can I make them better?” Systems can help you become the business owner you were meant to be. 

Visit https://pursuingprivatepractice.com/ to learn more about Pursuing Private Practice

Follow us on Instagram! @pursuing.private.practice

Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO, without sacrificing your self-care, boundaries, or integrity. This comprehensive business consulting program is designed for private practice owners ready to build a sustainable, scalable business. EXPAND gives you the tools, resources, and support to hire a team member and step into leadership. You will graduate working primarily in your zone of genius, delegating tasks that drain your energy, and communicating effectively when boundaries change. Learn more: https://pursuingprivatepractice.com/business-coaching/ 

Welcome to the Pursuing Private Practice Podcast!

In this episode, Jennifer is joined by fellow CEO Deanna Wolfe to discuss resilience in entrepreneurship, practical tips on marketing and selling, and the importance of bold messaging and authenticity in building a strong brand presence.

Join the conversation as they discuss:

1. Dream Jobs and Self-Care in Entrepreneurship: Discover how entrepreneurship opens doors to creating dream jobs while highlighting the crucial role of self-care and overcoming limiting beliefs.
2. Integrity in Marketing and Selling: Explore the importance of authentic marketing, handling objections, and selling with integrity as fundamental components in establishing a successful business that resonates with the community.
3. Business Wisdom: Learn that it's perfectly acceptable not to have everything figured out. The discussion also covers wise business investments, avoiding unnecessary expenses, and the ability to adapt to market shifts.
4. Financial Success for Dietitians: Challenge the stereotype that dietitians can't thrive financially. Discover how prosperity positively influences both personal and professional growth.

Listen to the full episode to gain valuable insights into transforming passion into a thriving business and how to boldly market your offers.

Visit https://pursuingprivatepractice.com/ to learn more about Pursuing Private Practice

Follow us on Instagram! @pursuing.private.practice

This episode of the Pursuing Private Practice is sponsored by Business School. Join our comprehensive online program to help you set up your business, start to see your first few clients, and grow!

Business School includes our educational platform, weekly connection calls with our team and other members, and a Facebook Group for accountability.

1. Customized business education for starting and growing your business
2. Guides + templates + action steps to make your life easier
3. Workbooks to support your business planning
4. An exclusive online community to celebrate with you, vent with you, and cheer you on

Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO, without sacrificing your self-care, boundaries, or integrity. This comprehensive business consulting program is designed for private practice owners ready to build a sustainable, scalable business. EXPAND gives you the tools, resources, and support to hire a team member and step into leadership. You will graduate working primarily in your zone of genius, delegating tasks that drain your energy, and communicating effectively when boundaries change. Learn more: https://pursuingprivatepractice.com/business-coaching/ 

Welcome to the Pursuing Private Practice Podcast!

Join Jennifer & fellow CEO Yvette Quantz of Customized Nutrition Newsletters as they discuss how email marketing is a powerful tool that allows you to connect with your audience, nurture relationships, and drive conversions. Unlike social media, where your message can easily get lost in the noise, email allows you to go deeper and engage with your subscribers on a more personal level. Here are some reasons why email marketing is essential:

• Deeper Engagement: Email allows you to provide more in-depth content and build a stronger connection with your audience.
• Segmentation: With email, you can send targeted messages to different segments of your email list based on their interests and needs.
• Funnel Creation: You can create specific funnels to guide your subscribers through their customer journey and provide them with the right content at the right time.
• Ownership: Your email list is an asset that you own. Unlike social media followers, you have full control over your email list and can transfer it to different platforms if needed.

Email marketing is a powerful tool that can transform your business. This episode will show you how to add value and connect with your audience through email!  

Yvette Perrier Quantz, RDN, LDN, is a passionate dietitian and creative nutrition entrepreneur who’s been blazing her path in the nutrition and wellness industry since 2003. Since 2008, she has owned and operated a private nutrition practice, Food Therapy, offering clients a holistic approach to nutrition as the foundation of radiant health and meaningful contribution. Through Customized Nutrition Newsletters and Foodspiration® line, Yvette creates educational and inspirational resources for other health and wellness professionals to connect, educate, and inspire their clients and community. A prolific blogger on nutrition, health, and elevated living, she is also the author of: The Little Black Book of Foodspirations®, and Prayers and Petitions for My Cancer Warrior.

Connect with Yvette on Instagram

Visit https://pursuingprivatepractice.com/ to learn more about Pursuing Private Practice

Follow us on Instagram! @pursuing.private.practice

Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO, without sacrificing your self-care, boundaries, or integrity. This comprehensive business consulting program is designed for private practice owners ready to build a sustainable, scalable business. EXPAND gives you the tools, resources, and support to hire a team member and step into leadership. You will graduate working primarily in your zone of genius, delegating tasks that drain your energy, and communicating effectively when boundaries change. Learn more: https://pursuingprivatepractice.com/business-coaching/ 

Welcome to the Pursuing Private Practice Podcast!

In this episode, Jennifer is joined by Summer Innanen and Danni Adams, two seasoned body image coaches. They discuss their journey into creating a certification process for supporting professionals to confidently help clients improve body image. They also discuss the impact of feedback, and how their collective approach brings different perspectives and experiences into a rich learning environment.

Join the conversation as they discuss:

1. Continuous Learning: Certification programs should be flexible and continually updated based on feedback and emerging insights.
2. Values Alignment: Professionals should align with their values and engage with current events sensitively.
3. Coaching Skills Matter: Coaching skills, not just knowledge, are vital for effective support in body image coaching.
4. Transparency and Collaboration: Transparency and collaboration can enhance the development and impact of certification programs.

Danni “Amapoundcake” Adams (https://www.instagram.com/amapoundcake/) is an influencer, writer, activist, body image coach, and sought-after speaker from Sanford, Florida. The audacious body image coach has been invited to speak at Harvard University, University of Ottawa, Bethune Cookman University and more about race, beauty, and other topics. She's been featured on ABC's Tamron Hall Show, Dr. Phil and The Sisaundra Show.

Summer Innanen (https://summerinnanen.com/) is a professionally trained coach who’s been specializing in body image, confidence and self-worth since 2014 and has helped hundreds around the world. She is the best-selling author of the book Body Image Remix and host of Eat The Rules - a podcast ranked in the top 0.5% of all podcasts dedicated to anti-dieting, body image, and intersectional feminism.

Visit https://pursuingprivatepractice.com/ to learn more about Pursuing Private Practice

Follow us on Instagram! @pursuing.private.practice

Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO, without sacrificing your self-care, boundaries, or integrity. This comprehensive business consulting program is designed for private practice owners ready to build a sustainable, scalable business. EXPAND gives you the tools, resources, and support to hire a team member and step into leadership. You will graduate working primarily in your zone of genius, delegating tasks that drain your energy, and communicating effectively when boundaries change. Learn more: https://pursuingprivatepractice.com/business-coaching/ 

Welcome to the Pursuing Private Practice Podcast!

Join Jennifer, Danielle, and Courtney Vickery, CEO of Declet Designs, as they discuss the theme for December: marketing. They explore the definition of marketing and how to show up authentically, no matter your stage of business. Jennifer shares how she currently rates Pursuing Private Practice's marketing and encourages you to assess your marketing this month.

Join the conversation as they discuss:

1. Diverse Marketing Channels: Marketing can include utilizing various platforms such as podcasts, emails, social media, and events. Understanding the strengths and weaknesses of each channel is crucial for an effective overall marketing strategy.
2. Nuanced Approach to Marketing: Different business stages, personalities, and target clients may require different marketing strategies. Acknowledge mistakes as learning opportunities and highlight the role of marketing in nurturing, asking for the sale, and converting leads into clients.
3. Authenticity and Integrity in Marketing: in marketing efforts. Jennifer openly admits her strengths and weaknesses, particularly in social media. Acknowledging areas that need improvement and seeking support when necessary fosters a more authentic and relatable connection with the audience.

Continuously assess and adapt marketing strategies based on your strengths, values, and individual business needs.

Visit https://pursuingprivatepractice.com/ to learn more about Pursuing Private Practice

Follow us on Instagram! @pursuing.private.practice

Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO, without sacrificing your self-care, boundaries, or integrity. This comprehensive business consulting program is designed for private practice owners ready to build a sustainable, scalable business. EXPAND gives you the tools, resources, and support to hire a team member and step into leadership. You will graduate working primarily in your zone of genius, delegating tasks that drain your energy, and communicating effectively when boundaries change. Learn more: https://pursuingprivatepractice.com/business-coaching/ 

Welcome to the Pursuing Private Practice Podcast!

Join Jennifer and fellow CEO Julie Herres of GreenOak Accounting as they discuss the importance of looking into the data, the different methods of paying yourself based on your stage of business, and how to reverse engineer your practice to give you the life you want.

Join the conversation as they discuss:

• Profit First and Prioritization: Implementing the "Profit First" system can have a significant impact on a business. It underscores the importance of prioritizing profit and being intentional about financial management. This approach can lead to a transformation in the way a business operates.
• Stages of Business: Business ownership involves distinct stages, each with its own financial dynamics. Solopreneurs, small group practices, and large group practices have varying approaches to paying themselves and managing their businesses. Understanding these stages and their financial needs is crucial.
• Niche Focus and Streamlining: Working within a niche and creating a repeatable, streamlined business model can lead to success. The owner's experience underscores the benefits of focusing on a specific market or service and avoiding the constant reinvention of the business model.
• Adaptability and Data Analysis: The ability to adapt and make data-driven decisions is vital for sustainable business growth. Business owners should not shy away from looking at financial data and should be open to evolving and adapting their practices as circumstances change.
• Investing in Growth and Balance: To achieve long-term success, business owners should invest in both personal and business growth. It's important to find a balance that aligns with their financial and lifestyle goals, ensuring that the business serves their needs and is sustainable in the long run.

Remember, your decisions are not set in stone. You can evolve and adapt as your private practice and profit grows.

Julie Herres is the founder and CEO of GreenOak Accounting, a firm that exclusively serves therapists, psychologists, and counselors in private practice across the United States. Over the years, Julie and her team have worked with hundreds of private practice owners and developed serious knowledge about what makes a practice financially successful. GreenOak’s goal is to help practice owners feel comfortable with the financial side of their businesses and have profitable practices. Some of the firm’s biggest success stories were achieved through implementing Profit First. Julie is an accountant and an enrolled agent (EA). She is also a speaker and the host of the Therapy for Your Money podcast.

Connect with Julie on Instagram.

Visit https://pursuingprivatepractice.com/ to learn more about Pursuing Private Practice

Follow us on Instagram! @pursuing.private.practice

Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO, without sacrificing your self-care, boundaries, or integrity. This comprehensive business consulting program is designed for private practice owners ready to build a sustainable, scalable business. EXPAND gives you the tools, resources, and support to hire a team member and step into leadership. You will graduate working primarily in your zone of genius, delegating tasks that drain your energy, and communicating effectively when boundaries change. Learn more: https://pursuingprivatepractice.com/business-coaching/ 

Welcome to the Pursuing Private Practice Podcast!

Join Jennifer & fellow CEO Linzy Bonham of Money Nuts and Bolts as they dive into the emotional aspects of our relationships with money, how money acts as a boundary in your business, and how finances are different for each stage of business.

Join the conversation as they discuss:

• Relationship with Money: Money is not just about numbers and data but also about the emotional relationship we have with it. Money is a means of exchange that's deeply interconnected with our lives and is an unavoidable part of our existence. It's crucial to understand one's relationship with money, including the emotions, stories, baggage, shame, and trauma associated with it.

• Stages of Business: Different stages of business have different financial needs and complexities. Starting with a solo practice requires creating structure and clarity for the money management foundation. As your practice grows, you should be flexible and curious, adjusting your systems as needed.

• Money as a Boundary: Money serves as a boundary in professional relationships, including raising rates and making changes to your service offerings. Understanding your boundaries and making changes to them is vital for maintaining a healthy therapeutic relationship. Boundaries can shift as you move through different chapters of your career. It's essential to adapt to these changes and own the phase you're in.

• Cancellations Fees: Maintaining reliability with clients, including adhering to cancellation fees and being in touch with your changing boundaries, is essential for a productive and respectful clinician-client relationship.

Money is not just about numbers; it's also tied to our emotions and life experiences. Your financial needs change as your business grows, and it's crucial to adapt your money strategies & boundaries accordingly.

Linzy Bonham is a private practice therapist turned money coach who helps private practice owners and health professionals feel calm and in control of their finances through her coaching at Money Nuts & Bolts and her podcast Money Skills for Therapists. It all started when she saw her extremely skilled colleagues struggle with the money side of business. Some had even left private practice or were avoiding starting one because the financial side was too stressful. So Linzy decided to help therapists and health professionals develop peace of mind about their money. Since so many were never taught these skills, she focuses on the “how” of making the business side of private practice doable, and even super satisfying.

Connect with Linzy on Instagram

Visit https://pursuingprivatepractice.com/ to learn more about Pursuing Private Practice

Follow us on Instagram! @pursuing.private.practice

Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO, without sacrificing your self-care, boundaries, or integrity. This comprehensive business consulting program is designed for private practice owners ready to build a sustainable, scalable business. EXPAND gives you the tools, resources, and support to hire a team member and step into leadership. You will graduate working primarily in your zone of genius, delegating tasks that drain your energy, and communicating effectively when boundaries change. Learn more: https://pursuingprivatepractice.com/business-coaching/ 

Welcome to the Pursuing Private Practice Podcast!

Join Jennifer and fellow CEO Christine Thomson of Manipura Centre as they discuss the importance of embracing change, making money according to your values, and creating a business that not only serves your clients but you as well. Join us as we dive into Christine's story and discover the importance of our mindset when it comes to making money and being the CEO of our business.

Join the conversation as they discuss:

• Embrace Change and Celebrate Progress: Acknowledge and celebrate the changes and progress you've made in your journey. It's important to reflect on how far you've come and use this as motivation for further growth.
• Rebrand and Expand: Rebranding and expanding your offerings can help you reach a broader audience.
• Listen to Your Calling: Sometimes, you may feel a calling to change directions, even if you initially resist it. Trust your intuition and embrace opportunities that align with your purpose and values. Create offers to live the life you want to live.
• Coaching and Empowerment: Recognize your role as a coach and empower your clients to find their own answers. Helping clients make their best decisions is a valuable skill that sets great coaches apart.
• Value and Pricing: Understand the value you provide to your clients and don't hesitate to charge accordingly. Money should not be a taboo subject; it's a tool. Charging appropriately is crucial for the health of your business. Consider raising rates as you gain more experience and provide more value

This episode will empower you to recognize the true worth of your services in your business journey; you change lives.

Christine Thomson, RDN, LDN Dietitian | Certified Life Coach | Founder of Manipura Centre Christine Thomson, a Certified Life Coach and visionary entrepreneur, is the driving force behind Manipura Centre. Her mission is to empower high-achieving professional women to step outside their comfort zones, discover their true potential, and achieve their innermost personal & professional desires. You can connect with Christine via her popular “Do All of The Things'' Podcast, which can be found on Apple Podcasts, Spotify, and most other podcast platforms.

Connect with Christine on Instagram.

Visit https://pursuingprivatepractice.com/ to learn more about Pursuing Private Practice

Follow us on Instagram! @pursuing.private.practice

Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO, without sacrificing your self-care, boundaries, or integrity. This comprehensive business consulting program is designed for private practice owners ready to build a sustainable, scalable business. EXPAND gives you the tools, resources, and support to hire a team member and step into leadership. You will graduate working primarily in your zone of genius, delegating tasks that drain your energy, and communicating effectively when boundaries change. Learn more: https://pursuingprivatepractice.com/business-coaching/