Can you build a luxury wedding business in a non-traditional market?

In this episode of The Level Up Podcast, Kate Turner of Kate & Company shares how she scaled her business by redefining luxury planning, educating clients, and building strong vendor relationships.

From breaking into a luxury market that didn’t previously exist to pricing for profitability and investing in high-end branding, Kate reveals how wedding professionals can push creative boundaries, attract premium clients, and create demand in any location.

If you're a wedding photographer, videographer, or planner looking to refine your services, elevate your pricing, and build a sustainable business, this episode is filled with game-changing insights.

In this episode, we cover:
✔️ The difference between full-service planning, design, and coordination
✔️ How to break into the luxury market—even in non-traditional locations
✔️ Why vendor relationships are the foundation of successful luxury weddings
✔️ The importance of pricing strategy & business investment in high-end services
✔️ How educating clients on value leads to premium bookings
✔️ Why branding, innovation, and creativity set you apart in a crowded market
✔️ The Landlocked Luxury Retreat—Kate’s premier education event for wedding professionals

💬 What’s the biggest shift you’ve made to level up your wedding business?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Enjoyed this episode?
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Timestamps:

00:00 – 05:00 | Introduction
05:01 – 15:00 | Defining Luxury Planning & Design
15:01 – 25:00 | Breaking Into the Luxury Market Where It Doesn't Exist
25:01 – 35:00 | Collaboration & Strategic Vendor Relationships
35:01 – 45:00 | Pricing, Profitability & Business Sustainability
45:01 – 52:00 | Final Thoughts

Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/