There is a simple mistake I see often with my personal branding clients, and those who are setting out to package their genius. I've even made this mistake myself.

When it's time to finally get paid from our genius, we often start with the question "what can I sell?" instead of thinking in terms of what our potential customers need from us.

While so many people start the brainstorming process here, there's a far more customer-centric way to begin brainstorming products and services that will sell easily.

This simple shift is an easy fix, let me know if you're asking this question when you begin to brainstorm your next program.