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CREATE VIRAL CONTENT WITH THESE THREE TIPS
1️⃣Tell your story in a strategic content sandwich.
Use a good hook as your first line.
Simple example:
💁🏻♀️“How I went from ____ to _____!”
🍔Pack in your tips/topic points (the meat)
🍞Your CTA or reminder of your VALUE!
Think about the negative to positive outcome your ideal client/follower would want to know. There is a fine line between being relatable and being aspirational on the internet. Walk it like a fucking tightrope.
2️⃣ BEFORE YOU POST, ASK YOURSELF? Would you share this post with a friend/colleague?
Viral content is highly sharable and savable. People don’t comment or like anymore like they used to in the early days of social media. What matters to the algorithm is:
⏱️Watch time | indicates “This was valuable through and through!”
💬Shares | “Indicates someone else should see this too!”
📖Saves | “Indicates this is so good, I need to come back to it later!”
🔥All of these metrics tell the algorithm MORE PEOPLE SHOULD SEE THIS.
3️⃣ Serve BEFORE selling. Provide a solution to a problem.
🩹People relate to pain before pleasure. So solve a problem before you expect them to follow you, believe you, and buy from you.
🥰As a coach or consultant in any field, we feel we have to harbor our trade secrets and only share them with paying clients, but the truth is the universe is abundant and you will attract paying clients who need your SPECIFIC service if you share *some* of your secret sauce with your audience. You’re building credibility and social equity when you SERVE before selling!
After over 8 years in the industry and amassing over 333k followers across platforms like Instagram, TikTok, and Youtube, as well as hosting a top-charting podcast, I am sharing my social media secrets, advice, strategies, and services to help you build social equity (a profitable personal brand)!
🚀Ready to stop hitting walls and manifest social media success? There are two ways to work with me — hire me as your personal COACH, or work with me and my AGENCY.
Let me make this easy…What’s your problem, A or B?
A — “I don’t even know where to begin (or I started, but feel stuck), and I want to learn how to make beautiful strategic content and grow my brand.”
You can do it. I can coach you!
✨VIP SUPPORT: Get 1:1 on-demand coaching support that includes access to me and social media lessons/consulting in real time! Apply for 30-day VIP access here: https://www.legacytheagency.com/coaching
✨SINGLE SESSION: Get coaching for your personal brand or business, whether you're a novice at creating, or need strategic consulting support to overcome a plateau! Book a single session with me: https://calendly.com/sophiaspallino
B — “I don’t have time to make beautiful strategic content, but know I need to have a pristine social media presence!”
Me and my team of social media stylists at Legacy The Agency can do it for you with excellence. We can build your brand from the ground up, and you can be as involved or as hands-off as you’d like! If this sounds like you, Legacy The Agency can help you take your time back and grow your personal brand. Book a clarity call that includes a social media audit here: https://www.legacytheagency.com
Are you ready to take radical responsibility to see results? Let’s build your social equity together.
xo, Sophia Spallino
PS: Follow me on IG https://www.instagram.com/sophiaspallino
📖 Join my email list, http://eepurl.com/ibHzET, then check your inbox to find:
-My list of favorite social media hacks
-Repurpose.io, my favorite tool to repurpose content EVERYWHERE (get 20% off with my link: https://repurpose.io/?aff=4478&discount=SS20
-A gift for you, my mindset-shifting eBook, “HOW TO GET WHAT YOU WANT”
Fact: If you don’t listen to yourself first, you’re operating out of compliance, not internal guidance.
Do a self-check NOW.
🧐It’s not that complicated.
Are you doing what you want, OR are you doing what they tell you to do…when it comes to life, family, business, social media, how you dress, what you believe in?
🙅♀️ARE YOU DOING IT BECAUSE YOU BELIEVE YOU SHOULD?
🚀DO IT BECAUSE YOU COULD…BECAUSE YOU WANT TO.
🌪️The easiest way to end the cycle: Do what you want.
Don’t do what you don’t want.
Creating your own TRUST internally and externally is something NO ONE CAN TAKE AWAY FROM YOU.
I’m Sophia Spallino, and I'm here to share practical, relatable, raw revelations that will help you...
✨Master your Entrepreneur Mindset
✨Make More Money with your Personal Brand
✨Manifest your Dream Social Media Audience
After over 8 years in the industry and amassing over 333k followers across platforms like Instagram, TikTok, and Youtube, as well as hosting a top-charting podcast, I am sharing my social media secrets, advice, strategies, and services to help you build social equity (a profitable personal brand)!
🚀Ready to stop hitting walls and manifest social media success? There are two ways to work with me — hire me as your personal COACH, or work with me and my AGENCY.
Let me make this easy…What’s your problem, A or B?
A — “I don’t even know where to begin (or I started, but feel stuck), and I want to learn how to make beautiful strategic content and grow my brand.”
You can do it. I can coach you!
✨VIP SUPPORT: Get 1:1 on-demand coaching support that includes access to me and social media lessons/consulting in real time! Apply for 30-day VIP access here: https://www.legacytheagency.com/coaching
✨SINGLE SESSION: Get coaching for your personal brand or business, whether you're a novice at creating, or need strategic consulting support to overcome a plateau! Book a single session with me: https://calendly.com/sophiaspallino
B — “I don’t have time to make beautiful strategic content, but know I need to have a pristine social media presence!”
Me and my team of social media stylists at Legacy The Agency can do it for you with excellence. We can build your brand from the ground up, and you can be as involved or as hands-off as you’d like! If this sounds like you, Legacy The Agency can help you take your time back and grow your personal brand. Book a clarity call that includes a social media audit here: https://www.legacytheagency.com
Are you ready to take radical responsibility to see results? Let’s build your social equity together.
xo, Sophia Spallino
PS: Follow me on IG https://www.instagram.com/sophiaspallino
📖 Join my email list, http://eepurl.com/ibHzET, then check your inbox to find:
-My list of favorite social media hacks
-Repurpose.io, my favorite tool to repurpose content EVERYWHERE (get 20% off with my link: https://repurpose.io/?aff=4478&discount=SS20
-A gift for you, my mindset-shifting eBook, “HOW TO GET WHAT YOU WANT”
Fit check for the gram…Show up like you’re worthy. Build social equity. Build your personal brand with purpose.
I’m Sophia Spallino, and I'm here to share practical, relatable, raw revelations that will help you...
✨Master your Entrepreneur Mindset
✨Make More Money with your Personal Brand
✨Manifest your Dream Social Media Audience
After over 8 years in the industry and amassing over 333k followers across platforms like Instagram, TikTok, and Youtube, as well as hosting a top-charting podcast, I am sharing my social media secrets, advice, strategies, and services to help you build social equity (a profitable personal brand)!
🚀Ready to stop hitting walls and manifest social media success? There are two ways to work with me — hire me as your personal COACH, or work with me and my AGENCY.
Let me make this easy…What’s your problem, A or B?
A — “I don’t even know where to begin (or I started, but feel stuck), and I want to learn how to make beautiful strategic content and grow my brand.”
You can do it. I can coach you!
✨VIP SUPPORT: Get 1:1 on-demand coaching support that includes access to me and social media lessons/consulting in real time! Apply for 30-day VIP access here: https://www.legacytheagency.com/coaching
✨SINGLE SESSION: Get coaching for your personal brand or business, whether you're a novice at creating, or need strategic consulting support to overcome a plateau! Book a single session with me: https://calendly.com/sophiaspallino
B — “I don’t have time to make beautiful strategic content, but know I need to have a pristine social media presence!”
Me and my team of social media stylists at Legacy The Agency can do it for you with excellence. We can build your brand from the ground up, and you can be as involved or as hands-off as you’d like! If this sounds like you, Legacy The Agency can help you take your time back and grow your personal brand. Book a clarity call that includes a social media audit here: https://www.legacytheagency.com
Are you ready to take radical responsibility to see results? Let’s build your social equity together.
xo, Sophia Spallino
PS: Follow me on IG https://www.instagram.com/sophiaspallino
📖 Join my email list, http://eepurl.com/ibHzET, then check your inbox to find:
-My list of favorite social media hacks
-Repurpose.io, my favorite tool to repurpose content EVERYWHERE (get 20% off with my link: https://repurpose.io/?aff=4478&discount=SS20
-A gift for you, my mindset-shifting eBook, “HOW TO GET WHAT YOU WANT”
You can’t manifest it if you don’t believe you can manage it.
I’m Sophia Spallino, and I'm here to share practical, relatable, raw revelations that will help you...
✨Master your Entrepreneur Mindset
✨Make More Money with your Personal Brand
✨Manifest your Dream Social Media Audience
After over 8 years in the industry and amassing over 333k followers across platforms like Instagram, TikTok, and Youtube, as well as hosting a top-charting podcast, I am sharing my social media secrets, advice, strategies, and services to help you build social equity (a profitable personal brand)!
🚀Ready to stop hitting walls and manifest social media success? There are two ways to work with me — hire me as your personal COACH, or work with me and my AGENCY.
Let me make this easy…What’s your problem, A or B?
A — “I don’t even know where to begin (or I started, but feel stuck), and I want to learn how to make beautiful strategic content and grow my brand.”
You can do it. I can coach you!
✨VIP SUPPORT: Get 1:1 on-demand coaching support that includes access to me and social media lessons/consulting in real time! Apply for 30-day VIP access here: https://www.legacytheagency.com/coaching
✨SINGLE SESSION: Get coaching for your personal brand or business, whether you're a novice at creating, or need strategic consulting support to overcome a plateau! Book a single session with me: https://calendly.com/sophiaspallino
B — “I don’t have time to make beautiful strategic content, but know I need to have a pristine social media presence!”
Me and my team of social media stylists at Legacy The Agency can do it for you with excellence. We can build your brand from the ground up, and you can be as involved or as hands-off as you’d like! If this sounds like you, Legacy The Agency can help you take your time back and grow your personal brand. Book a clarity call that includes a social media audit here: https://www.legacytheagency.com
Are you ready to take radical responsibility to see results? Let’s build your social equity together.
xo, Sophia Spallino
PS: Follow me on IG https://www.instagram.com/sophiaspallino
📖 Join my email list, http://eepurl.com/ibHzET, then check your inbox to find:
-My list of favorite social media hacks
-Repurpose.io, my favorite tool to repurpose content EVERYWHERE (get 20% off with my link: https://repurpose.io/?aff=4478&discount=SS20
-A gift for you, my mindset-shifting eBook, “HOW TO GET WHAT YOU WANT”
Make small shifts in your short form content. Get big results for your brand.
I’m Sophia Spallino, and I'm here to share practical, relatable, raw revelations that will help you...
✨Master your Entrepreneur Mindset
✨Make More Money with your Personal Brand
✨Manifest your Dream Social Media Audience
After over 8 years in the industry and amassing over 333k followers across platforms like Instagram, TikTok, and Youtube, as well as hosting a top-charting podcast, I am sharing my social media secrets, advice, strategies, and services to help you build social equity (a profitable personal brand)!
🚀Ready to stop hitting walls and manifest social media success? There are two ways to work with me — hire me as your personal COACH, or work with me and my AGENCY.
Let me make this easy…What’s your problem, A or B?
A — “I don’t even know where to begin (or I started, but feel stuck), and I want to learn how to make beautiful strategic content and grow my brand.”
You can do it. I can coach you!
✨VIP SUPPORT: Get 1:1 on-demand coaching support that includes access to me and social media lessons/consulting in real time! Apply for 30-day VIP access here: https://www.legacytheagency.com/coaching
✨SINGLE SESSION: Get coaching for your personal brand or business, whether you're a novice at creating, or need strategic consulting support to overcome a plateau! Book a single session with me: https://calendly.com/sophiaspallino
B — “I don’t have time to make beautiful strategic content, but know I need to have a pristine social media presence!”
Me and my team of social media stylists at Legacy The Agency can do it for you with excellence. We can build your brand from the ground up, and you can be as involved or as hands-off as you’d like! If this sounds like you, Legacy The Agency can help you take your time back and grow your personal brand. Book a clarity call that includes a social media audit here: https://www.legacytheagency.com
Are you ready to take radical responsibility to see results? Let’s build your social equity together.
xo, Sophia Spallino
PS: Follow me on IG https://www.instagram.com/sophiaspallino
📖 Join my email list, http://eepurl.com/ibHzET, then check your inbox to find:
-My list of favorite social media hacks
-Repurpose.io, my favorite tool to repurpose content EVERYWHERE (get 20% off with my link: https://repurpose.io/?aff=4478&discount=SS20
-A gift for you, my mindset-shifting eBook, “HOW TO GET WHAT YOU WANT”
Don’t care what Karen thinks. Care about what your audience NEEDS.
I’m Sophia Spallino, and I'm here to share practical, relatable, raw revelations that will help you...
✨Master your Entrepreneur Mindset
✨Make More Money with your Personal Brand
✨Manifest your Dream Social Media Audience
After over 8 years in the industry and amassing over 333k followers across platforms like Instagram, TikTok, and Youtube, as well as hosting a top-charting podcast, I am sharing my social media secrets, advice, strategies, and services to help you build social equity (a profitable personal brand)!
🚀Ready to stop hitting walls and manifest social media success? There are two ways to work with me — hire me as your personal COACH, or work with me and my AGENCY.
Let me make this easy…What’s your problem, A or B?
A — “I don’t even know where to begin (or I started, but feel stuck), and I want to learn how to make beautiful strategic content and grow my brand.”
You can do it. I can coach you!
✨VIP SUPPORT: Get 1:1 on-demand coaching support that includes access to me and social media lessons/consulting in real time! Apply for 30-day VIP access here: https://www.legacytheagency.com/coaching
✨SINGLE SESSION: Get coaching for your personal brand or business, whether you're a novice at creating, or need strategic consulting support to overcome a plateau! Book a single session with me: https://calendly.com/sophiaspallino
B — “I don’t have time to make beautiful strategic content, but know I need to have a pristine social media presence!”
Me and my team of social media stylists at Legacy The Agency can do it for you with excellence. We can build your brand from the ground up, and you can be as involved or as hands-off as you’d like! If this sounds like you, Legacy The Agency can help you take your time back and grow your personal brand. Book a clarity call that includes a social media audit here: https://www.legacytheagency.com
Are you ready to take radical responsibility to see results? Let’s build your social equity together.
xo, Sophia Spallino
PS: Follow me on IG https://www.instagram.com/sophiaspallino
📖 Join my email list, http://eepurl.com/ibHzET, then check your inbox to find:
-My list of favorite social media hacks
-Repurpose.io, my favorite tool to repurpose content EVERYWHERE (get 20% off with my link: https://repurpose.io/?aff=4478&discount=SS20
-A gift for you, my mindset-shifting eBook, “HOW TO GET WHAT YOU WANT”
Say it with me, “MY WORTH IS NOT NEGOTIABLE.” No amount of $$$ is worth not respecting your boundaries.
I’m Sophia Spallino, and I'm here to share practical, relatable, raw revelations that will help you...
✨Master your Entrepreneur Mindset
✨Make More Money with your Personal Brand
✨Manifest your Dream Social Media Audience
After over 8 years in the industry and amassing over 333k followers across platforms like Instagram, TikTok, and Youtube, as well as hosting a top-charting podcast, I am sharing my social media secrets, advice, strategies, and services to help you build social equity (a profitable personal brand)!
🚀Ready to stop hitting walls and manifest social media success? There are two ways to work with me — hire me as your personal COACH, or work with me and my AGENCY.
Let me make this easy…What’s your problem, A or B?
A — “I don’t even know where to begin (or I started, but feel stuck), and I want to learn how to make beautiful strategic content and grow my brand.”
You can do it. I can coach you!
✨VIP SUPPORT: Get 1:1 on-demand coaching support that includes access to me and social media lessons/consulting in real time! Apply for 30-day VIP access here: https://www.legacytheagency.com/coaching
✨SINGLE SESSION: Get coaching for your personal brand or business, whether you're a novice at creating, or need strategic consulting support to overcome a plateau! Book a single session with me: https://calendly.com/sophiaspallino
B — “I don’t have time to make beautiful strategic content, but know I need to have a pristine social media presence!”
Me and my team of social media stylists at Legacy The Agency can do it for you with excellence. We can build your brand from the ground up, and you can be as involved or as hands-off as you’d like! If this sounds like you, Legacy The Agency can help you take your time back and grow your personal brand. Book a clarity call that includes a social media audit here: https://www.legacytheagency.com
Are you ready to take radical responsibility to see results? Let’s build your social equity together.
xo, Sophia Spallino
PS: Follow me on IG https://www.instagram.com/sophiaspallino
📖 Join my email list, http://eepurl.com/ibHzET, then check your inbox to find:
-My list of favorite social media hacks
-Repurpose.io, my favorite tool to repurpose content EVERYWHERE (get 20% off with my link: https://repurpose.io/?aff=4478&discount=SS20
-A gift for you, my mindset-shifting eBook, “HOW TO GET WHAT YOU WANT”
2021: I left a man I financially depended on (and worked for) to live my truth as a lesbian. This was literally the first week of December. It was pretty much 2022. I worked fast!!
2022: I took building a personal brand online SERIOUSLY, and completely pivoted my brand image and building a business behind the scenes with my head down.
2023: I launched my new brand publically in January. I am running 3 different businesses from anywhere in the world!
You can do it too!
✨Mantras I wake up and say:
“Things are ALWAYS working out for me and my business.”
“The right people flow to me and love to work with me.”
“I am so lucky, and am pleasantly surprised every day.”
“Creativity and money are abundant resources. Solutions flow quickly to me.”
I am living proof you can too.
🚀Ready to stop hitting walls and manifest social media success? There are two ways to work with me — hire me as your personal COACH, or work with me and my AGENCY.
Let me make this easy…What’s your problem, A or B?
A — “I don’t even know where to begin (or I started, but feel stuck), and I want to learn how to make beautiful strategic content and grow my brand.”
You can do it. I can coach you!
✨VIP SUPPORT: Get 1:1 on-demand coaching support that includes access to me and social media lessons/consulting in real time! Apply for 30-day VIP access here: https://www.legacytheagency.com/coaching
✨SINGLE SESSION: Get coaching for your personal brand or business, whether you're a novice at creating, or need strategic consulting support to overcome a plateau! Book a single session with me: https://calendly.com/sophiaspallino
B — “I don’t have time to make beautiful strategic content, but know I need to have a pristine social media presence!”
Me and my team of social media stylists at Legacy The Agency can do it for you with excellence. We can build your brand from the ground up, and you can be as involved or as hands-off as you’d like! If this sounds like you, Legacy The Agency can help you take your time back and grow your personal brand. Book a clarity call that includes a social media audit here: https://www.legacytheagency.com
Are you ready to take radical responsibility to see results? Let’s build your social equity together.
xo, Sophia Spallino
PS: Follow me on IG https://www.instagram.com/sophiaspallino
📖 Join my email list, http://eepurl.com/ibHzET, then check your inbox to find:
-My list of favorite social media hacks
-Repurpose.io, my favorite tool to repurpose content EVERYWHERE (get 20% off with my link: https://repurpose.io/?aff=4478&discount=SS20
-A gift for you, my mindset-shifting eBook, “HOW TO GET WHAT YOU WANT”
But how? Make it easy. Repurpose EVERYTHING. What do you need to do more of? What do you need to eliminate? What do you need to streamline?
I’m Sophia Spallino, and I'm here to share practical, relatable, raw revelations that will help you...
✨Master your Entrepreneur Mindset
✨Make More Money with your Personal Brand
✨Manifest your Dream Social Media Audience
After over 8 years in the industry and amassing over 333k followers across platforms like Instagram, TikTok, and Youtube, as well as hosting a top-charting podcast, I am sharing my social media secrets, advice, strategies, and services to help you build social equity (a profitable personal brand)!
🚀Ready to stop hitting walls and manifest social media success? There are two ways to work with me — hire me as your personal COACH, or work with me and my AGENCY.
Let me make this easy…What’s your problem, A or B?
A — “I don’t even know where to begin (or I started, but feel stuck), and I want to learn how to make beautiful strategic content and grow my brand.”
You can do it. I can coach you!
✨VIP SUPPORT: Get 1:1 on-demand coaching support that includes access to me and social media lessons/consulting in real time! Apply for 30-day VIP access here: https://www.legacytheagency.com/coaching
✨SINGLE SESSION: Get coaching for your personal brand or business, whether you're a novice at creating, or need strategic consulting support to overcome a plateau! Book a single session with me: https://calendly.com/sophiaspallino
B — “I don’t have time to make beautiful strategic content, but know I need to have a pristine social media presence!”
Me and my team of social media stylists at Legacy The Agency can do it for you with excellence. We can build your brand from the ground up, and you can be as involved or as hands-off as you’d like! If this sounds like you, Legacy The Agency can help you take your time back and grow your personal brand. Book a clarity call that includes a social media audit here: https://www.legacytheagency.com
Are you ready to take radical responsibility to see results? Let’s build your social equity together.
xo, Sophia Spallino
PS: Follow me on IG https://www.instagram.com/sophiaspallino
📖 Join my email list, http://eepurl.com/ibHzET, then check your inbox to find:
-My list of favorite social media hacks
-Repurpose.io, my favorite tool to repurpose content EVERYWHERE (get 20% off with my link: https://repurpose.io/?aff=4478&discount=SS20
-A gift for you, my mindset-shifting eBook, “HOW TO GET WHAT YOU WANT”
A cup of ☕️ can be .50 cents at the gas station.
$1 at McDonalds.
$5 at Starbucks.
$7 at the country club.
Same coffee. The PRESENTATION AND PLACE determines its value.
If your KNOW your value is high, are you just in the wrong place? Show up like you know your worth.
I’m Sophia Spallino, and I'm here to share practical, relatable, raw revelations that will help you...
✨Master your Entrepreneur Mindset
✨Make More Money with your Personal Brand
✨Manifest your Dream Social Media Audience
After over 8 years in the industry and amassing over 333k followers across platforms like Instagram, TikTok, and Youtube, as well as hosting a top-charting podcast, I am sharing my social media secrets, advice, strategies, and services to help you build social equity (a profitable personal brand)!
🚀Ready to stop hitting walls and manifest social media success? There are two ways to work with me — hire me as your personal COACH, or work with me and my AGENCY.
Let me make this easy…What’s your problem, A or B?
A — “I don’t even know where to begin (or I started, but feel stuck), and I want to learn how to make beautiful strategic content and grow my brand.”
You can do it. I can coach you!
✨VIP SUPPORT: Get 1:1 on-demand coaching support that includes access to me and social media lessons/consulting in real time! Apply for 30-day VIP access here: https://www.legacytheagency.com/coaching
✨SINGLE SESSION: Get coaching for your personal brand or business, whether you're a novice at creating, or need strategic consulting support to overcome a plateau! Book a single session with me: https://calendly.com/sophiaspallino
B — “I don’t have time to make beautiful strategic content, but know I need to have a pristine social media presence!”
Me and my team of social media stylists at Legacy The Agency can do it for you with excellence. We can build your brand from the ground up, and you can be as involved or as hands-off as you’d like! If this sounds like you, Legacy The Agency can help you take your time back and grow your personal brand. Book a clarity call that includes a social media audit here: https://www.legacytheagency.com
Are you ready to take radical responsibility to see results? Let’s build your social equity together.
xo, Sophia Spallino
PS: Follow me on IG https://www.instagram.com/sophiaspallino
📖 Join my email list, http://eepurl.com/ibHzET, then check your inbox to find:
-My list of favorite social media hacks
-Repurpose.io, my favorite tool to repurpose content EVERYWHERE (get 20% off with my link: https://repurpose.io/?aff=4478&discount=SS20
-A gift for you, my mindset-shifting eBook, “HOW TO GET WHAT YOU WANT”
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