Many so-called “sales experts” are quick to tell you that they have the one path to prospecting salvation or the top secret for making sales prospecting easy. Run away from these charlatans as fast as you can!

There is no one way and there is no secret. The key to effective sales prospecting, is adopting a balanced prospecting methodology that spans across all prospecting channels. Balance gives you the highest statistical probability of getting in front of the right prospect, with the right message, at the right time.