I like to watch the show Shark Tank. Usually I’ll binge 4 or 5 episodes at a time every so often. You can learn a lot about business from the Sharks. And yes, even the roofing business. Yeah, it’s entertainment. But they’ve been there and done it!   Here is what you can learn from the Sharks:     They start off by just asking for the short story about the business. The elevator pitch. They don’t really care what it is. What’s the problem and how are you solving it?    Just like selling roofing.     What’s the competitive advantage? What’s the added value?    Just like selling roofing.     They don’t want to hear all about you and all the great things the business does. It’s all about them! How are they going to get a return on their money and exit.    Just like selling roofing.    What are you going to do for your customer?     Know your numbers!    The businesses that never get funded are the ones that can’t answer a barrage of questions about their sales, costs, and margins.    Just like running a roofing business.