A happy accident on a 21st birthday and an old Hollywood secret inspired a booming beauty business, the importance of a balanced team and open dialogue, why it is crucial to learn from customer feedback, and the challenges and rewards of running a business with your life partner.

Rachel Katzman, Founder/CEO of Cuvée Beauty (champagne-inspired/infused haircare line), joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about building her company and her journey to success, along with a surprise and a brainstorm.

In this episode:

How a happy accident on Rachel’s 21st Birthday and old Hollywood secrets led to a booming business

Starting a beauty product band from scratch

Learning on the job while building a business

Differentiating a product in a well established industry by focusing on the consumer

Finding business partners as a small upcoming brand

Growing up in an entrepreneurial family and starting a business without a formal education

Working through discouragement and insecurity to find success

Learning on the job while building a business

The importance of building a balanced team

Why this is the time of the indie beauty brand

How personal experiences shaped Rachel’s focus on hair health and investments in clinical trials

Prioritizing the product before focusing on marketing and social presence

The importance of having an open dialogue and learning from customer feedback

Managing two business, one on your own and one with your partner

The good and bad of running a business with your life partner

The challenge of keeping your personal and private lives separate

How being a problem solver helps push your business and products to the next level

And a 1 Minute Brainstorm for Cuvée’s next marketing plan and products!